WEEK 1
The $100K Bestseller Formula
The architecture behind a book designed to make six figures — not just look good on a shelf.
Nobody told you. Your book was supposed to pay you six figures.
Introducing $100K Book Secrets: How to Write, Publish, and Monetize a Book That Creates $100,000+ of Revenue — Every Year.
As Featured In
FORBES
CNBC
USA TODAY
BUSINESS INSIDER
TEDx
FOX NEWS
My Name Is Graham Cochrane.
I have two traditionally published books. One is a USA Today bestseller. One is an Amazon bestseller. Together they've sold tens of thousands of copies.
And for years, they made me almost nothing.
Then I self-published my third book, The Effortless Business — no agent, no publisher, sold exclusively on my own website for $29.
In the first 90 days, it generated $192,450.
And it hasn't slowed down since. Months later, that same book is still generating over $30,000 a month — not from a relaunch, not from a new campaign, just the same system running in the background.
Same author. Same writing ability. Same audience, more or less. Completely different result.
The difference wasn't the writing. It was the model.
The Depressing Math
The math behind book royalties (and why most authors stay broke)
Here's the math nobody tells you before you sign a publishing deal.
Every hand that touches your book takes a cut before you ever see a dime. The publisher takes theirs. The agent takes theirs. The bookstore takes theirs.
And if you think self-publishing solves this, think again — Amazon alone takes anywhere from 30% to 65% of your book's revenue, depending on the format and pricing. By the time everyone's been paid, there's almost nothing left for the person who actually wrote the thing.
On my traditionally published books, I make roughly $1.50 per copy.
On The Effortless Business — a $29.99 book — I make over $50 per copy.
Read that again. A book that costs $29.99, and I net more than $50 every time someone buys it.
That shouldn't be mathematically possible. And I promise you, it's not a typo. I'll show you exactly how below.
$1.50 versus $50. That's not a marketing difference. That's a completely different business model wearing the same “I wrote a book” clothing.
And that $50 is just what hits my account on day one. I'll show you the exact figure below.
Most authors — traditionally published or self-published — never see this, because nobody shows them the alternative. They just assume the royalty check is what a book is worth.
It isn't. Not even close.
Sound Familiar?
The five things I hear from almost every author
"I wrote a book and it changed nothing."
They published. Maybe they even hit a list. The royalty checks are embarrassing and the flood of clients they were promised never came.
"I'm making $1.50 a book while Amazon makes the rest."
Traditional publishing — and most self-publishing — hands the economics to someone else. The author does the work. The platform takes the margin.
"I have a great book idea, but it's been sitting half-finished for years."
Writing a book feels like a massive, slow, expensive project. So it never gets finished, or never gets started.
"My book is supposed to be bringing me clients, but it isn't."
They believe conceptually that a book builds authority. But their actual system is hope: someone buys it, likes it, maybe finds them online, maybe reaches out. There's no funnel. No follow-up. No engineered path from reader to buyer.
"I don't know how to make the book, the launch, and my business all connect."
Even motivated entrepreneurs can't see how a $29 book leads to a $27,000 coaching client. The architecture is invisible — because they've never seen it built correctly.
If any of those sound familiar, you haven't failed. You were just never shown the model.
Introducing
$100K Book Secrets
A 6-week live coaching program teaching you the exact system I used to generate $192,450 in 90 days from a $29 book — so you can stop hoping your book helps your business, and start engineering it to.
This isn't a “how to write a bestseller” course. I'm not going to teach you plot structure or how to land a traditional publishing deal — I've done that, and it's not where the money is.
This is the business architecture behind the book. And here's the part most people don't expect:
You get paid before you write it.
I know how that sounds. But inside the program, I'll show you exactly how to structure this so the money shows up before the manuscript is finished — not after.
The book is a door, not a product. Every podcast appearance, every Instagram post, every YouTube video ends with a buying experience instead of a vague "check out my website."
No launch week hustle, either. Just a book, pointed at the right funnel, installed as a permanent asset generating $30,000+ every month since.
The Curriculum
What we'll build together over six weeks
WEEK 2
Get Paid to Write Your Book
How to sell the program before it exists, fund the project before you write a word, and validate the concept with real buyers.
WEEK 3
Write Your Entire Book in 48 Hours
The method for getting a complete manuscript done in a weekend, without the years of stalling and rewriting that keeps most books unfinished.
WEEK 4
The Six-Figure Publishing Strategy
How to price and publish so you keep $50+ per copy instead of the $1.50 royalty everyone else settles for.
WEEK 5
Build Your $100K Book Funnel
The exact funnel, pages, and purchase flow that turn $29.99 book buyers into six figures of revenue — the piece most authors skip entirely.
WEEK 6
The Effortless Book Launch
The anti-launch launch: how to install your book as a permanent, evergreen asset instead of a one-week campaign you repeat.
