Graham Cochrane (00:01.794)
What if the reason your income isn't where you want it to be has nothing to do with how hard you're working and everything to do with the fact that you're working too hard. I know that sounds backwards, but I've built a multi-million dollar a year business working five hours a week. And I want to show you exactly why slowing down was the best decision I ever made and how when you start to slow down yourself, your business and your income will explode.
Graham Cochrane (01:31.992)
The default belief that every entrepreneur carries, at least in America and in this Western world, is that more effort equals more income. And it makes sense because that's how America was born and that's the culture we've been grown in.
Graham Cochrane (01:55.287)
raised in and so we add a subconscious fundamental human level belief hard work is the key to wealth and success and so if you have a certain amount of wealth and success with the certain amount of work you're doing now and if you want more wealth and success then you got to do more hard work but the problem is hard work doesn't lead to more money hard work is only the beginning of wealth creation and it's actually a very
rudimentary, rough, unintelligent way to think about making more money because it has its limits. There is a physical limit to how hard you can work, how many hours you can work, and that means you will cap out at some point. But it's also backwards because as you're seeing a minute, the harder you work, the less you'll be able to achieve.
and we'll talk about why. This is so, so important. What I wanna share with you today is both incredibly practical, I'm gonna give you some practical frameworks that will prove this to you without a shadow of a doubt, but then it is also deeply spiritual as well, and you'll see how and why most entrepreneurs are missing this incredible piece of the puzzle. So there's this story about two lumberjacks, and I love the story because it highlights this beautifully, and these two lumberjacks enter into a competition. Who can chop the most wood in a day?
So Lumberjack A takes his ax and he just chops at wood all day long without stopping. Lumberjack B chops for 50 minutes and then takes a break, a 10 minute break every hour on the hour. Chops for 50 minutes and takes a 10 minute break. At the end of the day, from sun up to sun down, when the sun goes down, when they're done, Lumberjack B has chopped more wood. And Lumberjack A,
is pissed and confused because he's probably like a good old-fashioned American who's worked hard and he says, this is impossible. How did you chop more wood? You took a break every single hour. And Lumberjack B says, I wasn't resting. I was sharpening my ax. And you see, this simple, silly story illustrates the misconception about
Graham Cochrane (04:19.052)
What will lead to growth in your business? What will lead to more money in your pocket? What will lead to more reach and impact in the world? If you don't even care about money, you just want to reach more people with your message. Lean into this. Working around the clock, this hustle culture that we're a part of is not only toxic, but it's ineffective. And it's actually childish. In fact, I've been saying this for years and I'll say it again here. Hustle is just laziness in disguise.
We like to pride ourselves on hustling, but actually hustling is the laziest, most childish thing you could do because it takes no creativity, no thought whatsoever. Anybody can do it. A kid can hustle. A kid can just work around the clock. It takes way more creativity, intelligence, and thought to stop for a moment and identify what should you actually be doing in your business. So what I want to talk about real quick in today's episode are four
Lessons that are gonna help you not only work less But working less will actually be the thing that helps you make more money and it's gonna blow your mind that you can have your cake and eat it too I I have gone from working Virtually full-time. I never worked on Fridays when I started my business I talk about that in my book the effortless business by the way, if you want to know why I have that story I've never I've always had no Friday rule, but working four days a week 32 hours a week
when I was starting my business and I was broken on food stamps to now only working five hours a week most weeks. That's my average. It's really less than five on, but I average the weeks out to five. Five hours a week and I make millions per year with virtually no team. How is this possible? How can I have the time to take my kids to school every morning, pick them up from school every afternoon, not work on Fridays, not work on weekends, not work in the evenings, put my phone away?
Take vacations, take three weeks off at a time. Take two weeks off every Christmas. Now have no notifications on my phone. Have no meetings I have to have. No calls I have to, how can I be in that position and have millions of dollars coming in every year? This is how. So, step one is you need to stop striving.
Graham Cochrane (06:41.944)
I wanna give you permission to stop and I wanna give you data to prove it. Most entrepreneurs are working hard on things they don't even know won't move the business.
