Today I want to let you in on a little secret.

If you’re trying to get a new business off the ground, launch a new product, or go from 5 figures on the side to 6 figures and full time, you need massive output.

Business takes work. That much is obvious.

But what might not be obvious is that ignorance is the way to achieve that output.

What most people fail to realize is that they are killing their chances of success right out of the gate simply because they are too connected, too aware of what everyone else is doing, and stuffed to the brim with tactics, techniques, and strategies.

Ironically by simply putting your head down, plugging your ears, and ignoring all the noise you’ll achieve your goals that much faster – and even better, with more joy!

The Low-Information Diet

Tim Ferriss’ book The 4 Hour Work Week has this mind blowing chapter called “The Low-Information Diet” and it starts with this game changing quote from Nobel Prize winner Herbert Simon:

“What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention.” – Herbert Simon (Nobel Prize Winner)

Quote by Nobel Prize Winner Herbert Simon: What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention

Uh – this guy is brilliant.

Tim Ferriss goes on to say that “most information is time consuming, negative, irrelevant to your goals, and outside of your influence.”

If you think about it, this describes Social Media to a T!

Straight up – if you want to create massive output in your life and business you have to severely reduce the amount of information you are consuming.

This includes books, magazines, news articles, blogs, podcasts, YouTube videos, social media, TV, going to conferences, and taking classes.

And yes, this includes MY content. If you’re only absorbing knowledge from me but not putting it into action, then get off my site and get to work!

Look, learn what you need to learn, but then shift from information consumption to output.

The Pressure To Do “All The Things”

So many small business owners I know have fallen prey to the lie that in order to achieve success they need to do “all the things” which leads to this hustle or die mentality.

Just because you see someone talking about webinars, or trip wire products, or Facebook Ads doesn’t mean you should do those things in your business.

This is true for two reasons:

  1. Just because a tactic works for one business doesn’t mean it will work for yours,
  2. Don’t assume that everyone you see is successful, so don’t copy their tactics!

The way to grow your business and increase your income is to learn the one or two strategies that work best for you and do them over and over, day in and day out.

It’s not sexy, it feels overly simplistic, but trust me – my business is based on one or two simple strategies, takes minimal hours of work each week, and generates lots of revenue.

Comparison Is The Thief Of Joy

US President Theodore Roosevelt has this great quote:

“Comparison is the thief of joy.” – Theodore Roosevelt (26th President of The United States)


Preach, Teddy, preach. (P.S. I no longer take cream in my coffee, in case you care to know)

And he’s absolutely right. 

Take my kids for example. My daughter can have two cookies on her plate and be so happy.

But the moment she notices her sister grabbing a 3rd cookie she’s instantly dissatisfied with only two.

Her joy was immediately robbed when she saw what someone else had – and we are no different.

Every time you see someone else doing something great, something that you aren’t doing it has the potential to steal your joy and change your perspective on your situation for the worse.

Why would we do that do ourselves?

You need to be very careful who you follow, who you pay attention to, who’s email list you are on.

Here’s a little advice – stop right now, jump on your favorite social platforms and begin unfollowing anyone and everyone whose feed makes you feel “less than”. 

It’s not that they are doing anything wrong, or that you don’t like them. But if their success (or apparent success) is just not good for your heart, then stop the bleeding and unfollow.

I do this all the time!

I don’t even follow my business partner because at one point seeing what he was doing in his other business made me jealous! So I got off his email list and stopped following him on social.

I love him to death but it was better for my heart.

Do whatever it takes my friend.

This will help you get back to focusing on the work in front of you and help you appreciate all the good gifts that God has given you.

We’ll call it “Operation No More Joy Stealing” and it will be our little secret 🙂

Who Cares What They Are Doing?

Remember, your time and brain power are limited.

Free up more of both by learning to cultivate selective ignorance as Tim Ferriss would say.

Put her head down, do your work, create massive output, and you will see results.

Who cares what everyone else is doing? What YOU are doing for your customers or clients is all that matters!

Now if you’re ready to pivot into a new business this year and are overwhelmed by ALL the information and advice out there, let me help you out.

Download my free training called “Get Paid To Do What You Love” and learn the three pillars to creating an income doing what you love.

It’s simple, clear, actionable – and will set you on the correct and clear path to changing your life and impacting the world!

Watch my FREE workshop on Passive Income now!


