Email marketing is the core of any healthy online business. And building out a proper email funnel or sequence is critical to actually making money on autopilot.

But when I talk to many of you I hear over and over how daunting and overwhelming the task of creating your funnel is. And I get it.

I think this partly because there are so many brilliant internet marketers out there preaching the merits of highly complex segmented funnels – it just hurts your brain!

The good news is that it can be WAY simpler than that.

I’ve been using virtually the same basic funnel for almost a decade now and it’s responsible for about $30k – $50k a month, all automatically.

So today I want to share with you 4 principles for building your own simple and profitable email funnel!