How many YouTube subscribers do you ACTUALLY need to make 6 figures or more?
10,000 subscribers?
100,000 subscribers?
1,000,000?!?
Nope! The real answer might surprise you...
Let me show you a few of my students who each have a different number of YouTube subscribers.
We’ll start with Lane Sebring. He has…
Surely, he must make only 5 figures – MAX, right?
Well, here’s what Lane told me in an email:
“In 2022, my business made $150,052.85! I'll be back in a few months when I can report that I've hit multiple six figures. ;) Until then, thank you for showing me how to make a life-changing business.”
Yes, Lane is making 6 figures with less than 10,000 subscribers!
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Then there’s Aiko Hemingway, an English pronunciation coach who has…
And you guessed it – Aiko is ALSO making 6 figures…with less than 500 subscribers! (I know, it was hard for me to believe at first too!)
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Both of these students are making 6 figures…
And you wouldn’t even know it just based on their number of YouTube subscribers!
Then, of course, there’s my own YouTube channel...
But I must confess… I’m not making 6 figures…
That’s because my business actually generates 7 figures!
Friend, I share this because I want you to take away one crucial insight that will completely transform the way you do YouTube:
You don’t need to grow a HUGE YouTube following.
Today I’ll show you how you can generate serious money with a small number of YouTube subscribers!!
Hi, I’m Graham Cochrane.
I’m the author of How to Get Paid for What You Know.
I’m a big believer in helping my readers and students build a business that serves their lives, not the other way around. That means doing more of what you love while working less.
INTRODUCING:
YouTube Income Accelerator
Live Workshop
Dates: June 19th, June 20th, and June 21th
From: 12pm to 2pm Eastern time each day (check your time zone here)
In my all-new YouTube Income Accelerator Workshop, where I personally lead you through 3 days of back-to-back live coaching, exercises, teardowns, and hot seats, I’ll show you how to “turn on” the income potential through your YouTube channel (that probably is already there!) WITHOUT…
- TONS of subscribers (a lot less than you think you need!)
- Spending a ton of money on ads
- Or burning yourself out on creating endless amounts of content
Here’s the thing:
As someone who’s coached thousands of people on building their life-giving business,
I know one thing is for certain:
Unless you’re a creator like MrBeast, having a TON of YouTube subscribers isn’t the goal for most people.
Making money is.
That’s why I’m so passionate about sharing my years of insights, experience,
and knowledge about growing and leveraging a YouTube channel with you.
In fact, here’s what I discovered really matters when it comes to
generating revenue from YouTube. It’s four key insights that I call my:
4 Golden YouTube Rules
YouTube Rule #1: Number of subscribers DOES NOT directly relate to revenue.
I already showed you IT IS possible to make serious money with a lot fewer subscribers than you think!
But here’s why it’s counterintuitive: In most areas of life, we think that more is better. More clothes, more friends, more love, more time – more, more, more.
So it’s easy to focus on the vanity metrics like number of subscribers and think that more is better. The more subscribers you have, the more money you’ll make.
Yes, people with tons of subscribers can make six figures or more. I’ve played that game before. I’ve even built the YouTube channel of my previous business to over 600,000 subscribers – and yes, that was a 7-figure biz!
But there were a lot of things I learned from that business that I’ve applied to my current business and now I earn just as much with a tiny FRACTION of the subscribers of that biz.
YouTube Rule #2: Subscriber growth is not your number one metric.
In Rule #1, I mentioned the term “vanity metrics.” It’s the number that makes people feel good, but doesn’t make them money.
A big subscriber number is a nice flex to tell people about, but I know it never truly reflects the health of a business. These vanity metrics are distractions! Red herrings that can lead you astray and make you focus on the entirely wrong things. I don’t want that to happen to you.
In YouTube Income Accelerator, I’ll reveal the ACTUAL guiding metrics that you should always be paying attention to (hint: it’s not just revenue or total YouTube subscribers).
YouTube Rule #3: Ad revenue is not the goal.
A lot of course creators teaching YouTube show you how to grow a YouTube channel…
But they don’t show you how to use it to actually grow YOUR BUSINESS. They focus on the subscriber numbers because they only teach you how to make money from ad revenue. Obviously, the more subscribers, the more views, the more potential money from ads! But guess
what?
Ad revenue is going down across the board. And it’s extremely vulnerable to downturns in the economy, when companies tighten up their ad budget. If companies tighten up their advertising budget, that means less money for you too!
But the good news is, ads are NOT where the money is anyway!
In fact, I have ZERO ads – and still make 7 figures.
Remember: YouTube is just a marketing channel for your business – so the goal is to connect your YouTube to revenue-generating activities, which is what I’m going to help you dial in.
YouTube Rule #4: Being consistent is better than being perfect.
So many people burn out trying to create video after video and spending dozens of hours on one video to make it perfect.
When you’re just starting, you do need to publish a lot! But more importantly, you need to be consistent.