Most entrepreneurs are working hard on the wrong things and they don't even know it. Okay. Let's talk about our good old friend, Vilfred Pareto, the Italian economist who is famous for what is called the Pareto distribution or Pareto's principle. It's most commonly referred to as the 80-20 rule because this rule, while very popular and very well known is
underutilized and no one actually believes it to be true so they don't utilize it. I happen to be one of those weirdos who have obsessed over the 80-20 rule and tested it for 17 years straight, tested it, a mess out of it and that is how I've gotten to where I am today. So the 80-20 rule says that 80 % of your results come from just 20 % of your activities. 80 % of the income in your business is coming from just 20 % of the things that you're doing.
80 % of your new clients, 80 % of your customers, 80 % of the growth is coming from only 20 % of what you're doing right now.
Well, that's fascinating. But the flip of that is just as fascinating, which means that 80 % of what you're doing right now is only generating 20 % of your income. 80 % of what you're doing, what you're doing Monday, Tuesday, Wednesday and Thursday, four fifths of your week, what you're doing for the first four days of your week is contributing hardly anything to your bottom line. How depressing is that? If the 80-20 rule is true, and it is,
Graham Cochrane (08:22.552)
But if you just stretched your imagination for a moment and believed that it was true, you could stay home and not come into the office Monday, Tuesday, Wednesday, Thursday, and just come in on a Friday, a day's worth of work on a Friday, and you would generate 80 % of your results. So yeah, you'd make a little bit less, but you'd still make most of what you're already making, but you get four extra days off.
Even if you're like, well, that's dumb, I don't want to go backwards. I get it. We're not going to go. I want you to make more money, not less, but just work with me here. You could stop doing four fifths of what you're doing today and your revenue would barely move.
The reality is that it's not even 80-20 for most of us. It's closer to 90-10 or 95-5. Which means for most of us in this world right now that are entrepreneurs, we could probably get away with doing 5 to 10 % of what we're doing, coming in for just a couple hours a week and still generate 90 to 95 % of the revenue we're generating right now. This is insane, but it is so true. I've seen it over and over again in my businesses. I make all my clients do this.
an 80-20 analysis. This is not discouraging. This should be liberating for you. The discouraging thing is that you're wasting your time. I hate to be the bearer of bad news, but I love you too much to let you waste your time and your family's time. They deserve better. You deserve better. Why go into the office? Why leave your house? Why be away from your loved ones?
when 80 to 90 % of the time you're away from them, it's literally doing hardly anything for your business. Why would you do that? So the good news is you don't have to work more. You just have to work on the right things. Now, one of my favorite books of all time, and honestly an inspiration for my book, The Effortless Business, at a subconscious level, was Tim Ferriss' masterpiece, The Four Hour Workweek. And when I read this the first time, to be honest, I thought it was a bunch of baloney and I returned the book to Barnes & Noble,
Graham Cochrane (10:27.808)
I was an employee at a software company and my brain just couldn't imagine how can you make $80,000 a month, let alone doing that for working four hours a week? I was like impossible. Just goes to show that just because you think something's impossible doesn't mean it is. It means it's beyond your current scope of belief. And my current scope of belief back then was like very, very small. And he was having me believe these big things. just couldn't. Now I make hundreds and hundreds of thousands of dollars a month.
and I work five hours a week. So Tim, you were right. I was wrong the first time. Two years later, I re-bought the book and I've read it cover to cover almost every year since. One of the most provocative questions and exercises he has in that book when talking about the 80-20 rule is he says, I want you to imagine, and I want you to imagine this. I want you to imagine that you have a heart attack today. You have a heart attack. You're in the hospital. The doctor comes to you and he says, the good news is you're gonna live. You're gonna be fine.
The bad news is you can't work so hard because your heart is really, really fragile right now. So you're only allowed to work two hours a day. Doctor's orders.
If the doctor told you you were only allowed to work two hours a day, what would you do during those two hours to keep the money coming in in your business?
Literally, write that down if you're not driving. Stop and think, you only have two hours a day, doctor's orders, or you're gonna have another heart attack. What would you do? You have to stop doing a lot of stuff immediately, but what would you do? What would be the things you would need to continue to do that would continue to put revenue in your pocket?
Graham Cochrane (12:12.846)
Okay? Then Tim Ferriss takes it another step further. You have a second heart attack. You're back in the hospital. The doctor's like, you're back again. Good news, you will live, but bad news, your heart is really, really weak right now. Doctor's orders, you can only work two hours a week. What would you do in two hours a week to keep some money flowing?
so you can feed your family and take care of your bills. What would you do?
The answers that come to your mind, whether it's one, two, three things that come to your mind, they are your 20%. They are the things that actually matter.
