Graham Cochrane (00:03.5)
Jesus, the most influential person in human history, made offers. Controversial, maybe, but here's what I know. He understood something about selling that most entrepreneurs never figure out, and it's why his message reached billions of people with zero ad spend.
Graham Cochrane (00:26.936)
So let's unpack the ancient sales philosophy of history's greatest influencer. And by the end of this episode, you're going to sell more, stress less, and never feel weird about making an offer again.
Graham Cochrane (01:14.318)
Pro tip in life, if there's something you want to get really good at, one of the best and fastest ways to get good at it is to find someone who is already world class at it and model their behavior. Even better, model their thinking, model their lifestyle. There's so much more than what they do. There's a reason why they do what they do. And oftentimes the best people to learn from aren't even
living on this planet anymore. And one of the ways to learn from them is to read their writings, read their works, read their diaries, read their journal entries, read their books, if they authored books. There are so many people that you can learn from and model from and be coached by who are even long gone from this earth. And so when it comes to selling, which is the number one task
that will drive revenue in your business. It's the number one activity you can do. We talked about this last week. If you are stuck in the busy, broke, repeat loop, you are playing business, you're not doing business. The way to make money and do business is to make offers, it's to sell. Well, one of the greatest ways to get good at selling is to model great salespeople. Now, the problem with sales, and there are many, is that it gets a bad rap.
because there are people who have abused the beautiful art of selling. And so we have a feeling or a past or a history or an experience with selling that just feels icky and we don't like it. So we usually don't study great salespeople unless we just know I gotta study great salespeople, that's what it takes. And so you're one of two groups of people. You're either the person that doesn't like to learn about selling because it feels icky and therefore you might be stuck.
not growing because you're not really good at sales, because you haven't learned how to do it well yet, which is true for most of us. Or you're in the other camp of people which you love selling, you love learning about selling, and so you're following all the best sales people, the closers, and you're getting maybe some good advice, likely some jacked up advice, because a lot of the sales tactics and strategies out there today have a lot to do with manipulation, convincing, obliterating objections, following sales scripts.
Graham Cochrane (03:38.753)
None of that works and most of that's icky. So what I want to do is share with you who I think is the greatest salesman of all time and more specifically unpack two massive things we can learn from his sales strategy that helps spark an entire global movement and influence more people on planet Earth in the history of planet Earth than anyone else. We're talking about Jesus of Nazareth.
Jesus of the Bible. Okay, and so before we get into the strategies two things one if you are a Christian and this is offensive to you stick with me because I You're gonna see this is not offensive. This is literally learning from the greatest communicator the greatest Influencer by definition influenced more people than anybody else the greatest leader The greatest offer maker of all time Jesus
So stay with me and you'll see so much more about your Jesus that you don't know and it can help you in your business by the way. And if you're an entrepreneur who doesn't follow Jesus and couldn't care less, pay attention because this is the greatest, not even one of the greatest influencers, salespeople of all time and there are two profound truths that we can pull from the way he made offers to people that will change the game for you.
and it'll blow out of the water any modern sales strategy that you're following. Okay. First, now that we got that out of the way, let's define what selling is. One of my favorite books of all time, and one of the books that I have recommended or gifted more than almost any other book is The Go Giver by Bob Berg and John David Mann. This is a little parable. You can read it in about an hour. It's about a salesperson who's struggling selling
and he needs to hit his sales quota for the quarter, and he meets this brilliant business guy who promises to teach him five success principles that will make him incredibly successful in his business and life. But they all center around this concept of generosity. It's a beautiful story. It's probably one of the most profound stories I've ever read, and it's incredibly practical for you as well. So, The Go Giver by John David Mann and Bob Berg, and fun fact, Bob Berg endorsed my first book, How to Get Paid for What You Know.
