The Graham Cochrane Show

The Graham Cochrane Show

Hosted by: Graham Cochrane

Uncover your uniqueness to create more money, margin, and meaning in your life. Each week Graham Cochrane (7 figure entrepreneur, TEDx speaker, and bestselling author) reveals his best tips, strategies, and mindsets...

All Episodes

Episodes

Discounting Is Disrespectful (3 Rules for Charging Premium Prices)

If you're scared to charge full price... if you feel bad when someone says they can't afford your program... if you've ever quietly lowered your price because you didn't want to seem greedy — you are losing the exact...
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The Dark Side of Entrepreneurship and Marriage

Normally on this show, I'm the one teaching or asking the questions — but today I flipped the script. This is actually a conversation from my wife Shay's podcast, Better Way to Build, where she interviewed me. And we...
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"Nobody pays $10,000" (If You Say So)

So I got this comment on my last video about Brittany — the one where she made $50,000 in 30 days off five DMs selling a $10,000 offer. ”Nobody's paying you $10,000 for that. I'm calling total BS on this one.” ...If...
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If I Wanted To Make $50K In The Next 4 Weeks, I’d Do This

Most people think making $50K in 30 days is impossible — especially with no audience, no funnel, and no ad budget. But what if it's not about working harder, getting lucky, or going viral? A client of mine just did...
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Stop Working Fridays: Why Working Less Will Make You Richer

Most people think you get rich first, and working less is the reward. What if that's completely backward? In 2009, I was broke. On food stamps. A brand new dad, no job, just starting a business out of a spare bedroom....
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Courses Are Dead, Sell This Instead (My 2026 Blueprint)

Courses are dying. Not because they stopped working — because something has changed about what people are actually willing to pay for. Today I’m going to show you exactly what that is, and what to sell instead. And...
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How to Become a Part-Time Millionaire in 2026 (5 Hours a Week!)

What if you could become a millionaire working part-time? For the last several years I've generated over $3 million annually — working about five hours a week. Not five hours a day. Five hours a week. And in this...
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The Expert Era Is Over: The New Way to Build Wealth With a Small Audience

The expert era is over. And if you've built your business on being the expert — the go-to, the smartest one in your space, the person with the audience — I know that's uncomfortable to hear. But somewhere deep down,...
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Just Charge More: Why Your Cheapest Clients Are Your Most Expensive Problem

The clients who pay you the least are costing you the most. I know that sounds backwards — but after 16 years of building businesses and coaching hundreds of entrepreneurs, I can tell you with absolute certainty: your...
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The 3 Hidden Reasons You’re Still Broke

There are three reasons most entrepreneurs stay broke their entire career — and none of them are what you think.  It's not the economy. It's not your niche. It's not your following size. It's not even your work ethic....
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Just Work Less: Your Income Explodes The Moment You Stop Hustling

What if the reason your income isn't where you want it to be has nothing to do with how hard you're working — and everything to do with the fact that you're working too hard? I know that sounds backwards. But I've...
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Tiny Audience, Huge Income: The Small Audience Blueprint That Generates 6 and 7 Figures

What if I told you that one of my coaching clients had only 500 YouTube subscribers — and was making $30,000 a month? No viral videos. No massive following. No posting every day. Just a tiny audience and a huge...
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