Graham Cochrane (00:02.274)
What if you could become a millionaire working part-time? For the last several years, I've generated
Graham Cochrane (00:20.64)
What if you could become a millionaire working part-time? Now, for the last several years, I've generated over three million dollars annually, working about five hours a week. Not five hours a day, five hours a week. And in this episode, I'm gonna show you exactly how that's possible. Now we're gonna start by looking at the two kinds of million.
Now we're going start by looking at the two kinds of millionaires because most people are chasing the wrong one. Then I'm going to break down the millionaire math because the numbers are going to surprise you. And then finally, I'm going to give you the three rules you have to follow if you want to build wealth working part-time. And by the end of this, you're going to see that this isn't just possible. It's actually simpler than you think. Let's get into it.
Graham Cochrane (01:59.021)
Now, for as long as I can remember, growing up, everybody said they wanted to become a millionaire. Like when we were kids on the playground, like when I grow up, I want to be a millionaire. And you know, these days, maybe a millionaire isn't enough for you, but let's just be real. Most people aren't millionaires. I think there's only around 9% of Americans are millionaires. And that's a pretty big number, but still less than one tenth of the population in this country are millionaires. So
First of all, let's just I know a million dollars isn't what it once was, but there's for there's two types of millionaires. Well, there's two types of ways to define what a millionaire is, and then there's two ways to become one. So let's first talk about definitions. There is net worth millionaire. That means you have a million dollars or more in assets after your liabilities are paid for. That might mean you have five hundred thousand dollars in equity in a home you own.
And you have $500,000 in your retirement account, and you have no debt on that home, or that's the actual equity after the debt. That's $500,000 plus $500,000. Well, look at you, you are a net worth millionaire. And so in America, as of right now, there's only 9% of the country are net worth millionaires. So most people aren't millionaires by definition of net worth. But even fewer people make a million dollars annually. And that's very interesting to me.
I want you to become a net worth millionaire, yes, but I think one of the fastest ways to become a net worth millionaire is to make a million dollars a year. That doesn't make you a millionaire because if it costs you eight hundred thousand dollars to live, you don't have a million dollars left over, do you? But it's still a big shovel to dig a nice big hole and or to big a build a big pile of cash. So why not try to make your goal to make a million dollars annually? And that's what a lot of people think of when they think of a millionaire. So maybe that's what you're already thinking of. Okay.
By the way, you don't need any, you don't need to become a billionaire to live a great life. You don't even need to have a hundred million dollars, like these massive numbers. Your life will not change when you get to that kind of wealth. Just shoot for a million dollars a year and you're like you live an amazing life. So definitions: net worth millionaire versus cash flow millionaire. But let's talk about the two different types of millionaire, the two ways to get there.
Graham Cochrane (04:17.324)
Because the reason why this whole concept of a part time millionaire is even intriguing to you and to me and anybody else. I mean, if you're listening to this, there's a reason why. You're like, that's I don't believe that's possible or I'm interested in that, because it's rare. Because it's rare. And things that are rare are intriguing.
Ів і цара мільйон долар я.
But it's even rarer to make a million dollars a year just working a handful of hours a week. So let's talk about type one millionaire. The type one millionaire is the grinder. They grind. There's a reason they make a million dollars a year. They freaking sacrifice for it. They're in the office or the hospital or wherever they are or on the ball field, wherever they are, putting in long hours, long days.
Typically, if you're doing that kind of revenue, you're working eight hours a week. You might be a partner at a law firm and you're putting an eighty hours minimum, sometimes a hundred. Some of the biggest CEOs in our country, of some of the biggest companies in the US, brag about their 100 hour work weeks. And they're very well compensated. So what's fascinating is let's just look at normal people.
Not s because you got celebrities, you got actors and athletes, musicians. And as much as it's easy for us to judge them, wouldn't it be nice to make millions of dollars just hitting a ball with a stick, or make millions of dollars just to put on a skimpy outfit and sing in front of a crowd? Or make millions of dollars to just say a few lines on a TV show, that is immaturity and judgment.