Graham Cochrane (06:01.582)
I just shot him a cold email and said, I love your books and I think you would love this book because it really is built around my business models built around generosity. Would you consider reading it and leaving me a endorsement? And he actually emailed me back and said, I don't endorse books anymore because I don't have time to read them all. have stacks and stacks of books people want me to endorse and I don't do it anymore, but something told me I needed to read yours. And when I did, realized I need to endorse this. It was a cool little story.
Bob, if you're watching, thank you for your support. Okay, in the GoGiver, one of the first things you learn is that in the English language, we get the word sell from the old English word, salon, which means to give. So if you've ever struggled with selling, it's because you don't understand that all selling is, is giving. You are giving people what they want. You are giving people transformation.
You are giving people hope, you're giving people results, you're giving people payoffs that they so desperately want. So we miss what selling really is. Selling isn't the exchange of money, selling is giving people what they would give so much money for because they value it more than the money they are giving you. Does this make sense? So selling is giving, giving transformation. And if you don't know this yet, you'll know this right now, is you and I,
The only business we are in, no matter what industry you're in, no matter what you sell, what widget, what product, what service, you and I are in the transformation business. That's it. We are in the transformation business. We transform people's bodies, their health, their relationships, their happiness, their bank accounts, their hobbies, their dreams. We take people from where they are to where they want to be. Even if it's just the littlest
bit, right? We give people transformation. And so Jesus was and is in the transformation business. And so were you. And so am I. So Jesus comes on the scene. He actually was a businessman, by the way. He was a carpenter. He and his dad had their own family business. It's pretty interesting, by the way. So he grew up in business, literally in the marketplace. And then at age 30,
Graham Cochrane (08:28.418)
He goes off and becomes a rabbi, becomes a Jewish teacher, and he starts the beginning of this movement that is birthed out of Judaism and he created the Christian faith, but he really is the fulfillment of all of the Old Testament Jewish Scriptures. He is the Messiah. So it's like he's coming as promised, and he's also bringing his message not just to the Jews, but to the whole world.
This is the scandal of his message is that salvation and eternal life being restored to God who created you and being able to live forever is available to all people. Crazy, scandalous. So here's the thing, Jesus, as Myron Goldin says, had the greatest offer in the world. Eternal life and it'll cost you nothing. it costs a lot. It's an expensive offer, but you don't have to pay for it. You know who paid for it?
Jesus. Jesus is like, I'm going to give you the greatest offer on the planet. You can live forever with me in paradise when you die and you don't have to pay for it at all. Just follow me, trust in me, surrender to me, but I'll pay for it through my death on the cross. So greatest offer of all time. By the way, most people said no to his offer. We'll get to that in a minute. So if the greatest salesman of all time, the God of the universe, can't have a hundred percent close rate,
Why do expect you and I should? So an offer is an invitation. That's all an offer is. It is an invitation to transformation. You can't make somebody transform their life, but you can offer them an invitation to be transformed. And Jesus understood this better than anybody else, better than all of us with marketing degrees, all of us in sales. And so what I want to do is unpack
His strategy and his philosophy. His strategy and his philosophy. Okay? Are you ready for this? Are you with me still? I hope so, because this is gonna help you today. Number one, Jesus' strategy. He met people where they were. Do you ever think about this? Jesus had an offer he wanted to make, eternal life. The transformation Jesus wanted to give
Graham Cochrane (10:52.8)
you and me and all the people that he interacted with on planet earth 2000 years ago when he walked the earth He wanted to give the transformation of spiritual transformation He knew he knew and we all know that this this body is going to die at some point 10 out of 10 people die Except for jesus 10 out of 10 people die And so he knew that the greatest thing he could offer people was a way to live forever And so he wanted to talk about your spirit. What happens to your spirit when you die?
That was the conversation he wanted to have because that's the transformation he knew we needed. But rarely did Jesus come out and start with that, right? He never really opened up by talking about spiritual things. If you look through the four gospel accounts of Jesus' life, Matthew, Mark, Luke, and John, and study what he did, you'll notice that he met people where they were with their physical needs and their physical wants.
