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The Ugly Truth About Launching New Products

When you're running an online business, there are generally only two levers to pull. When it comes to selling your products, you're either a launching products or you have products selling in an evergreen fashion around the clock.

The launch model is the sexy model. It's the one that gets talked about a lot and taught a lot when it comes to online business. But it also comes with a lot of bagage and downsides which you never hear anyone teaching online business mention or acknowledge. I'm here to tell you the truth. Even if that truth is ugly. And today we’re going to do just that.

In today’s episode I’m going to unpack how you can make more money longterm, if you build out an evergreen style product business and actually move away from launching new products all the time. It is the evergreen model, that's been responsible for the bulk of my revenue and both of my seven figure online businesses. So let’s talk about these six ugly truths about launching your products and hopefully I'll steer you into the evergreen product lifestyle!

In this episode you'll learn:

  • Why launching new products all the time actually might hurt your business
  • What the evergreen model is and how to it can revolutionize your business
  • My formula for using the evergreen model that allowed me to build two seven figure businesses

Hope you enjoy!
- Graham

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