Which would you rather have: a $1 Million product or a $1 Million launch?
It's kind of a trick question as million-dollar launches are virtually impossible for most people to pull off and can create a TON of stress and pressure if the revenue is necessary for your survival.
Plus, even if you DO somehow hit a $1M launch there's no guarantee you can repeat yourself.
Having a product sell $1M over a few years’ time nice and consistently with virtually no work is much more appealing - and realistic!
I'm a big fan of slow and reliable growth. It’s the tortoise vs the hare approach.
What does this look like practically? Building an evergreen model of online business verses a launch model. Let's break down the differences.
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