Who This Is For
This Is For You If:
- You've written a book (or plan to) and want it to actually drive revenue and clients
- You're frustrated your book isn't making meaningful money
- You're a coach, consultant, or speaker who knows a book builds authority but not how to monetize it
- You've been told "just write a book" with no roadmap beyond royalties
This Is NOT For You If:
- You're looking for a "how to become a bestselling author" course
- You want a get-rich-quick book funnel with no real offer behind it
- You're not willing to build something once and let it run
The Real Number
Remember that $50-per-copy number?
Here's the real one.
Earlier I told you I net over $50 on every $29.99 copy of The Effortless Business — day one, minus printing and shipping.
That number is real. It's also not the full picture.
Because a book like this doesn't just make money at the point of sale. It brings in coaching clients on the back end — real people who bought a $29.99 book and later invested five and six figures in working with me directly.
Once you count that, the real number isn't $50 per book. It's $358.65.
Not $50. $358.65.
Over 7x what hits my account on day one.
That's the number this program is actually built to teach you: not how to make $50 on a book, but how to build the machine that turns every single copy into $358 in total revenue — most of which shows up long after the sale.
What's Included
Everything you need to build the machine
✓
6 Weeks of Step by Step Live Training
I walk you through each stage of the book funnel build, one week at a time
✓
Q&A Coaching With Me on Every Call
This isn't a pre-recorded video course. Bring your specific book, your specific offer, your specific business, and get direct feedback in real time
✓
Lifetime Access to Replays
Go back through the material as you build
✓
A Repeatable, Scalable System
Build it once, and every future book you write becomes another six-figure revenue stream layered on top of the same machine
The Investment
Two ways in.
This system generated $192,450 in 90 days from a single $29 book — and it's continued generating over $30,000 a month in additional revenue since. Implement this system in your own business and it's realistic to expect $100,000 a year or more in new revenue. That makes this training easily worth 10X its price tag: $10,000.
You're not paying that today.
We Start Soon
Mark your calendar: 6 live sessions
This is a live program with a real start date and a real group of people building alongside you — not something you can binge whenever you get around to it. Here's exactly when we meet, all at 2:00 PM Eastern:
SESSION 1Wednesday, August 12th
SESSION 2Thursday, August 20th
SESSION 3Wednesday, August 26th
SESSION 4Wednesday, September 2nd
SESSION 5Wednesday, September 9th
SESSION 6Wednesday, September 16th
Check your calendar now. Every replay is yours for life if you can't make one live — but I'd encourage you to show up live wherever you can. That's where the real breakthroughs happen.
Six Months From Now
The $100,000-a-year salesperson
hiding inside your book
Right now, your book — if it exists at all — is either sitting half-finished, or sitting on a shelf doing nothing but making you look credible. Every reader who buys it says "great book" and disappears. You're still trading hours for dollars, still chasing the next launch, still wondering why the thing everyone told you would change your business hasn't changed anything.
Six months from now, that can be a different story:
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Your book is finished — written in a weekend, not dragged out over years
âś“
It's live, selling, and paying you more than $1.50 a copy while someone else keeps the rest
âś“
Every podcast you're a guest on, every Instagram post, every YouTube video ends with people buying, not just liking
âś“
Readers you've never spoken to are becoming clients you never had to cold-pitch
âś“
It keeps going — not a launch you have to relive every quarter, but a permanent asset quietly doing the work while you focus on the parts of your business you actually love
That's not a hypothetical. That's the system behind $192,450 in 90 days, and $30,000+ every month since. The only question is whether it's built around your book, or still just an idea for "someday."
Common Objections (Let's Just Say Them Out Loud)
"I don't have a book yet."
Good — that's actually the easier starting point. Inside the program, I'll show you how to write your entire book in 48 hours using the same method I used, built from the ground up to outsell 99% of the books on the market. No years of stalling, no half-finished manuscript sitting on your hard drive.
"My book already exists — is this still for me?"
Yes. My own funnel was built around a book I'd already written. You don't start over. You build the $50-per-copy machine around what you already have.
"I already have a coaching business — why do I need this?"
Because it gives you a new front door that doesn't depend on you constantly showing up, launching, or growing your audience. It's the lowest-friction path to five- and six-figure clients I've found in 16 years of doing this.
"Is $4,997 worth it if I'm not sure how much I'll make back?"
The book itself made back the investment (and then some) in 90 days — before counting five coaching clients worth $27,000 to $55,000 each that came directly from it. And this isn't a one-time launch spike: months later, the same book is still bringing in over $30,000 a month, month after month.
The doors close Monday, August 10th at midnight EST.
Live training starts Wednesday, August 12th — and I mean live. This isn't an evergreen course you can buy any day of the year. We're building this together, week by week, starting with this group and no one after.
If you're in, you need to enroll before doors close. There's no late add once Week 1 begins.
$4,997 · or 2 Ă— $2,997
Questions before you join? Reach out and I'll answer them personally.