Graham Cochrane (06:01.194)
At best. That is it's disgusting if we actually are honest with ourselves. We're judging those people as if what they do is easy. It's not easy. It is not easy. I have friends that are actors. I have friends that are professional musicians. I have friends that are athletes. It is not easy to do what they do. They sacrifice a lot. Their family sacrifices a lot. They put a lot on their bodies, a lot of stress, anxiety, and they are working crazy long hours. They have nothing resembling.
A normal work week. Now there might be project oriented work with around what they do, meaning there might be seasons where they're not working, but the seasons when they're working, they're gone. Bro, they are gone. Like I have friends that are in the NFL and friends that know bigger people in the NFL. And when I talk about what their schedule is like and when I hear what it's like, it's
The they're in the the facilities nonstop during the season for the nine months or whatever, they're in the facilities nonstop, 5 a.m. to nine, 10 p.m. They're traveling every weekend, even if they're home for a game, they're in the state, like they're never home with their family. That's a lot to give up. So before we judge those types of people, and I move I'm gonna move on from them, they're giving up a lot. It is not easy to make the money they make. Yes, they are talented and they're taking advantage of their talent, but they put a lot to get there and they're putting a lot in to stay there.
It's a sacrifice. But let's just talk about normal people. You and me, let's say. How do you become a millionaire if you're a normal person? You're not gonna be a celebrity, you're not gonna be a musician, athlete, actor. Well, typical path would be something like become a doctor or a lawyer or an investment banker or get into, you know, money management. Many of those guys and gals don't make a million dollars a year.
Even the really well compensated ones might make $500,000, $600,000 a year, which is a great income. Don't get me wrong. They're living a great life. I lived a great life when I was making $500,000. I was not sad about it. I wouldn't be sad about it if I had to go back to $500,000. I'm not feeling bad for anybody. That's not the point of this episode. But we're talking about you. How do they even make $500,000 a year? Grinding it out.
Graham Cochrane (08:16.044)
80-hour work weeks, 100-hour workweeks, 60-hour work weeks. It is hard work to do what they do. But they do it because they get well compensated for it. And maybe that's worth it, maybe it's not. Very few of them make a million dollars a year. Either way, they are grinding and grinding. If you're on Wall Street and you're making one to four or five million dollars a year, they have you by the whatever, by the neck.
By the they've got you. Like you're they call it the golden handcuffs for a reason. Like you're you can't walk away. The money's too good, but you you're working all the time. So that's that is one path to become a millionaire, to make a million dollars a year, is to be a grinder. And I would hope you become a millionaire. If you're gonna give up that much, I hope you're well compensated because it's it's a great cost. Now, if you are like me, you've realized, wait a second.
If someone gave me a million dollars a year, but I had to never see my family again and I had to work 100, 120 hours a week or 80 hours a week nonstop, would I really want to make that trade? Like if let's think about what that really means. I have to be up early early in the morning and leave the house before my kids are awake. I'm never home for dinner. I have to be on call a lot of times in the evenings. I usually have to go to the office on weekends.
I don't really get to take many vacations, if at all. If I do take vacations, it's frowned upon. I'm judged. I may not be up for a promotion for because this other guy or gal is willing to do whatever. I'm constantly stressed. I miss my kids' dance recitals, ball games.
I'm slipping farther and farther away from being connected to my spouse. You get the idea, right? There's a great cost. So you realize, okay, so making money isn't enough. I want to have the money, but I want to have the margin to go along with it. Margin in my calendar. Big chunks of time in my day, in my week where I'm not working. Margin in my mind. Mental space to think clearly and to dream and to laugh and to be lighthearted and not be stressed all the time.
Graham Cochrane (10:29.646)
So we want both money and time. This makes? This is possible. The second type of millionaire works part time. They have a small and simple operation, as I'll explain in a minute. It's very high leverage. They actually get to enjoy what they do and what they've built.
And most people assume that type one is the only path. This episode is about type two. Okay? So let's talk about the math and then I'm gonna share the three rules and teach you how to do this. What when you think of big numbers, you gotta stop thinking of them as big numbers. You gotta break them down because you'll get overwhelmed. it's impossible to make a million dollars a year. No, it's not. It's it's actually way easier than you think. I used to think it was impossible. I never imagined it would be possible for me unless I became a famous musician, which I tried to become one, by the way.