These are where the miracles were recorded. These are the things that people think are amazing about Jesus because they are. He did stuff that was supernatural, meaning it was above what the natural order should do. So he did things like he turned his first miracle, by the way, was turning water into wine. How crazy is that? The first miracle Jesus ever did was at a wedding where people were running out of wine at the wedding party and people
said, need more wine, and Jesus' mom says, Jesus, you can solve this. He literally tells her, woman, which I wouldn't recommend saying woman to your mom, but if you're Jesus, you're kind of also her Lord and Savior, it's a little complicated of a relationship, but he said, woman, my time has not yet come. Meaning, he wasn't ready to reveal himself as the Messiah, and she ignores him and tells the servants, do whatever he tells you.
By the way, which is always great advice, do whatever Jesus tells you to do. It'll work out. The first miracle ever recorded isn't a healing, it isn't a spiritual teaching. The first thing that Jesus does to show his power is to make alcohol, is to make wine so people can keep drinking and partying. And not only does he make wine, he makes really good wine. Which side note?
Graham Cochrane (13:16.618)
If you are a Christian and you are in the marketplace, the best way to display your faith in Jesus and your allegiance to his kingdom is not to include little Bible tracks in what you do. As Martin Luther once said, if you're a shoemaker, a Christian shoemaker, you don't honor God by just putting little crosses on your shoes. You make really good shoes. So if you're a Christian and you're an entrepreneur, you should do really good work.
You should be world class at what you do, make really good products and services that transform people's lives. So anyway, Jesus makes wine and he makes really, really good wine. That is called meeting people where they are, giving them what they want. They wanted wine. They didn't want a spiritual conversation, they just wanted wine. So he gave them wine. But as the miracles progressed, notice how people come up to him. They have leprosy, skin diseases. He heals them. They're blind. He heals them so they can see.
They're paralyzed. He makes it so they can pick up their mat and walk. Right? There are people who have issues of blood flow. For 12 years with that, no doctor can fix. He heals blood flow. Right? He meets people where they are. There's the woman caught in the act of adultery and all the religious leaders want to stone her. And he tells all of them, you who have not sinned, you can cast the first stone. And then they all walk away from the oldest to the youngest because they realize, well,
course I've sinned, everybody's sinned. If you don't have any sin, you can stone her. So he saves her from being stoned. He meets everybody where they're at. There's 5,000 people that are hungry and he feeds them. He takes food, five loaves and two fish and multiplies it to feed 5,000 men and there's also women and children. So arguably 15 to 20,000 people takes.
Food from one kid's lunch, literally, and feeds 20,000 people, and there's 12 baskets of leftovers. Food. These are all things that people want and need. Physical, real, tangible things. They don't think they want spiritual truth. They don't think they want eternal life, because they just don't think about those things. When you have a physical need that's pressing, like, I have cancer in my body. My marriage is falling apart. I can't see. I have no food or provision.
Graham Cochrane (15:37.325)
Those things are so needed and so important to us as humans that they cloud out everything else. We can't think about anything else. And so Jesus is so kind, but so wise that he doesn't say, you don't need that. Forget about being able to see. Forget about food. Like you're going to die. Where are you going to be when you die? He doesn't skip those needs and go right to the thing he wants to give them or wants to give us eternal life. Love, joy, peace, patience, all those things that the Holy Spirit gives us. No, he doesn't go right to those things.
He meets people where they are, gives them what they think they want, so that A, it shows compassion, empathy, but B, it now unlocks trust. It unlocks an opportunity for him to give them what they really need. This is the oldest sales strategy in the book, which is sell people what they want, give them what they need. Sell people what they want, give them what they need.
So my question for you is, I know you know what's going to help your people. I know you know what you want to sell them. I know you've worked really hard on your coaching program or your course or your book. I know you know that your process, your methodology, the way you get a result is unique and it is better than other people's and you're so excited about it and you can't wait to tell people about it, but that's not what people want.
