The Graham Cochrane Show

The Graham Cochrane Show

Hosted by: Graham Cochrane

Uncover your uniqueness to create more money, margin, and meaning in your life. Each week Graham Cochrane (7 figure entrepreneur, TEDx speaker, and bestselling author) reveals his best tips, strategies, and mindsets...

All Episodes

Episodes

Become Irresistible in Your Industry (Steal This Formula)

"So what do you do?" It's the most important question you'll ever be asked in business, and most entrepreneurs blow it every single time. They start explaining. Their process, their method, their certifications. And...
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Is It a Sin to Want More? (A Christian's Honest Answer)

I wasn't sure if I was even going to make this episode — this might get me in some trouble. But I think it's a conversation Christian entrepreneurs need to have: is it a sin to want more? For years I've heard the...
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Become a Part-Time Millionaire (Three Things You Must Do)

If you're doing six figures a year — maybe $100K, maybe $300K — and you feel like you've hit a wall... I need you to hear this: working harder is not going to get you to a million dollars. In fact, it's probably the...
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$20 Million Of Sales Advice In 34 Minutes

I've sold over $20 million in coaching online. And the biggest thing I've learned? Stop trying to convince people to buy. It never works. Why? Because people buy for one reason and one reason only: because they feel...
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The Simplest Million-Dollar Business (Just 3 Steps)

Business isn't hard. You just made it hard. Right now, somewhere, someone is building a funnel. Adding another automation. Redesigning a logo nobody asked about. Adding one more upsell step to a checkout page that's...
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Why Your Content Isn't Making You Money

If you're creating content — YouTube, Instagram, TikTok, a podcast, whatever — and it's not turning into money, I want to tell you something that might sting a little: it's not an algorithm problem. It's not a...
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Stop Teaching: Why Your Best Content Is Costing You Sales

If you're a coach, here's something that might sting a little: teaching great content isn't what gets people to buy from you. I know — you've heard the opposite your whole career. And look, you can be an incredible...
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Just Ignore Your Competition: Your Business Is Capped Until You Stop Comparing

I don't know what my competitors charge. I don't know what they're launching. I don't look at their offers — and I haven't in years. Here's why: looking at your competition isn't market research. It's a tax on your...
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You’re pitching before they’re ready (do this first)

I've spent the last two weeks going through sales copy for two different clients — and they both made the exact same mistake. Not a small one. A mistake that's probably costing them thousands of dollars every single...
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Discounting Is Disrespectful (3 Rules for Charging Premium Prices)

If you're scared to charge full price... if you feel bad when someone says they can't afford your program... if you've ever quietly lowered your price because you didn't want to seem greedy — you are losing the exact...
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The Dark Side of Entrepreneurship and Marriage

Normally on this show, I'm the one teaching or asking the questions — but today I flipped the script. This is actually a conversation from my wife Shay's podcast, Better Way to Build, where she interviewed me. And we...
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"Nobody pays $10,000" (If You Say So)

So I got this comment on my last video about Brittany — the one where she made $50,000 in 30 days off five DMs selling a $10,000 offer. ”Nobody's paying you $10,000 for that. I'm calling total BS on this one.” ...If...
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