I'm willing to go out on a limb here and say that for the majority of people listening to this, what did not come to your mind if the doctor said you could only work two hours a week is, I'm gonna work on another really awesome reel for Instagram. Why? Because that ain't putting money in your pocket, friend. Unless you can show me a direct path from when you post a reel to the majority of your income coming in your bank account, and that might be some of you, but unless you can prove that to me,
That is not in your 20%. You know what your 20 % might look like? Emailing your list and making them an offer. Texting a past client and asking them they want to jump on a discovery call.
Graham Cochrane (13:42.947)
just selling to somebody. Like, get really clear on what are the things that actually put money in your bank account, not the things that feel good to work on. I'm updating my website. I'm clicking around in my ad manager. I'm looking for inspiration for what to post on Instagram. You don't got time for that. At the end of the day, only a handful of things are actually putting money in your business.
And the problem, and this is why this first step is to stop striving, the problem is if you don't stop striving, you will continue to do hashtag all the things and wonder why you're exhausted and your business is not growing. The moment you stop, the moment you are forced to look at the reality of your business, I know it's uncomfortable. One thing I have my clients do is I have them write down on a piece of paper, physically.
Every single task they do for their business in a bullet bullet point every day tasks. They do every day Week or month in their business because some tasks only happen monthly some happen only once a week Some are happening every day and when I say task, I don't mean like upload a YouTube video. That's not a task that One task is the amalgamation of many sub tasks. So it would be ideate your video Record your video edit the video
upload the video, create a thumbnail for the video, create the description for the video, like everything, like everything. I want you to write it all down. I make my clients write it all down. Number one, to discuss them so they see how much they're doing. So like, oh my gosh, I'm doing way too much. And then I force them to circle or star the tasks that are the ones that they know for a fact are leading to revenue in their business. Not the ones that they think or hope, but the ones they know for a fact lead to revenue in their business. These are the 20%.
And there's a lot of other things we can do there because you don't even have to be the person doing the 20%. But we won't even get to delegation today. That's not even what this episode's about. I'm talking about just you. Even if you're a solopreneur, just you should apply the 20 % to what you're doing. point two is you need to see what is succeeding. Okay, once you give yourself permission to stop striving, you allow yourself to embrace this idea that maybe the majority of what you're doing isn't making a difference.
Graham Cochrane (16:10.05)
You can finally ask the most important question in business, which is what is actually working right now? The six words that I use for my coaching framework. Here's how I think about how to grow your business in six words. Do more of what is working.
Do more of what is working. There is so much baked into that one sentence. The first thing you have to ask yourself is what is working? Not what used to work back in the day, before AI, before pandemic, before my industry shifted. Not what should work because this guru said it or I saw somebody talk about this on a podcast. Not what do you wish would work?
because that's the way you would like the industry to be or the world to be. What is working? Present tense. And then what is working for revenue? What is leading to more income? What is working for your clients? What's getting them results? What is working for you and your work week? I teach my clients how to have a dream week. Do you love your work week? If it ain't working for your work week, but it's working for income, it's still not working, right?
Working means it has to be working for all of those categories. So you have to identify those things. Once you identify those things, you just do more of them. Implied in that statement is the other side of the coin is do less of what isn't working. So what isn't working? What is not driving revenue? What is not getting your clients results? What's not working for your rhythm and your schedule?
Graham Cochrane (17:52.055)
So I'm asking things like what is actually driving revenue in my business right now? What's making my work week feel energizing rather than draining? What's giving me joy? Because joy is a signal generally pointing towards your 20%. This is so interesting. Most people think business is all about doing the things I don't want to do to make money and so it's a trade off. I believe business is about doing what you were put on this earth to do and those things will give you energy and joy and you can monetize those things.
Now there's a way to do this strategically because your business actually has to solve a real problem out there. can't just be a passion in here. You know what I'm saying? But you deserve to have joy and have energy to do the things you want to do. So do more of what is working. That also means what's working for you. So.
The idea here is, and we're about to get into the thing that I think will blow your mind, on a practical level, most of what you're doing is a giant waste of your time, 80-20 rule. Only a small percentage of what you're doing is actually making a difference in your business. This means from this moment forth, today on, you can literally stop doing four fifths or more of what you're doing and you won't have much of an impact on your bottom line. That's going to immediately give you more time, more freedom.
more energy, all that kind of stuff. So you win, you get margin back. I help clients create more money, margin, and meaning in their lives. This is the margin piece. But let's go a level deeper because working less isn't the goal, it's actually the strategy.