They don't want your course, they don't want your coaching, they don't want your process, they don't want your videos, they don't want to be in your mastermind. They don't want those things even though all of those things will help them and are what they need. What they want is the only thing that matters at the beginning. So your messaging, the content you create, the names of your webinars and your events that you invite people to, the title of your book,
the way you start conversations, if you're doing sales calls or discovery calls, all of those things, all the messaging around all those things needs to be focused on what they want. Once they've received what they want, they are going to trust you enough to receive what they actually need. Does that make sense? So for example, I know that entrepreneurs
Graham Cochrane (17:58.063)
who are stuck at $5,000 a month, $10,000 a month, $20,000 a month, whatever it is, working really hard, want to make 50 to $100,000 a month consistently while cutting their work hours in half so that they can live and enjoy their life. I know they want those things. So that's what I sell them. That's what I give them.
That's what my messaging is about. That's what my book is about. The effortless business, build a high income, low maintenance business and life. That's what people want. High income, low maintenance. So I'm gonna give them that. I'm gonna sell them that.
But if you read my book or if you come to an event of mine or you join one of my coaching programs or you hire me to be your coach privately, you're not only gonna get that, but you're going to get so much more. And if you've worked with me for any length of time or spent any real time inside my world or my content, you know that I believe that you need more than just tactics and strategies to make more sales and.
cut your work hours in half, those things are really important and near and to my heart. But you need purpose, you need alignment, you need belief, you need to remove limiting beliefs and mindsets that are holding you back, you need to adopt new beliefs and mindsets that will serve you. You actually, in order to have the things you really, really want, you need to become a better version of yourself. And not better like, there's something wrong with you or broken.
but the next level of who you're meant to be. You need to evolve as a human. So that's all great. And I have a process, I coach my clients through and we work on that kind of stuff and a lot of times on a coaching call they might ask me a tactile question and I'll answer it with something that's more like identity and belief based because I feel like there's a bigger thing underneath the surface. I'll give my clients what they need once they're in my world, but I sell them what they want to get them in my world because that's what they want and I get them that result.
Graham Cochrane (20:04.216)
but they'll never listen to me talk about the thing they really need until they believe that I can give them the thing they feel they need, the thing they want. Does this make sense? Everything you do in your world and business should be built around the want that they have. It should be built around the want that they have. The transformation underneath the thing you actually do is what they need, but both have to be in the offer and you lead with what they want, the conversation they're having already in their mind.
not the conversation you wanna have or the thing you want them to want. Does this make sense? Some of you have messaging and content and programs and offers that are so unattractive to your ideal audience and you are stubborn about it and you won't change the name because you love the name, you love the premise, you love the method, you love whatever you're doing, but it doesn't mean anything to the person you're trying to offer it to and this is why they're not buying it.
Jesus knew better than anybody what his people needed. He could meet anybody on the street and know what they wanted, what they needed, and he would meet them there first before he gave them what they really needed, a way to eternal life. Jesus literally says, am the way and the truth and the life. Nobody comes to the Father but me. But they needed to trust him, respect him before he could make that offer. Does that make sense? So that was Jesus's strategy.
Give people what they want, then give them what they need. Sell them what they want, then give them what they need.
Okay, that's the strategy. Now, can I teach you something that I think has been one of the most helpful things for me from the life and ministry of Jesus? His philosophy of making offers. If his strategy for making offers is to give people what they want first, meet them where they are first, and then give them what they need second, his philosophy of making offers is that not everyone's going to take you up on the offer.
Graham Cochrane (22:09.098)
And let me walk you through a story that is so transformative. There is a parable, and if you don't know what a parable is, it's a method of communication and a method of teaching that Jesus employed often, and many teachers in ancient literature did this where they would tell a story and embedded in the story, a fictional story, is the lesson. Now, to be clear, this parable's interpretation is about
the gospel, the good news, the message that Jesus was sharing. But the application, there's many of them, is about whatever your message is, your offers are, and pay attention because I think it's going to set you free and I think this will actually help you so more. So in Matthew 13, starting in verse 3, Jesus told them many stories in the form of parables such as this one. Listen, a farmer went out to plant some seeds.