41 thoughts on “Why Ignorance Is Your Most Powerful Ally”

  1. Fantastic post. Much needed for me. I struggle with the comparison all the time. I tell myself I need to be on (whatever social media platform) because I need to know what is going on with the people I serve. Even though, deep down, I know this is not the best way to stay informed. I inevitably get bogged down in the time-sucking reality of it all and real work never happens. Thanks for the post. Now on to so some deep work.

    P.S. Possibly my favorite piece of information from this post was the fact you do not use creamer in you coffee anymore.

  2. Great post. Pressfield talks about this as a form of resistance in The War of Art, another great book on stuff like this.
    “The professional cannot allow the actions of others to define his reality. Tomorrow morning the critic will be gone, but the writer will still be there facing the blank page. Nothing matters but that he keep working. Short of a family crisis or the outbreak of World War III, the professional shows up, ready to serve the gods.”

  3. Great concept to do massive create and outflow.
    Even rejoice in what everyone else is doing but give your max to your output. Or you could outflow. It’s better to give than receive!
    Or maybe even outflow is better than inflow.
    Or it’s better to be the cause of things than the effect of things! Cause is more fun. Really like this!

    Thanks again!
    Your discipline is incredible!!

  4. Excellent and timely post.

    BTW, the Roosevelt graphic might be more effective if the word “thief” was spelled correctly.

  5. So needed this… I just went and deleted social (IG) off my phone as well as my Kindle, email and Messenger.
    I keep wondering why I can’t get my biz off the ground and why my ideas keep changing about what I want to do and you hit the nail on the head, it’s becauee I keep being influenced by others instead of following my own heart and passions.
    Thank you! Your a God send Graham!

  6. Thanks Graham for reaffirming something I’ve felt for so long. How long? Remember MySpace? While there are a few positives doing social media, it can have many negatives and usually does. That’s why way back when tried to mySpace and didnt like it, I never did any other social media. Honestly. Rather praise and worship with guitar in hand or work from behind my mix console and computer.. Much more rewarding..Amen?

  7. I forgot where I’ve heard this, it may even be from the same chapter of 4HWW, but it’s something like, “In a world of infinite distractions, focus is a superpower.” I see this all the time with close friends who jump from one thing to the next. They’re always wondering why they’re treading water and not achieving their goals. It’s crazy, but in today’s world, just being able to focus your attention on one thing long enough could be the difference between achieving and not achieving your goals. Unplug the phone, unplug the internet, and get to work. If you want to get something done, go off the grid. Great advice, Graham, as per usual!

  8. When I read what other CI teachers (World language acquisition through Comprehensible Input instead of rule-based language training) are doing, I feel inadequate.

    Thanks for giving me a reason to stop reading those Fb groups!

  9. Graham, you honestly give the best advice I have ever found! I’m so old, I was probably the second person to sign up on MySpace. I wouldn’t even bother with any social media if it wasn’t a necessary evil of business promotion these days. I’ve noticed over the last five years or so that I’m having less and less time to get the important work done because I’ve signed up for so many “how to” courses/classes and webinars, the word “module” is starting to make me feel nauseous. I think I need to throw it all away and just get back to that blank page first and everything else (except for my family responsibilities) goes last. The resistance is over!

  10. So true Graham. To much content is dangerous. I love what You say in Audio Income Pr. – Simply trust the system. Choose something and don´t look back.

  11. This was so helpful! I started my blog back in October 2017, and have been a bit overwhelmed by all the different tools and strategies everyone is recommending. I am sticking small for now, and after reading your post, I don’t feel like I’m really missing out on a whole lot.

  12. Shikinya Carswell

    This is so true! Thank you for this insight. Especially when everyone else is screaming at you to do and have more!

  13. Oh I love this so so so so much. And you are absolutely right. Keep your head down and do the work. Thank you again for this excellent reminder!!

  14. I don’t make comments much, but thanks for this advice… cause I’m an information junkie. There, I said it. Haha. I tend to resource quality, relevant information (not social media at all), but I still most definitely run into time issues because I’m always trying to be too sure of myself. Appreciate ya!

  15. Very true. Am an A levels student. But ever since I restricted my learning to books and left youtube, My focus grew more and so did my confidence in the scope of what I knew. While I still used Youtube, I’d see off syllabus topics being taught and this would be discouraging if it was mostly new knowledge. Thanks.

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