If you know my story. So I gave up on the idea. But then when I became one at age 35, I was like, my gosh, this was way easier than I thought. And it wasn't nearly as impressive as I thought it would be. It was just math. And sometimes when you realize it's just math, it really takes the drama off of it and the pressure off of it. And it just takes this large goal and makes it so doable. You're like, it's just math. So a million dollars a year.
Is $83,000 a month in some change. Just $83,000 a month. So forget the million. That's such a how can we make $83,000 a month? Now you might think I don't agree, I'm not even making three thousand dollars a year. I get, I get it. I get it. But just stick with me. Let's just look at the numbers.
Well, let's say you have a business and you want to make $83,000 a month. Well, if you had a $10,000 offer that you sold, that's only eight or nine clients a month. That's it. Could you find eight or nine people? If if I gave you 30 days, 30 days to go find eight or nine people on planet Earth.
Graham Cochrane (12:38.766)
Who need your help and want to work with you, could you do that? I hope you say yes. If you say no, you are not giving yourself enough credit. You you've done harder things than find eight to ten, eight to nine people on the planet with a monthly way to do it, to transform their lives. That's it. It's eight or nine clients a month. If you have a $25,000 offer, well, that's only three to four clients a month.
Could you find three to four people on planet Earth in the next thirty days that desperately need your help?
If you just applied a little bit of effort to that instead of all the effort that you're applying to posting to TikTok or tweaking the thumbnail on your YouTube video or changing the graphics on your sales page or updating your LinkedIn bio, right? Like you're putting effort on something. Why not put it on finding the three to four people that you could serve at a high level for twenty five thousand dollars each? That's it. Or what if you have a fifty thousand dollar offer? I have one of these. I have a fifty-five thousand dollar mastermind. Then you only have to find one and a half people.
Less than two people a month. One to two people per month. If you had 30 days, could you find one to two people on planet Earth who need your help and want to pay you for it? Yes, you could. Yes, you could. So the goal isn't I need lots of customers, lots of clients. No, it's just the right offer at the right price. You just realize, it's not that big of a deal. It's not that big. If you have an eighty-three thousand dollar offer, you'd have to find one person every single month.
See, I even if you don't know how, the how is not nearly as important as the what you have to do. There's a million ways for the how, but you have to be clear on the what. Does that make sense? Like, if you wanted to travel, I live in Florida. If I wanted to travel from Florida to Hawaii, I don't need to stress about how am I gonna get to Hawaii. I need to look first at what do I have to do? Well, first I have to go west.
Graham Cochrane (14:41.486)
Hawaii is west of me. Or I could go east for a long time around the globe, but I gotta look at what are the pathways, what does the map say? You gotta go in this direction. and there's an ocean that I gotta cross. Okay, so I gotta cross the whole continental US. There's an ocean. I just need to look at it and don't be overwhelmed by how far away it is. Just look at what you have to do first, make peace with it, and then let's get creative in all the different ways that the how can show up. Because there's so many ways, so many hows.
Don't ever lead with the how. Does this make sense? Okay. Million dollars is just 83,000 a month, which is just anywhere between one to eight clients a month. That's all it is. So here are the three rules of being a part-time millionaire because I think this is so, so important. And the number one rule is that you can't work for someone else. You just can't. And I have no problem with you having a job or working for somebody else. Like
That's not a shameful thing to do. I'm just saying if you want to be a part-time millionaire, it is going to be virtually impossible for you to do that while working for someone else as an employee. Okay? The reason why is because you're trading your time for money. And you would have to get paid really, really, really well for your time per hour in order to work, let's say twenty hours a week.
and make a million dollars a year. In fact, let's just do the math.
If you wanted to make a million and you work, let's say three hundred and sixty five days times seven. Okay, so let's see, one million.
