Graham Cochrane (00:09.518)
If you're coach or a content creator or a consultant or an author speaker, you're doing something online, you've probably been told to start with low ticket offers. $97 courses, tiny memberships or $27 trip wires. But what if that strategy is the very thing keeping you stuck? In this episode, I'm going to show you why low ticket offers create more work, less profit and slower growth.
and what to do instead if you actually want freedom in scale. If you're ready to stop working twice as hard for half the income, this episode's for you.
Graham Cochrane (01:08.014)
Now, before we jump into disclaimers, well, one's a disclaimer, one's more of an announcement, and they're both related. Disclaimer number one, I have been in business for over 15 years, specifically as a coach, a content creator, a consultant in two different businesses. And I don't know how well you know me, but I've built a million dollar a year business teaching musicians how to record music, built a YouTube channel, 607,000 subscribers.
massive email list, 500,000 people on the email list. And again, we were doing 1.2 million a year at its peak. And then the last six or seven years, I've been coaching business owners like you to build their businesses, create more money, margin and meaning. And we've built that to a multi seven figure year business. And so I've been doing this stuff for 15 years. And my bread and butter historically has been low ticket courses, memberships.
the things I just mentioned at the top of this episode. So the disclaimer is you can make millions of dollars selling low ticket. How do I know? Because I've done it twice in two different niches. One to hobbyists who were broke and one to business owners, right? So I know it can be done. I've taught about how to do this at length. You can even read my first book, How to Get Paid for What You Know, which isn't about low ticket, but it's about the business model. And it's a great
Way to start. And I'm not saying that you should not have any low ticket offers. That's not what this episode's about. What I have been discovering though, and this is the long disclaimer, is that as I continue to coach people one-on-one, in group coaching, I interact with thousands of you here online, so many of you and so many of my clients are stuck because they're selling these low ticket offers. And it's forced me to ask myself, is there a better way?
what has made me successful and where have I gotten stuck with low ticket and what's getting my clients stuck with low ticket because I always want to find the best way to get the result which is more money, more margin, more meaning. So what is the best way? That's what we're to be talking about today. So take it from someone who's done it, who's won the low ticket game, who no longer really wants to even play the low ticket game as you'll find out in a minute. Second announcement before we jump into the content is
Graham Cochrane (03:36.065)
As we're diving into this, if this is resonating with you, if you're like, yeah, I'm stuck and I'm plateauing or I can't even get this thing rocking and rolling. What else is there? Well, the answer to low ticket hell is high ticket heaven, as I might call it. And what I want to offer you is an opportunity to help you build your premium offer. I have a brand new challenge called the 10K Offer Challenge. This is all new material. This is something I've been
cooking up for you for the better part of the last two months. And I want to invite you to it. It is a five day experience. It's not free, because I don't want tire kickers. I want you to come and do the work, right? People who pay, pay attention, as you're going to find out in this episode. And I want you to pay something to come spend five days with me. And what we'll do is I'm going to show you how to build your $10,000 offer. Maybe you don't want a $10,000 offer. Maybe you want a $5,000 offer. Maybe you want a $20,000 offer.
I've sold $10,000 offers, $20,000 offers, $50,000 offers. I just sold a $100,000 offer the other day. It doesn't matter the price, but you need a high ticket offer that works. So come to this challenge. You're going to learn not only what makes high ticket work, but we're going to build your $10,000 offer on the challenge. You're going to know what to put in it. You're going to know what the price of that and not only how to build it, you're going to know how to sell it without sales calls, without a sales team, without complicated funnels.
without having to run a bunch of ads. I'm gonna give you a better way to not only create your offer, but make it so that people are begging you to sell it to them. And then we're gonna install it in your business on the last day. If you're at all interested in taking your business to the next level and doing it in the most effortless way possible, then you need to come to the 10K Offer Challenge. Doors are open right now. It's happening very, very soon. So click the link.
in the description or go to 10koffertchallenge.com. That's one zero, okay? 10koffertchallenge.com and sign up for your ticket there. All the details are there when it's happening and what we're gonna cover each day. But I promise you, I've been working hard on this for you because it's been born out of my clients and figuring out what's working for them, what's not working for them and everything I've been telling them to do the last couple years. I've been fine tuning new frameworks, new concepts, I've been applying it in my business.