I’ll talk you through how I work about 5 hours per week and still pump out high-quality content like clockwork. It’s about maintaining a sustainable cadence and working smarter, not harder – and still getting the results you want.
Let’s build an income-generating machine with YouTube together.
Your income-generating potential is right under your nose, inside YouTube,
but most people look at growing their channel completely wrong.
For the first time ever, I’m spilling all my YouTube secrets – the very same that built my biz to 7 figures and helped my students make an extra $1,000 a month and even 6 figures (or more!).
In my LIVE 3-day YouTube Income Accelerator workshop, I’ll personally lead you through how to properly leverage your YouTube channel as a massive lead engine and marketing tool, and turn those leads into massive income results for your business – whether you have a hundred or a hundred thousand (or more!) subscribers.
Here’s what you’ll find in the 3-day YouTube Income Accelerator LIVE Workshop:
-
6 hours of live coaching:
You won’t have to figure it all out alone. I will be there by your side as your coach and help you along the way. Of course, there will be hot seats, teardowns, and live critiques of your videos, channel, business, and more! This is an exclusive one-time offer to work with me personally – with PLENTY of time for Q&A. That’s 6 hours of coaching – spread out over 3 days (normally, to work with me for 2 hours my coaching students pay me $5,000). -
Condensed information:
The last thing any of us need is to be bogged down with more information that makes it confusing to get started and take action. I’ve distilled just the core of what you need to do over 3 days. By the end of it, you’ll have a clear roadmap on exactly how to accelerate your goals of turning your YouTube into an income-generating machine. That’s why this is 3 days, not 3 months of content! -
Real examples from real students.
You’ll learn from other students, and if you’re brave enough, this is your chance to send me your video ideas, published videos – anything! – for me to personally give feedback during these workshops. I’ll break it all down and give you notes on what to improve. Because you’ll learn from a variety of students, channels, and content, you’ll come out of this knowing exactly what a good video or an optimized channel looks like. -
Connect with other like-minded go-getters:
If you’re in this workshop, you can take comfort in knowing that everyone in there is an action taker and prepared to grow. This is a great opportunity to connect with other Graham Cochrane students, share ideas, learn together, and even set up collaborations. -
Lifetime access to the material (and future course).
YouTube Income Accelerator will be live over 3 days, and afterwards, you’ll always have access to the recordings. The other thing is: I plan to turn this material into a more expensive DIY course later.
If you join now as a founding member, you get exclusive live coaching with me AND access to the full course when it is out later.
Here’s a closer breakdown of
each day in the workshop:
- June 19 - Day 1: Engineer your YouTube channel for massive growth
- Your YouTube Income Accelerator Growth Roadmap
- How to ACTUALLY monetize (even if you don’t have products or anything to sell!)
- Map out 10 video ideas you can make NOW to help grow your biz
- Live teardowns & hot seats
- Q&A
- June 20 - Day 2: How to attract raving fans to your business
- The secret to bridging your channel with your business
- How to create a killer lead magnet (and properly use them in your videos to get customers, not just subscribers)
- Perpetual sales: How to automatically convert a YouTube viewer into a customer for life
- Live teardowns & hot seats
- Q&A
- June 21 - Day 3: Supercharge your business with YouTube analytics
- Work smarter, not harder: How to get more views and results out of the videos you have
- Views aren’t everything: How to ACTUALLY tell you have a successful, growing YouTube channel
- How to uncover the reasons for slow growth and get back on the right track
- Live teardowns & hot seats
- Q&A
By the end of this 3-day workshop, you will know…
- Why the number of subscribers don’t hurt your earning potential at all
- Exactly what videos you need to make to attract the right customers and lead them to becoming customers
- How to create amazing videos that don’t take up all your time and burn you out
- How create raving fans that can become your paying customers and grow your income
- How to optimize or troubleshoot your videos so that you can confidently know what to work on and ignore everything else
- What a clear-cut plan to generate more revenue from the videos you ALREADY have looks like – and how to execute
- How to generate income from YouTube (even if you don’t have a product to sell – and no, it’s not through ads)
Friend, my YouTube Income Accelerator Live Workshop isn’t just a collection of cookie-cutter YouTube growth information.
This is a collection of years of my own experience and insights, testing these methods in my own business and with other successful students. What I’m going to reveal in this workshop is the next best thing to having X-ray vision on your YouTube channel.
It’s like having the powers to know what to look for and knowing exactly what to do – and once you have those things, YOU can control your outcome. It’s not left up to chance.
More importantly, this workshop is specifically engineered to help you turn YouTube into a perpetual lead machine for your online business. Whether you’re just starting out or have been in business for a while, THIS workshop is for you.
The Youtube Income Accelerator
Dates: June 19th, June 20th, and June 21th
From: 12pm to 2pm Eastern time each day (check your time zone here)
The choice is yours!
Pick which ever payment option that is right for you!
