Selling gets people very emotional.
For example, take this recent post in the Kajabi user Facebook group that one of my students brought to my attention:
Turns out a lot of people in that FB group agreed with the original post.
Have you ever felt icky about selling? Has it been hard for you to form your thoughts clearly and have it come across as genuine and not too much like marketing speak?
Or maybe you're asking yourself these questions:
Does long-form sales copy still work?
Do you need to be using it in your sales pages?
Today I'm going to give you my answer and speak to the 3 critical truths about sales copy - no matter what you're selling.
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