As he scattered them across his field, some seeds fell on a footpath and the birds came and ate them. Other seeds fell on shallow soil with underlying rock. The seeds sprouted quickly because the soil was shallow, but the plants soon wilted under the hot sun and since they didn't have any deep roots, they died. Other seeds fell among thorns that grew up and choked out the tender plants.
Still, other seeds fell on fertile soil. Some translations say good soil. And they produced a crop that was 30, 60, even 100 times as much as he had planted.
And then he says, anyone with ears should hear, anyone with ears to hear should listen and understand. So this is so powerful. In the story, there is a farmer, there is seed, there are four types of soil.
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In our version or our application of the story, you are the farmer, your seed is your offer, and the four types of soil represent the four types of people that are going to interact with your offer. There are going to be, let's just say for rough numbers, we don't know if there's an exact percentage, but he says four, so let's assume one fourth, it's 25 % for each. 25 % of the people you make the offer to, it's never going to take root. By the time it lands on the ground,
possibly landing in their world, something comes and snatches it away. It was never meant for them. They were never gonna get it. Second group, other 25%, you present the offer and there's initial interest in the offer, but there's no root deep enough for them to truly let the seed or your offer go in and so it burns up and it's gone. These are people that like your content, like your offers,
but they are really not ready to go deep. And so they're either going to say no out the gate or they're going to back out and they're just not ready because they don't have deep enough roots. Third group, seed, your offer falls on a soil, another 25%. There's thorns that choke it out. There's other cares of the world as Jesus says later when he's interpreting this parable for his disciples who don't get it. Riches, cares of the world, things that just choke them out, distractions.
take their heart away from the seed going deep into their hearts, okay? This is true for your people as well. There's people who are just like, I'm too busy, I got life, I don't know, I can't do this, right? It's just not gonna work. Even if they bought it, this is interesting, even if they bought your offer, said yes to your offer, they wouldn't get great results with it because they're distracted, they're not ready, not only financially, but ready emotionally, time-wise, to be able to get great results with your offer. Only one fourth of the soil,
25 % of the soil is good, fertile soil. This represents the right people who are gonna say yes to your offer, who are ready to not only say yes with the willingness and ability to pay, but more importantly, they're ready to apply what you're teaching them, to implement what you're giving them so that they get results. On the surface, the farmer could be frustrated that only
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25 % of the seed comes up.
And if he were overthinking it, he would say, what's wrong with me, the farmer? Nothing. What's wrong with my seed? The offer? Nothing. It's the soil. It's the other people. You know the old saying like, it's not you, it's me? It's the opposite. It's not me, it's you. In your case, it's not you, it's them.
In this parable, if we want to take it literally, Jesus is almost saying, I am the farmer, the seed is the good news, the gospel, and I know that three out of four people aren't fertile soil. They are not ready to receive this.
If we adopted that mindset, we would stop stressing out when people say no, when people don't even seem interested, when there's different, well, I thought they were interested. There's the people that outright had rejected it, that's the rocky soil. Birds come up, snatch it up before they even have a chance to think about it. Then there's the people that, I'm interested, I'm super interested. They said they wanted it, they were ready to buy, but then they're gone because they have no root and it burns up, right? Then there's the people that,
seem super interested, but then they just get distracted and the, I'm too busy and blah, blah. We get our hopes up, we get our hearts broken because there's three groups of people that really aren't ever meant to say yes to our offer because they are not ready. There's nothing wrong with them. They're not bad people. They're just not ready. And they may not ever be ready to receive your seed or your offer. So it's not the seed, it's not your offer. It's not you, the farmer.
