The Graham Cochrane Show

The Graham Cochrane Show

Hosted by: Graham Cochrane

Uncover your uniqueness to create more money, margin, and meaning in your life. Each week Graham Cochrane (7 figure entrepreneur, TEDx speaker, and bestselling author) reveals his best tips, strategies, and mindsets...

All Episodes

Episodes

The Simplest Million-Dollar Business (Just 3 Steps)

Business isn't hard. You just made it hard. Right now, somewhere, someone is building a funnel. Adding another automation. Redesigning a logo nobody asked about. Adding one more upsell step to a checkout page that's...
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Why Your Content Isn't Making You Money

If you're creating content — YouTube, Instagram, TikTok, a podcast, whatever — and it's not turning into money, I want to tell you something that might sting a little: it's not an algorithm problem. It's not a...
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Stop Teaching: Why Your Best Content Is Costing You Sales

If you're a coach, here's something that might sting a little: teaching great content isn't what gets people to buy from you. I know — you've heard the opposite your whole career. And look, you can be an incredible...
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Just Ignore Your Competition: Your Business Is Capped Until You Stop Comparing

I don't know what my competitors charge. I don't know what they're launching. I don't look at their offers — and I haven't in years. Here's why: looking at your competition isn't market research. It's a tax on your...
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You’re pitching before they’re ready (do this first)

I've spent the last two weeks going through sales copy for two different clients — and they both made the exact same mistake. Not a small one. A mistake that's probably costing them thousands of dollars every single...
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Discounting Is Disrespectful (3 Rules for Charging Premium Prices)

If you're scared to charge full price... if you feel bad when someone says they can't afford your program... if you've ever quietly lowered your price because you didn't want to seem greedy — you are losing the exact...
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The Dark Side of Entrepreneurship and Marriage

Normally on this show, I'm the one teaching or asking the questions — but today I flipped the script. This is actually a conversation from my wife Shay's podcast, Better Way to Build, where she interviewed me. And we...
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"Nobody pays $10,000" (If You Say So)

So I got this comment on my last video about Brittany — the one where she made $50,000 in 30 days off five DMs selling a $10,000 offer. ”Nobody's paying you $10,000 for that. I'm calling total BS on this one.” ...If...
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If I Wanted To Make $50K In The Next 4 Weeks, I’d Do This

Most people think making $50K in 30 days is impossible — especially with no audience, no funnel, and no ad budget. But what if it's not about working harder, getting lucky, or going viral? A client of mine just did...
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Stop Working Fridays: Why Working Less Will Make You Richer

Most people think you get rich first, and working less is the reward. What if that's completely backward? In 2009, I was broke. On food stamps. A brand new dad, no job, just starting a business out of a spare bedroom....
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Courses Are Dead, Sell This Instead (My 2026 Blueprint)

Courses are dying. Not because they stopped working — because something has changed about what people are actually willing to pay for. Today I’m going to show you exactly what that is, and what to sell instead. And...
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How to Become a Part-Time Millionaire in 2026 (5 Hours a Week!)

What if you could become a millionaire working part-time? For the last several years I've generated over $3 million annually — working about five hours a week. Not five hours a day. Five hours a week. And in this...
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