Graham Cochrane (16:30.414)
Divide it by let's just say fifty weeks. Say you take two weeks off vacation. You need to make twenty thousand dollars a week. So if you want to work twenty hours a week, you gotta make a thousand dollars an hour at your job. That's it. Now if you can do that, if you can go work for someone and make a thousand dollars an hour.
Graham Cochrane (16:52.674)
And they'll let you only work 20 hours a week and they're good with that, you can do it. Otherwise, you can't work for yourself because you can't, I mean, you can't work for somebody else because you can't trade your time for money. No matter how good you are. There's just, it's just almost impossible to do that. So that's why rule number two is once you realize you gotta be self-employed, well, that doesn't solve it. You can't sell your time, even as a self-employed person. The mistake people make is going from, okay, I'm gonna quit my job, I'm gonna work for myself.
That does not make you a part-time millionaire. That just gives you flexibility that you didn't have being employee, but now with all the responsibility of being the owner, and you're still trading your time for money, which means you're still capped. You still have to make $1,000 an hour working 20 hours a week, every single week. So even when you're self-employed, hourly or project work is still the same trap, just with a different boss. It's you as the boss, or really it's all your clients as the bosses.
You traded the one big boss for a bunch of mini bosses. Many, many bosses, right? And this is a trap that a lot of entrepreneurs come to me. They say, Graham, I'm I'm capped in my income. And when I find out what they're doing, well, it's a service. Or they're like, Well, Graham, I'm a coach and I'm I can't take on any more clients. I'm like, Mm, the way you're doing it, you can't take on any more clients because you're charging way too little and you're charging by the hour. Like one of my friends, Erin, she came to my 10K offer challenge. I I begged her to come. Her and her husband, Matt, were over for dinner with Shay and I.
And she is a biblical counselor and she was lamenting how she's you know, she only works part-time because she's still got a couple of kids at home. And she wants flexibility to be with them, be a mom as well. And so she's like, I I'm only working, it's like two or two and a half days where she's got her hours. She'll do counseling and she's maxed out at whatever, you know, $150 an hour her counseling rate is, which is a great rate for b for counseling. And she's like, I can't take on any more clients and I'm capped out. And I was like, Aaron, you gotta stop doing counseling by the hour.
You gotta start doing transformational coaching at $10,000 a person, regardless of how many hours it takes. Right? They just pay you $10,000 flat to be in your world for six months or 12 months or three months or whatever. She came to my challenge and she sold her first $10,000 client a week later. Literally, she sent me a picture of the check. Someone wrote wrote in her a physical check for $10,000. she hadn't made that in months of working. And that
Graham Cochrane (19:19.798)
It's not that she's doing any better work. It's that she changed the model of how she's running her business, the way she was charging. That makes sense. So even if you're self employed, so rule number one is you can't work for someone else. But rule number two is even if you work for yourself, you cannot sell your time. Your time is not for sale because your time is finite. Okay. So then what do you do? Rule number three sell what you know at scale. Sell what you know at scale.
So look at the problem or problems you've already solved and monetize those. What outcome have you created for yourself? What journey have you gone on from this hell to this heaven? Like where have you come from and where have you arrived? Someone else wants to go on that journey too. Someone else is where you once were. And they will pay money to figure out how to get to where you are currently. So find out what it is that you have accomplished that someone else desperately wants.
And monetize your method, your path, your process for getting someone there at scale. Now, what does that look like? This is where I would encourage you to create a group coaching program. Not an online course because you can't sell those for very much. A hundred bucks, five hundred bucks, even two thousand bucks, it's too cheap. And it doesn't bring transformation to people. A group coaching program, which is
Usually a combination of video curriculum.
24-7 community access and live coaching calls where you're answering questions and getting people unstuck. At minimum, it involves those three things. Oftentimes it can involve in-person meetups and events. It can involve other assets. It can involve, it can involve check-ins or private one-on-ones, whatever you want to do. It depends on how big or how involved, but at its core, it's one to many coaching, leveraging curriculum, community, and live coaching.
Graham Cochrane (21:26.634)
And the program's goal is to help people get from one place to another place. There's a specific outcome that your program gives and delivers, and you can scale that program because you can sell that program to hundred, hundred and fifty people.