Working less isn't a way.
Graham Cochrane (19:52.367)
The point isn't to find a way to work less. The point is to work less so that you can find a way to make more money. Working less is the way. So here's point three. When you start working less, you stop striving, you see what's working. Number three, you need to sit in the stillness. Here's what nobody talks about when we talk about the 80-20 rule of Pareto's principle.
The practical side, the practical benefits of, I can stop doing all this stuff and get more time back and still get similar results. That's just the beginning. The real payoff is what's happening in the space you create. Rich Litvin says, space is where miracles happen. There is a passage of scripture, Psalm 4610, that's very famous if you're a Christian. It says, be still and know that I am God. Now, if you read that whole Psalm, it's a beautiful Psalm about
God is in charge of everything and eventually all the nations of the earth will acknowledge him as ruler of all. But there is a powerful message hidden in this verse if you look at the real words in the Hebrew because if you're familiar the Bible obviously wasn't written in English. It was written in Hebrew, Aramaic, and Greek for the most part. So the Psalms were written in Hebrew and so two words are so powerful. Stillness, be still.
and no. The word for be still in the Hebrew is the word rafah, and that means to relax, to lie down or sink in to like a couch. It's even translated as lazy. Literally in the book of Exodus when Pharaoh is being charged by Moses to let God's people go, the slaves, the Israelites that are slaves.
He says, no, I'm not going to let them go. They're just being lazy. They're just complaining about the work. We should give them more work. And the word he uses for lazy is the exact same Hebrew word, rafa. So to be still, literally what the Hebrew is telling us that is to relax, to sink down into a sofa as if you're being lazy. That is the command. Be so chilled the bleep out that it almost looks lazy. And then what's the result? Yeradah.
Graham Cochrane (22:21.108)
Knowing deep intimate knowing When you are relaxed when you are sinking down into the sofa Metaphorically when you are lazy if you want to use that word just still That's when deep knowing comes that's when ideas come that's when innovation comes that's when understanding comes that's when intuition comes that's when a hunch comes that's when clarity comes
Ruth Haley Barton has a beautiful book called Invitation to Silence and Solitude. And she uses this beautiful metaphor in her book of a jar of river water. She references this verse, Psalm 46.10, and she says, lives are like a jar of river water that's all shooken up and there's all this sediment dirt in the water. It's very cloudy. But if you set that jar of river water down and wait long enough and let it be still,
let it rakhfa, let it relax, the sediment will settle to the bottom and the water becomes clear. Clarity only comes when you sit still. Clarity only comes when you relax. Clarity only comes when you stop trying to manhandle your business, control everything, and keep yourself so busy to numb the pain
and numb the fact that you don't know what you're doing. And let's be honest, you don't know what you're doing. And I don't mean that as an attack on you. I don't know what I'm doing. The only way to know what to do is to tap into a higher power, to tap into the creativity, the omniscience, meaning the all knowingness of the one true God. And the amazing thing is that God actually speaks.
that God has intel for you. If you're a Christian, absolutely this is for you. If you're not a Christian, you should seriously consider stopping and talking to God because He wants to talk to you. And even if you don't know what that means like to talk to God or pray, just practice stillness. Like we are, I know we're in a physical world, we're physical beings, but we're really spiritual beings having a physical experience. And we know this,
Graham Cochrane (24:49.976)
for a variety of reasons. But if you think about, I'm an artist, I'm a musician, my whole life I've been a singer. And when you study the great songwriters and the great artists of the world, when they talk about their masterpieces that they created, right? Oftentimes they'll talk about waking up in the middle of the night and having this idea for a song and seeing it mapped out or having this idea for a painting. And it's almost like it came from somewhere else and it was deposited into their brain. Michael Jackson talks about this often. He would get ideas in the middle of the night. There was one story where he literally
called all his producers and said, we have to get to the studio right now, it's 3 a.m. He's like, because I just got a download for a song and if we don't record it first, Prince is gonna have the song. And the way he described it was almost like the download, the God was giving a download for a song and it was in this other realm and Michael heard about it in a dream and he's pretty sure that Prince got the same message also. He's like, whoever records the song first is gonna have a hit. However these people describe it, they do describe it as coming from outside of them, somewhere else.