Graham Cochrane (05:59.917)
I've got it here for you. It's in the 10K Offer Challenge. So I wanted to invite you to that before we jump into this episode. In case you don't have time for the whole episode, click the link below, come check it out. Even if you haven't started your business, you're gonna start it the right way at the 10K Offer Challenge. Okay, end of disclaimer, end of announcement. Let's talk about the illusion of low ticket leverage. What most creators believe, in my opinion, and I've been one for over 15 years, is that low prices equals more buyers.
If you charge less, you'll get more people to buy, which means faster growth. The problem with this is this is like trying to be Walmart, right? If you're in the US, which is where everything is cheap, right? Because you look at a brand like that and say, well, they're making billions of dollars and everybody shops at Walmart. Yeah, there's only one Walmart. But here's what you actually get when you build your business around low ticket as the core. You get tiny margins.
Right? You get endless customer support. Why do you get endless customer support, by the way? This is fascinating to me. I had discovered that the people who pay the least demand the most. The people who buy your $27 thing, your $97 thing, your $500 thing, which I would still consider low ticket, anything sub $3,000 is generally considered low ticket. But anyone that buys those courses or those little offers from you, historically, this is not everybody,
But where I've gotten the most customer support issues, the most complaints, the most, don't like this, or this is the one I thought I was gonna be, or blah, blah, blah, blah, that thankfully I don't have to deal with anymore because I have an assistant that does that for me. I outsourced that 13 years ago when I realized after a couple of years, this is crazy. It all comes from the low ticket buyers. I haven't had a single customer support issue from any of my $54,000 clients, $100,000 clients, $20,000 clients, $10,000 clients, $5,000 clients.
Not a single one!
Graham Cochrane (07:59.267)
crazy. So you get endless customer support with these low ticket offers. You have constant launch cycles where, and this is what I found, this is what's been crazy and this has been even fresher for me on pushing why low ticket is just the worst, is it takes so much begging and so much effort to launch, to get people to buy your low ticket thing. You go low ticket,
because you think it's gonna be easier to sell. it's only 30 bucks. Of course they're gonna buy. No, it doesn't work that way. I have to work so much harder. You know, I launched my second book, came out last year, Rebel. We hit the USA Today bestseller list, which is one of my goals, right? You have to sell a certain number of units. You have to sell thousands of copies of a book in one week or get your pre-orders at least so they all count week one, right? That's the game. You gotta sell thousands of a copy of a book.
in this fixed period of time to even have a shot at these lists. And that was one of my personal goals, right? And I thought, okay, I've been selling stuff online for 15 years. This is gonna be the most affordable thing I've ever sold. This is gonna be easy to sell a $25 book. For five months, I was on this launch campaign that I worked with Brand Builders Group who are the best at what they do. They help...
and my let Lewis Howes and Amy Porterfield and all these people launched their books. We had great, great plan. It worked, but it was five months of practically begging people to buy a $25 book that can change their life. And they were like, yeah, maybe. I was exhausted. Like I had to take like almost a two month nap after that book came out and we hit the list, but it wasn't like I sold a hundred thousand copies.
And yet the easiest thing I've ever sold was a hundred thousand dollar offer I just sold a few weeks ago. A guy basically begged me to work with me and was like, what does this look like? How much does it cost? I pitched him something custom. I was like, what you need? A hundred grand. He's like, can you send the contract over? I was like, wow, I'm begging people to spend 25 bucks and now you're begging me to spend a hundred grand with me.
Graham Cochrane (10:21.71)
And this is every time I've sold high ticket, all my private clients, my group coaching programs, my high ticket programs, they're so much easier to sell. And so I don't have to have all these launches. I don't have to work that hard to sell the expensive stuff you think could be the other way around, but it's not. So the problem with low ticket is it's these constant exhausting launch cycles. And then this is one I hate, when you're doing launches all the time, you're burning out your audience. So you get audience burnout. And then they don't want to buy anything from you because you're constantly...
constantly selling your course, which is, there's nothing wrong with selling your course, but those types of people complain. It becomes the hamster wheel effect, right? You're always in promo mode. You're always launching and announcing it and pitching, but you always feel behind because you literally need an endless supply of leads. literally need thousands of people a month to find out about you, join your list.