The way this works is that you have to price that program appropriately. And I've said earlier in the math, I said, sell a $10,000 thing. Why would I come up with a $10,000 thing? This is where the math starts to work in your favor. if you sell something, if you sell transformation for less than $10,000, it's not impossible, but it's very hard to become a millionaire. And it's also very hard to attract really, really good clients. And so I've talked about this at length, but
Cheap prices attract cheap clients, and cheap clients don't get results and they complain a lot and they're not really the most fun to work with. This is not true for everybody. Just saying I've done this for 17 years. I've seen I've sold $37 things and I've sold $250,000 things and everything in between. And there's a big difference, trust me. So the math matters. So I'm not going to go into a ton of detail here right now about the pricing, but you need to think about what I could sell? What transformation could I sell?
For $10,000. And let me give you an example, a couple of examples. I have had clients that teach how to write your best song ever for $30,000. So you could teach songwriting for $30,000. What? Yep. I've had clients that teach English pronunciation to native Japanese speakers for $12,000. I've clients teach
Christians had to study the Bible and apply it to their lives for twelve thousand dollars.
Graham Cochrane (23:15.52)
It's it's insane. What like if you think it's not possible for your niche, you're just choosing to live in a limited world. You don't know what you don't know, and that is okay. I don't know what I don't know. It's not a judgment. I'm just saying if you choose, if you feel yourself saying that's not gonna work, that's impossible, that's your fear speaking, that's your limitation speaking, that's your your ignorance, not you're not intelligent. Ignorance means a lack of knowledge about something, right? So
Gnosis is the is the word for knowledge. So I don't have knowledge of that area. Ignorance, right? So I'm ignorant of how to fix cars. I'm not dumb. I'm a very smart person. I just don't know anything about how to fix cars. I'm ignorant about how large language models work for AI. Doesn't mean I'm stupid. It's just not something I know much about. If you say I can't sell what I do for $10,000, you're speaking out of ignorance. You don't know that.
I know what's possible. You don't know what's possible yet. So just stay open. Stay open. A better thing to say instead of that can't work on my niches. How could that work for me? It's a much better statement. It's a question. Turn the statement of limitation and scarcity and lack into a question of curiosity, openness, and abundance. And watch how your life changes like that. That's just good advice, by the way, in general. So you need a $10,000 offer. That's why I do an entire event on this called the 10K Offer Challenge. If you haven't come, just go.
So that you can I can help you craft your offer. Like you're gonna walk out of there by Friday knowing exactly what to sell and how to sell it at $10,000. So just come to the 10k offer challenge. I'll link to it below in the show notes. You don't want to sell something cheap because then you require require massive volume, which requires a big audience, which requires you having to do stuff and just like chase the algorithm and trends and go viral. You don't have time for that. That's not a path for part-time millionaire, that's a path for full-time millionaire.
Influencer and chasing the algorithm person, and that sounds miserable. So if you want to work full part-time as a millionaire, you to go high ticket. All right. Here's how this works. But how do people find you, Graham? How do you find people to sell to? How do you get customers? Blah, blah, blah. Well, the first distinction is you don't go find customers. You become fine to both to your customers. Now there are ways to go find customers, short, certainly, but the long-term plan.
Graham Cochrane (25:39.449)
To become a part-time millionaire. The only way that I'm able to generate over $3 million a year working five hours a week is I don't go chasing clients. I become findable to my clients. I attract them. So how do you do this? You build a platform. You build a platform. What does that mean? Something like this. I'm on YouTube right now. I'm on all the major podcasting apps. However, you're consuming this content.
A platform is a modern version of the original platform, which is a stage, right? Someone would be standing up on a platform to speak or sing or perform or act so that everybody could see and hear them. A platform elevates you so people notice you. You ever think about that? If you are not standing on a platform, you're in the crowd. Nobody can see you or notice you. You're literally head.
Head with everybody else. The moment you step up on a platform, you're head and shoulders above everybody else, and they can see you and notice you. And maybe not everybody sees you and notices you. But imagine for a second, use this visual. Imagine a very crowded street, massively crowded street, the big city. People just walking everywhere. It's pedestrian only, no cars, just thousands of people walking. There's thousands of people all around you, and you don't notice any of them because they all blend in. But now imagine there's 10 little platforms.