Graham Cochrane (28:21.302)
It's the soil that it lands on. The soil makes all the difference. And here's what's fascinating.
You could be depressed that only 25 % of the people are saying yes to your offer. One out of four. Only one fourth of the soil is good soil. But notice what Jesus says in the story. That on the fertile soil, it produced a crop 30, 60, and 100 fold. Not 30 % more, 60 % more, 100 % more, 30 times more. 60 times more.
100 times more than was planted. That's 3000 % return on investment, 6000%, 10,000%, meaning a small sliver of people can say yes to your offer and it can produce abundance for you and for them. You do not need everyone to say yes. You do not need most people to say yes. You do not need half
of everyone to say yes. You can have a small minority of people say yes to your offer and have 30-fold, 60-fold, 100-fold growth in your business, in your bank account, and in your clients' lives. And that is a beautiful business. That is a beautiful life. Let this take the pressure off of you that your job isn't to close everybody. Your job isn't to close most people. Your job isn't to close half of the people.
Your job isn't to close anybody. Your job is to scatter the seed, is to make offers, is to have good seed and know that I don't know what the soil is because I can't see underneath it, but some of the soil is good soil. The rest of it ain't. Some of these people are my people. The rest of them aren't. And that is okay. See how freeing that is when you can detach yourself from needing to close all the sales? Jesus didn't need to.
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He just scattered the seed. Jesus spent three years just sharing the good news. And he would go from town to town, people group to people group. And some people would gather, some people would leave, some people would follow him for a while and go, he's getting weird. That's a hard saying. He would go to some towns and be rejected, kicked out. And then he'd move on to another town. He didn't take anything personally. And the reason he didn't take anything personally was because he had information.
that most people didn't have. You know what that information was? That most people were gonna say no to him.
I wonder what would happen in your heart, in your level of peace or anxiety, depending on what you're experiencing, and your ability to actually be a better salesperson. I wonder what would happen to all those things if you woke up in the morning with the knowledge that most people are gonna say no to you. That's just a fact. Would you just chill out a little bit more? Would you like stop stressing when you presented an offer on your webinar or?
to people in a room from stage or on a challenge or in an email and most people said no, would you just chill out? Would you stop expecting something that isn't realistic to expect or even good to expect? Would you be content? Would you have faith that you only need a small number of people to say yes to your offer to have exponential growth in your business and in their lives? I wonder what would change for you.
Your job is to scatter the seed and trust the process, just like any old farmer. Farmers don't stress, they just scatter.
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You're not in control of the soil. You're not even in control of the rain or the sun. That's why these farming metaphors are used throughout the Bible because they remind us of our role and God's role. Our role as the farmer is to scatter and plant. God's role is to bring the growth. Right? Paul even talks about that.
I planted, Apollos watered, but God gave the growth. Right, he's talking about the different leaders in the church when people are like, I like Apollos better than Paul or I like Paul. He's like, we're not the big deal. We just each do our part. I planted, I started this thing, then he came along and watered it a little bit, but God was the one that gave the growth. The proverb says, a horse is made ready for battle, but victory belongs to the Lord. Your job is to prepare, do your part, in this case, make offers.
and make good offers, right? Have a really good offer. Have Jesus had the best offer on the planet. He wasn't making a bad offer. He had a really good offer. Have good seed, good offer. Scatter it. Trust that most people are gonna say no, but you just need the good soil, the fertile soil to receive it to get 30 times, 60 times, 100 times growth. So let's make this practical for your business and land this plane.
three possible takeaways for you. Number one, I want you to reframe how you think about selling. Let's just delete the old story that selling is bad, selling is manipulation, selling is convincing, selling is scary or nerve wracking or yucky or people don't like it. Let's just delete that story because that's a story that's not serving you and it's not even true. It's not based in truth. All you're doing is offering transformation.