Go through your funnel, buy your $97 thing for you to reach your income goals. And let's talk about this. This is like the real cost of low ticket. Let's do some of the math. If you have 100 buyers a month of your $97 thing, well then you make $9,700 a month, which is a great business to be in. If you're making 10K a month, making 120K a year, you can live a great life. I know, because I've lived that life. Okay? But you need 100 buyers to live that life. If you had a $10,000 offer, which...
I will show you how to build your very own in five days. If you come to the 10K Offer Challenge, you only need 10 customers, right? And not only that, 10 customers gets you $100,000 a month. So think about this. You could try to fight for 90, you could try to fight for 100 customers at 97 bucks and you make $9,700. Or you could just find 10 good customers that will pay you $10,000 each and make a hundred grand a month.
Oh, Graham, I'm not gonna find 10. Okay, then you find one. You find one person a month to buy your $10,000 offer. And now you make the same amount of money, technically $300 more than getting 100 people to say yes to your $97 offer. And I guarantee you, you're not gonna have to launch to get that one $10,000 client.
Graham Cochrane (12:40.81)
math just doesn't add up for low ticket. Especially in this day and age. It was arguably easier to sell low ticket courses in mass quantities 15 years ago when I got started for two reasons. One, less competition, but I don't think that's really an issue. I don't really believe in competition. If you have really good value and you solve a real problem, there's billions of people on the planet. You'll make plenty of money.
It's really the era we're living in post-COVID. Courses and low ticket offers and memberships have always been a viable method as long as you have plenty of leads. And then there was tons of leads in 2020 and 2021 when everybody was stuck at home and they had to go online and so many people discovered online education that didn't know about it before. And so you got so many more people who started a business in 2020, 2021, who like, this is easy. It was easy for everybody to make money in 2020, 2021.
And then in 2022 and 23 and 24 and beyond, people are saying, I'm not finding as many people joining my list, I'm not finding as many people buying my thing, partly because people are tired of being sold low ticket offers. It's not that low ticket offers don't work. It's not that people couldn't get results with your low ticket course or membership, not at all. I believe you're making great offers that have great products in them that can get great results.
It's just that the world we're living in, they're saturated. And so it's not impossible to sell them. It's still a huge part of your portfolio as it were. But it can't be the way you focus on growing your business. The unseen toll of low ticket is you need more content. Like more than is reasonable. You need more funnels. You need more complexity. I don't know about you. I love content, but I don't want to make more content than I'm making.
I don't know about you, I like a good funnel. I've been building funnels for years. I teach funnels, but I don't want more funnels, more segmentation. I don't want more complexity in my life, because complexity robs freedom and I build my business for freedom. So I build it around simplicity. I don't optimize for money, optimize for freedom. And money is the second benefit, but like complexity is not going to give me more money or freedom. So you become a volume manager instead of a business owner. And then here's one of the unseen
Graham Cochrane (15:04.398)
tolls of low ticket and trying to have a ton of customers is it's harder to over deliver. It's harder to get transformational results for your clients. Because you really don't have time to really be involved in their success, which is part of the beauty of an asynchronous course is it's evergreen and it's scalable and you don't have to be fully involved. But you have to be in launch mode and you have to be in customer acquisition mode and so you become more more removed from your customer's success.
I know this because it happened twice for me. In the beginning of the recording revolution, I was responding to every email, every YouTube comment, every comment instead of a course, every issue. I was so close to my customers and that worked until I had 1,000, until I had 10,000 customers, until I had 20,000 customers. I just couldn't be that high touch with them. And then I guess I brought on a customer service person to help with some of that. But their job isn't really to...
check in with all 20,000 of my paying customers. Their job is to take care of problems and react when people have issues. They can't proactively talk to 20,000 people every week. And so you become removed. And I remember finding myself at one point with the recording revolution being like, I don't really even know if my customers are getting the results that I hope they're getting. I don't really know what's happening anymore. And then I built this business and in the early stages, I was super in touch with every single client, every single customer.
until it grew, right? And I have thousands and thousands of customers in this brand and more people. You get removed. It's just part of what happens. It's neither good nor bad, but it can be a negative for you and your business and for your customers. So what is the alternative? Instead of trying to help everyone with cheap offers,
help fewer people at a deeper level and charge a premium for it.
Graham Cochrane (17:04.814)
premium pricing, and I would define that as anything over $3,000 for your offer.