Have you ever had a great idea and you don't know where it came from? Have you ever had a hunch to read a book that you haven't ever heard of and it gave you a lot of insider clarity? Have you ever turned on YouTube and felt like you're supposed to type in something you never typed in before? Have you ever got an idea that you're supposed to call something you never called before? I don't know how to describe it and I'm not trying to be weird. I'm just trying to explain what I think smarter people than me know, which is
There is more to our existence than what we physically see, touch, smell, taste here.
And it would be foolish to think that the best path to be successful is to ignore the spiritual realm and to just run the physical strategies, run the play, run the business. The people that are doing the greatest things in the world have created enough space and enough stillness and enough quiet in their rhythm somewhere, some way, it can look different for all of us, to think.
Graham Cochrane (26:58.008)
to wait for good ideas to come. But it's more than just sitting around and waiting.
I want to give you the metaphor that my friend Marcus Collies gave me just the other day of sprinting versus jogging. If you are running hard in your life and business, which most entrepreneurs are, you're just running. It's like you're going for a sprint. You're sprinting down the street. And life, I believe it is God trying to speak to you, is sending you opportunities, ideas, people, and they're coming from left and right.
side streets, there's literally road signs, but you're running too fast you don't even see them. You don't even know, you can't even read the signs because you're moving too fast. You don't even have time, you're stiff-arming the people that are coming out of a side street because they're a distraction to you because I gotta run and do this thing. I gotta make a lot of money. I'm going and going and going. And God is trying to send you people. He's trying to send you books and resources. He's trying to send you a video like this. He's trying to send you an idea or a hunch or a dream or a vision or a random
thing, but you're too busy running hard that you miss it. That's most people. What if you decided to stop running so hard and so fast? What if you decided to slow down and just go at a light casual jog, almost like a power walk? Where you're still moving, you're still moving towards your goals and dreams. I'm not saying you just sit around all day and do nothing. You're still making progress towards your goals and dreams and desires.
but you're going at a much slower pace, one in which you can notice the road signs that are coming up to you. interesting. You can notice your surroundings. When somebody comes in that wants to talk to you, you can pause and talk to them. When God sends you an idea or a person or a book or an opportunity, you actually have enough space mentally and physically time, but even mentally, to notice it, to pay attention to it, and to consider it.
Graham Cochrane (28:57.762)
What if you believe that God was trying to speak to you all the time? Through movies, through songs, through people, through a quote, through a YouTube video, through a book, through a podcast, through a road sign, literally, or just that still small voice.
while you pray or you sit or you meditate. What if you believe that he was trying to give you insight and intel?
In the book of John, Jesus talks about the Holy Spirit's gonna come as a helper. said, when I'm about to die, I'm about to be crucified, buried, I'm gonna come back to life, and then I'm going to ascend back to heaven, so I'm gonna literally leave earth, but don't worry, I won't leave you alone. I'm gonna send you the helper, the advocate, the Holy Spirit, and there's some amazing things that Jesus teaches us about what the Holy Spirit can and will do. One of the things it says in John, I believe chapter 16, is that He will tell you
He will lead you and guide you into all truth. That's interesting. Not just spiritual truth, but the truth about your business, the truth about money, the truth about the economy, the truth about your industry, the truth about your relationships, the truth about yourself. All truth. Literally what it says. Not some kind of truth or spiritual truth, all truth. He will guide you into all truth and He will tell you of things that are to come. Meaning, sometimes God through the Holy Spirit can tell you
What's gonna happen in the future? How amazing would that be to have knowledge of what's coming before it comes? I think all entrepreneurs on planet Earth would like to know what's about to happen in the economy, what's about to happen in my industry, what's about to happen in my own business that I'm not even aware of. That comes when we are still and when we listen.
Graham Cochrane (30:43.99)
You can't manufacture this. God is not a genie in a bottle. He is not formulaic. You can't stiff arm him, strong arm him. But I believe without a shadow of a doubt, because I know he's done this for me. In 17 years of being a business owner and a Christian, I have learned that God speaks, directs, and opens up doors. Here's what's amazing. If you would just slow down enough, sit still, you would raffa, you would relax, sink back.
into the chair, almost to the point of being lazy, and start to notice what God is doing, start to notice what's happening, allow your mind to be creative. You will then become aware of the inflection points in your life and business where you can catapult. You will become aware of the people you're meant to collaborate with, the ideas you're meant to roll out, the content that's gonna help you explode your reach, the offer that's gonna take your business to the next level. You will be able to come up with those things.
and do your absolute best work for yourself, for your clients, for the world. Because now, 80-20 rule, with four fifths of your time back, you also have time and space to get your energy back, your creativity back. And those are the things, your creativity and your energy, those are the things that will make you money, not your effort.
