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How to Turn a $30 Product Into a $6,000 Offer (Like Alex Hormozi Did)

You probably saw that Alex Hormozi just broke records with his new book $100M Money Models.

But here’s what most people missed…

He didn’t really sell a $30 book — He sold a $6,000 offer that just happened to include the book…

And people lined up to buy it.

Today, I’m going to break down exactly how he did it — the psychology behind why it worked so well — and more importantly, how you can use the same strategy to turn your expertise into a premium offer that sells for $5K, $10K, even more…

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