Kind of in your near vicinity, 10 of them. And there's a person standing on each one, kind of all around you. When you look around, now you notice 10 very specific people. Why do you notice them? Because they're standing on a platform. They are literally visually elevated above everybody else. Well, there's lots of people with platforms, Graham. Yeah, but at least those people get noticed. So you don't have to be the only person on a platform to get noticed. You just need to be on a platform to be noticed.
If you are saying, well, no one's gonna buy my thing and you aren't standing on a platform, what are you doing? Of course they don't notice you. You're hiding in the crowd. And why would you hide in the crowd? Because it's safer there. It's easier to be in the crowd. And I'm not judging you. I'm saying that from look, when I was, I had found success in my first business years ago, the recording revolution, I knew I wanted to create a new platform teaching business.
Graham Cochrane (28:05.45)
I I was so scared to do that. I was so scared to leave the the safety and the comfort and the the familiarity of the platform I'd already built with the recording revolution and create the Graham Cochrane brand and be this business coach that I knew the world needed, that I knew I could be at some level, but I was too scared and had a lot of doubt and insecurity and imposter syndrome. And so I was invisible for two years, even though I knew I should be the business coach until I finally created a platform, aka a new YouTube channel, and stood up on it.
And I changed my Instagram bio, my Facebook bio, and said, I'm a business coach. And all of a sudden, well, what happened? People reached out and said, you you're a business coach? Could I hire you? I made my first six-figure client just by changing my bio and stepping up on a virtual platform. How crazy is that? So you need to be building a platform. And you can pick any platform you like. It can be TikTok, it can be Substack, it can be YouTube, it can be whatever you want.
If you had to pick one, I would say pick YouTube. It's the biggest discoverability on planet Earth. There's a reason why I'm on it every single week. It's democratized for new channels. It favors new channels. I'm telling you, they don't care about how many subscribers you have. They just care about your content. So you could start today and find clients today. It is that powerful. So build a platform. At a high level, there's only two things you have to do on your platform. This is it. And we'll land the plane here.
Okay. There's a lot, there's a lot you can do to make YouTube work for you. There's so much we could get into. But let's just keep it so simple. At a high level, what are you doing on your platform? And whether it's YouTube or whatever else, two things. Demonstrate empathy and authority. Empathy and authority. Demonstrate empathy. What does that mean? I can empathize with you, everyone down here watching my video, you know, because I've been there.
I know what it's like to feel what you're feeling.
Graham Cochrane (30:08.006)
I know what it's like to be literally broke. In 2009, I lost two jobs in the span of 10 months after buying my first house, having our first baby, and moving a thousand miles away from home. I was 26 with a wife, a baby, a mortgage, no income, blew through my savings, scared out of my mind. So much so I had to apply for government assistance, the SNAP program, food stamps. They had to pay my groceries for 18 months.
I felt like a failure of a husband. I felt like a failure of a dad. I felt like a failure of a man. I felt like a failure of as a college grad. I have a college degree and I'm living on government handouts. What's wrong with me? So I know what it's like to be the opposite of a millionaire. I know what it's like to be broke. I know what it's like to be scared. I know what it's like. Just give you an example. That's real, by the way. But empathize with your people because empathy brings connection. Empathy brings trust.
Empathy gets them to say, okay, I'll listen to you. She's been where I've been. She's felt what I've felt, at least in some in part, right? But then you need to demonstrate authority. The authority piece is, hey, I've overcome something that you have yet to overcome. And so I have a bit of a right to speak about it from experience, not theory, from experience.
Like everything I teach you here on this show is not theory. This is what I literally do every day. I've been doing for 17 years. It's what I literally teach my clients to do every day. My clients are having six-figure days and two hundred and fifty thousand dollar months and cutting their work hours in half. Right, one of my clients, Rob, just said he crossed over his first $85,000 a month last month. All of last year, he only made $300,000. And I say only because he wanted to make a million. Well, now he's had his first $85,000 a month. Remember we did the math earlier?