Premium pricing is so magical, but here's one of the things that I don't think people understand about why you should go high ticket. It forces clarity. Let's talk about this. If you sell a $97 course, if you sell a $500 course, you know it's filled with good information, you know it's organized well, you know it's gonna help people, but you film it, you build it, you sell it, you market it, and there you go. When you're selling a $10,000,
coaching program or a $10,000 group or a $10,000 VIP day or a $10,000 implementation workshop, whatever you're selling. If it's $10,000, and I'm just using that number because it's like a gold standard for like a high ticket offer, whatever your number is. But if you're selling a $10,000 offer, you better be clear about some things. You better be clear about the outcome that people get from that offer. Because people don't buy offers, they buy outcomes.
People don't buy products, they buy outcomes. People don't buy you and your expertise, they buy outcomes. People don't buy 37 modules of a course, they buy outcomes. People don't buy coaching calls, they buy outcomes. People don't buy your community, they buy outcomes. People don't buy books, they buy outcomes. You track them with me? That's all people want. Isn't that all you want? You want an outcome?
Do you know why clients hire me or consider working with me? Maybe they like me, hopefully they trust me, that's the only reason why you can get to that point if somebody trusts you. But they're not buying me.
Graham Cochrane (18:53.966)
They're not even buying my time. They're not even buying your time if you do one-on-one coaching. No, people want to work with me because I can help them 2X their business. I can help them add $100,000 a year to their business, a million dollars a year to their business, depending on where they are in their business and how much work they're willing to do. They're buying an outcome. So for the recording revolution in the early days, my first business, they weren't buying my courses or buying my community. They were buying better sounding recordings, which they weren't even buying that. They were buying...
confidence, they were buying pride in their work, they were buying getting the next gig, they were buying being able to show off and tell people, look, I made this professional sounding recording, they were buying legitimacy. Does this make sense? So what I love about when you say, I'm gonna charge $10,000 for this offer, it immediately forces you to get super clear on well, what kind of outcome could I promise for $10,000? So it forces clarity on the outcome, it forces clarity on
who it's for. You know what's fascinating? When you're selling a $97 course, a $497 course, a $997 course, you're probably like, yeah, it's for anyone who kind of wants this.
which makes your marketing really weak.
because it's kind of global and it's like for everyone. When you're creating a high ticket premium value offer, a $10,000 offer, it forces you to get really clear on who would buy this. Because the question isn't will anyone buy it? Oh, people will buy it. The question is who will buy it? Because not everyone will buy it. Right, so for example, I've shared this story before and I'll share it here again. When I was working for Rosetta Stone, they used to make language learning software. I don't even know if they still exist. Duolingo is kind of, all these other apps have kind of taken that.
Graham Cochrane (20:38.094)
that mantle, but I was an audio engineer for Rosetta Stone, foreign language learning software years ago, one of my first jobs out of college, and I was recording the voiceover talent that would come in the studio to record the French product or the Spanish product, right? There'd be like a guy and a girl, there'd be like two guys and two girls that would do all the words like un gato, un perro, and they'd have these great voices and you'd record all these words and phrases and stuff and it would go in the software.
So I would spend days and weeks with these people as they recorded everything for that language and then they would fly home. And one day I was recording the Greek product. So it was two weeks where there was two guys and two girls that had flown in to do the voiceover for all the Greek stuff and the Greek product. And I was talking with one of the male Greek voiceover talents. His name is Stylianos. He was from Miami, originally from Greece, but his beautiful deep booming voice and he did a lot of voiceover work and narration and stuff.
So he's been in a lot of studios and he was asking, hey, why do you guys use PCs in your recording studio? Because where we were, was all Windows machines. He's like, why don't you use Macs? Because it's kind of rare. Most recording studios, in case you don't know, they're using Apple products. And I said, yeah, I I use a Mac at home, but here at the office in the studio, they all have PCs. This whole company runs on PCs, so it is what it is. So then we started being...
Mac snobs and Apple snobs and we were talking about Macs he's like, what kind of Mac do you have? said, I have like an iBook. This is before the Macbook, but I was just telling him what version of the Mac I had as a broke 23 year old. And so I asked him, what kind of Mac do you have? And he said the funniest thing to me that I didn't understand then, but I lean on now. He said, it's simple. I just buy the most expensive one that they have. I said, come again.