You're not extracting money. You're not taking anything. You're giving. Remember, selling is giving. You're inviting people into transforming their lives. That's all your offer is. Number two, audit your messaging. Look at your website. Like literally, right now, look at the top of your website. What's the headline? Look at the top of your sales pages. What's the hook?
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Look at your Instagram bio or your LinkedIn bio. Look at your YouTube cover art, YouTube description. All of that's your messaging. Are you leading with what people want or what you think they should want?
There's a huge difference. Are you leading with what they want or what you think they should want? I was speaking to a gal, I was running my challenge a couple of weeks ago and she's in the fitness space and she was asking about content messaging, all this kind of stuff and her offer and I was trying to coach her and she was really struggling with
saying what she's like, I don't know what my offer is, how to present my payoff, my promise, all these different things. And so was asking her questions. I was like, well, what do you help people do? And she was saying all these things. Well, I lead them through guided meditations and I help them experience their self-worth. And I was like, but wait a second, didn't you tell me that you're a fitness coach? help people. She's like, yes, but I'm not like all those other fitness coaches. I said, what do you mean? And she said, well, I don't want to be about
Vanity is I'm paraphrasing for time. I don't want to be about vanity about just looking good. Like I really believe that you won't transform your body until you transform your inner self. And I'm like, I'm tracking with you like 100 percent. But you're talking about a method. You're talking about a process. They don't care about meditation right now. I mean, some might. But most people, they don't like the way they look or they feel out of shape or they're embarrassed to wear a bathing suit at the beach.
They're not looking for meditations. They're not looking for deep inner work, although they might need it. That's not what they're looking for. They just want to look good in a bathing suit, or they want to lose a few pounds. Does that make sense? And she's like, yes. I was like, that's what they want. So stop trying to give them what you think they should want, deep inner work. That's not what you lead with. That's what you teach them in your coaching.
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but you lead with your Instagram buyer, your content, your YouTube channel, everything that's front-facing, sales page for your offers, whatever it is, has to be about what they want. The same is true for you. Audit your messaging right now, and is this what they really want, or is this what you think they should want? And then number three, stop trying to close everyone. Do the math. Jesus is saying, even in that parable, that 25 % of a close rate is a great close rate.
So if he's saying 25 % is great, you ain't gonna do better than Jesus, so stop trying to do a really, really high close rate. Stop trying to close everyone. Just do the math, trust the seed, scatter more. If you got a good offer, you gotta go find more good soil. That's it. And we don't know which soil is gonna be good soil, so we offer it to as many people as we think should want it or would want it and trust the process.
So, did Jesus make offers? Yes, he made offers. This is all he did. He offered the greatest offer on the planet, the history of the planet. Live forever in paradise, sins forgiven, and it's free. To you, not to him, he paid the price. He made offers and he didn't apologize for them. He didn't over explain them.
Guess what he also didn't do? He didn't chase people down who walked away. He trusted that as he was the farmer scattering the seed, the right soil would receive it and would have insane fruit coming out of it. Talk about selling and leading from a place of peace. What would your business look like? What would your life look like? What would your inner world look like?
If you stop trying to convince people to want what they don't want and just met them where they were.
Graham Cochrane (38:45.91)
and then stop trying to close everybody or chase people down or follow up with people. You just present the offer. Let them make the decision. I can tell you from personal experience, there is no place better to be than knowing you're a faithful farmer with good seed and your job is to scatter it and let it land where it lands. You will sleep better at night
you will actually sell more because that's way more attractive than the needy, creepy, commission breath, like want to twist your arm to convince you to buy type of person. You're going to be so attractive to your ideal person and you know that you don't need them all to say yes, just a few. And you can have an amazing business and an amazing life. It changes everything. That's the model. And hopefully
you would apply this ancient wisdom from history's greatest influencer of all time, Jesus of Nazareth. If you got something out of this episode, let me know in a comment below on YouTube or message me on Instagram at TheGrahamCochran. Thanks for hanging out with me today. I will see you on another episode real soon.