If you make $83,000 a month every month, you're hitting millionaire status by the end of the year. He is well on his way to having a million dollar year. This is a this is not theory. I do this with my clients all the time. I do this for myself. So you have accomplished something that you have authority in, and you should stand in that authority, but not as a guru looking down on people like I'm the best, but as a person who led with empathy first, authority second. Does that make sense?
Graham Cochrane (32:26.582)
Another way to think about this is you have to be both ordinary and extraordinary at the same time on your YouTube channel or platform. Ordinary means I'm just like you. I've had that same problem. I've felt that same thing. But extraordinary, but I've solved a problem you have yet to solve.
Because if you're just ordinary, then people might like you and appreciate you, but they're not going to learn from you and they're certainly not going pay you a lot of money. why would I pay you? He's just like me. He's a mess, you know? But if you're ordinary and relatable, but you're extraordinary and that like you've actually solved the problem that this person's still wrestling with, like, look, there are problems I have that you probably no longer have. You could probably help me out. I'm I'm not this perfect person. But if you're watching or listening to this and you're not a millionaire yet,
And you're certainly not working part-time as a millionaire, it's probably because that's a problem you have yet to solve. But I've solved that problem long ago. And I help people solve that problem every single day. I can help you solve that. See, so there's some extraordinary thing about me to you. There's some authority there that I have for you, but I'm also ordinary. I'm just like you. I'm just a person. I'm just a dad and a husband and a brother and you know, a a a guy who's following Jesus as best as he can and makes mistakes and is learning and
Right, I'm just a guy. So there's empathy and authority. I'm ordinary and I'm extraordinary. Does that make sense?
So
Graham Cochrane (33:55.03)
There's a framework I have, and I don't have time to teach it here. It's called the Effortless Income Engine, and it's my business model. And I put it inside the book, The Effortless Business. Okay. If you haven't picked up the book, just pick it up. I'll link to it below. go to effortlessbusiness.com. Once you see how getting clear on the who you want to lead, and that you need a platform and that you need to sell your knowledge at scale.
This book especially will make it so clear for you the mechanics of how to run all that together, make it happen. But at its core, this is the way I've become a part-time millionaire. This is the way I help my clients become a part-time millionaire. We're not working harder or like, how can I raise my hourly rate? That's the last question I want to ask. I don't even know what my hourly rate is because I don't charge by the hour. I don't work that much. I don't want to get paid by the hour. I don't want someone to be able to buy me or buy my time. I don't sell time, I sell outcomes. I sell results.
And so should you. So do the math, decide on a price for an offer, see how many you have to sell every month to reach that millionaire status, and then decide, if you haven't already, to commit to building a platform where you can stand up so people can discover you and you can demonstrate empathy and authority, that you're both ordinary and extraordinary, and watch your ideal people flock to your little platform, listen to you, be served and transformed by you.
Begin to trust you. And then when you offer an opportunity for them to take another step to go deeper with you and work with you, watch people raise their hand and say, Yes, I want more of this. This is the path to becoming a part-time millionaire. And more and more people in the coming days, weeks, months, and years are going to figure this out and become part-time millionaires. There's been plenty of people becoming millionaires, but they're burning out.
And there's a new wave of people who are saying, you know what? I want to make the money, but have the time. I want to make the money, but have the lifestyle. And it's not all about making money, it's about doing it in the most efficient, most enjoyable, energy-producing way possible. And that's what I want to invite you to do. So whether your next step is to pick up the book, the effortless business, or to come to the challenge, the 10K offer challenge, or both, or come work with me. Just go to my website.
Graham Cochrane (36:17.208)
A couple opportunities to work me directly if you're already a high-level entrepreneur. It just depends on where you are. Take a step. If nothing else, start building your platform today and watch people start to discover you and you go on the journey of becoming a part-time millionaire yourself. I hope this blessed you today and helped you. As always, I appreciate your comments and feedback. It means a lot. Let me know that you're receiving this message and that it's helping you in some way, shape, or form. Have a great rest of your week, my friend. I'll see you on another episode real soon.