He said, yeah, just, whatever the most expensive Mac is at the time, that's what I get. And I said, wait, wait, wait, Stylianos, are you saying, you walk into the Apple store and you say, show me your most expensive computer, and you buy that? And he said, yes. I went home that night, I got on Apple store on their website and I looked up like an iMac, and the base model was $1,000, it was like $9.99.
Graham Cochrane (23:00.824)
And then I was like, what's the most expensive version of just the iMac? Not even the most expensive Mac, but just, I was just curious about the iMac. Like how far can you take the iMac? Because you you can upgrade it, customize. And I was like, well, let's get the one with the bigger screen. Let's get the one with the bigger hard drive, more RAM, faster quad core CPU. I just, added everything you could get and bake into this thing. Whatever drop down menu, the most expensive like option, right?
I got to the end of the checkout, you know what you can do with that $1,000 iMac? The most expensive version of that computer is a $5,000 iMac. Same computer, not even the Mac Pro, which is their real most expensive one. But you could spend $1,000 on the iMac or $5,000, five times the price. And people exist like Steliano's who are gonna go in and say, yeah, give me the $5,000 one. And that, I wasn't an entrepreneur at the time, but that story like...
blew me away because it just expanded my view of people because here's what we do, we assume everyone's like us and bro, here we go, this is for somebody. If you've never bought a high ticket offer, how could you sell a high ticket offer?
You probably won't. Because you're not even a high ticket buyer.
Does make sense? You are projecting on your potential customers your comfort level of what you've bought, not their comfort level of what they're willing to buy. Right, like if Stylianos came to me and I sold Max, I would be trying to sell him, Graham back then, Graham 20 years ago, I'd be trying to sell him a $1,000 iMac.
Graham Cochrane (24:43.118)
when he would want to be buying a $5,000 iMac, but I would never push that on him because, oh no, no, you don't need a $5,000 iMac, you just need this $1,000 one, when he really wants the $5,000 one because he wants the best that he can get. And the reason I would be pushing the $1,000 one on him is because my comfort level back then, I never bought anything that expensive, I'd always look for the best deal. Oh, this is why one of the best things you can do to not only increase your confidence, but...
Reorient your brain around what a high ticket buyer is looking for and how to sell to a high ticket buyer and attract a high ticket buyer is to become a high ticket buyer yourself. Buy something high ticket.
Graham Cochrane (25:24.849)
Do you know how much money I've spent on lots of things that are expensive? But let's just say coaching programs. You know, I started with a $200 course and then I remember it was crazy for me to buy a $2,000 course. bought Ramit Sethi had a course years ago for $2,000 and I was like, I don't know if I could spend that. I'm gonna go with a payment plan and.
and I gave them the first couple hundred bucks and then I implemented one idea from that course within 30 days and I made an extra $15,000 in my business. was like, oh, now I suddenly understand this $2,000 course is a steal and that unlocked something for me. And then I remember spending $6,000 to work with a coach one time and then $20,000 to work with a coach and then $50,000 to be in a mastermind. I just spent $375,000 on my current coach.
I spent, did you hear it? I spent $375,000 to work with this guy. And that's not crazy to me because I know I'm going to make millions of dollars off of what I'm learning from him. But I didn't come out the womb, a $370,000 coaching program buyer. I had to become that. But do know how much more confidence that gives me to sell somebody $100,000, to sell somebody my $250,000 VIP day?
so much more confident, because I get it. I totally get it. And so what I love about just even the exercise of crafting a premium offer, a $10,000 offer, is it forces you to get clarity on not only the outcome that you're gonna give somebody with that offer, because you better be clear on that, because that's what they're buying, but the clarity on who it's for.
and you start to see there's high ticket buyers everywhere, but if you're not offering them something, a high ticket, they won't buy it from you. The reason you haven't sold a $10,000 offer is because you don't have one. It's like as simple as that. And you won't have one until you believe that you could create one and sell one, which I hope you do on the 10K Offer Challenge. But friend, you also probably want to become a high ticket buyer. You probably want to start to like learn that if you value other people,
Graham Cochrane (27:41.091)
that so much that you were willing to invest in yourself by investing in their program or their mastermind or whatever it is. It's gonna make it so much easier for you to show the value that you have so that other people can invest in themselves by buying your coaching program. The two are very highly correlated. So premium pricing forces the clarity on those two things. And the third one that I love, and I'm gonna show you how to do this inside the challenge, is what system you're gonna walk them through. Because at end of the day, especially as a coach or a consultant or a...
a speaker, author, that kind of thing. Really, one of the secrets of premium value offers isn't just selling your time, it's really selling your system. And I'll teach you how to do this, but I'm not saying you gotta do a ton of one-on-one coaching. mean, you can, and I do one-on-one, I just keep raising my price. Now, one-on-one coaching with me is $250,000 for the VIP day. But it's really about the system, and even for my one-on-one clients, I'm building out a whole new system, like here's my method to get you the results.