Effort fueled businesses fade, but energy fueled businesses flourish. Never forget this. If all you do is run off the fuel of effort, you will white knuckle it till you burn out and hit a wall. But if you can switch to operating in a way where you are constantly fueled and energized by what you do, who you do it with, where you do it, why you do it, the mission behind what you do, if you have that space to stay creative and energized, you can create stuff.
no one else is creating. You can think clearer than anyone else's thinking. And that leads us to our final point, which is after you have stopped the striving and you have seen what's succeeding and you're sitting in the stillness, the final thing is you scale your strengths.
Graham Cochrane (32:50.154)
Now that you can see clearly, it's time to double down on what's working. It's time to go all in on what makes you unique and what's actually working in your business. This is where it all comes together. So you stop striving. You've identified what's actually working. You've created space to receive clarity and creativity and God sent opportunities. Now you pour everything else into this vital remaining 20%.
That's your play. That's your play. For me, on a practical level, years ago I realized responding to all the YouTube comments, posting on our social media platform.
paying attention to my competitors, reading their emails, tweaking my sales page copy over and over again, getting better cameras and lighting. All these things that I was doing weren't growing my business. They were just taking up my time. And so when I got serious about all of this stuff and I said, I'm not gonna do that stuff, it did.
a number of things. Number one, it freed up a ton of my time. All of a sudden I could go from a four day work week to a one day work week, almost overnight. People think, how can you make millions working five hours a week? Or you must be really fast. No, I just don't do much. I only do the things that move the needle. But what it really did is it allowed me to make peace with the fact that the way I show up in life and business is uniquely me. And I want to just go all in on me. All in on me. So I got more creative with my content.
I got more creative with my offers. I got more creative with my messaging and I decided to stop copying other people. In fact, I don't even know what other people are doing because I don't even look at them. I don't even know what my competitors are doing. I don't know what they're charging. I could care less. And that's so freeing. And that has allowed me to go from starting a music education company in my spare bedroom while I was broken on food stamps at age 26 and turning that into a million dollar business to then pivoting to becoming a business coach.
Graham Cochrane (35:02.072)
and then turning that to a multi-million dollar a year business, and then pivoting from teaching low ticket courses and memberships and all that stuff for beginners to being a premium coach helping entrepreneurs scale from $100,000 a year to $100,000 a month working 20 hours a week or less. That's what I help my clients do is get to $100,000 a month working 20 hours a week or less. All of these things have evolved, have involved creativity, innovation, clarity,
Being willing to say no to things that used to work that no longer are working, things that used to like but no longer are I'm liking, to reinvent myself multiple times based off of what is actually working, what is giving me energy. And all of these things came from creating that space to sit in the stillness. Let the sediment of the river water of my heart settle so that my water becomes clear and I can see. Relaxing and the knowing will come. Be still and the knowing will come.
Sink back and be lazy and rest and the knowing will come. And that is sometimes harder than just doing a lot of things because it does not feel productive. I will give you that. You will not get the satisfaction of feeling productive, but you will get the satisfaction of growing your business, being innovative, being a leader in your space. Not because you're working harder, but because you're working less. If you would just work less, everything would explode in your business.
Graham Cochrane (36:32.802)
This is the effortless business model in its simplest form.
Not working less because you're lazy, not even working less because that's the goal, working less because that is the way you are doing the right things at the right time with the right awareness. So what I've done, I work about five hours a week, I make millions a year, it's not a miracle and I'm not that special. This is just what happens when you stop striving, you see what's succeeding, you sit in the stillness and you scale your strengths.
The best part is that it's the smartest, most sustainable business model and strategy I know. And you don't need a new audience. You almost don't even need a new offer idea. You just need to work less. I hope that today's episode encouraged you and blessed you. I hope something inside of you resonated. I hope that God sent me and this message to you today.
to help you see differently, believe differently, and show you a better path forward. Have an amazing rest of your week, and I will see you on another episode real soon.