So you're not just buying me, you're buying my method and my system and you need to have that as well. And having that kind of offer price point really brings the clarity of like, well, okay, if I were gonna give them this result and give this kind of person this result or outcome, what's the best system to get that result for them? You end up creating a better offer because of the price point. This is what I love about this. And as I mentioned earlier, when you get high ticket buyers, high ticket clients, get high ticket customers, they're way less needy.
The I have clients that are wrapping up a year long private coaching with me. They've spent tens of thousands of dollars with me. They never bother me. They actually feel bad if they message me. I was in Europe for three weeks and one of my private clients messaged me after a couple of weeks of not messaging me. He's like, Hey, I feel so bad. I know you're probably in Italy somewhere. I literally was. I was sipping Rose in Lake Como overlooking the lake of this is just beautiful.
and he got a message and I loved hearing from him because he's a great guy, but I love that he's like, hey man, not trying to bother you. I love that that's like the first thing they say in a twisted kind of way because you attract people like that who don't want to take advantage of you, who know that they respect you because you charge so much. How is that for a hidden benefit?
Graham Cochrane (30:02.678)
When you charge 97 bucks or whatever for low ticket, people, they're like, hey, I bought this thing from you, I expect something from you. And you charge 9,700 for your program? Like, hey, am I allowed to email you? Is that okay? It's respect. Because you respect yourself enough to charge what you're worth, they respect you too. And you attract people like that. I love that. And finally, when you go high ticket, you stop chasing people and you start choosing.
who you wanna work with. You move from chasing to choosing. It's as simple as that. Which would you rather do? Would you rather chase people around? Please buy my thing, please buy my thing. Dude, I hate chasing. I've done two big book launches, hated it. Proud of them, believe in the message, wanna get it out there, but I gotta find a better way, because I feel like I'm chasing people. Please buy my book. It's gonna change your life.
I would rather choose people to work with that are ready for me and are ready to take themselves seriously. And let's get some stuff done together, make some magic happen. Is this making sense? Let's talk about your next step. If you're resonating with this, like if what I'm saying is if it's not resonating with you, then just it's okay. Maybe this isn't the moment for you. But if this is resonating with you, it's probably a sign that it's time to reimagine your business.
around value and focus, not volume, right? So the low ticket game is one of volume. It's the only way it works. This is why you see so many questions and so much content around how to get more leads, how to go viral on Instagram, how to get your ads to perform at lower cost. Why is that kind of conversation so prevalent? Because
Underneath it is the assumption. I need a ton of leads I need a ton of eyeballs and don't mishear me getting in front of more people is great
Graham Cochrane (32:11.182)
But if your business needs you to get in front of a ton of people for you to reach your income levels, it's a little broken.
If you're relying on low ticket to get you to your income dreams, whatever that is, you're putting way too much pressure on those low ticket offers. Low ticket offers have their place, but they shouldn't be the focal point of your business. It's probably time for you to focus on premium, high ticket offers. And so what I've been doing over the last couple of years is helping my clients move up the value ladder, help my clients move from selling these low ticket courses
to $10,000 offers. I have one of my clients, Joe, he's been selling $300 courses forever. He's really good at it, made a great living, but he's plateaued. So we created a $6,000 offer for him. He started to sell a handful of those. Now we created a $15,000 offer for him and he's starting to sell those. He's gotten the bug so much that he actually has created a
$100,000 a year, multi-year offer for a specific company that he's gonna pitch it to. That's how confident he's become. A year ago, he was almost fighting me like, can't charge $6,000. Now he's pitching a virtually a million dollar all-in offer for a top brand in the world for a unique partnership that I think he's uniquely positioned to do. And it makes so much sense. And whether he gets everything he's asking for, I'm sure he's gonna do a multi six figure deal with this company just because he's.
He came up with the offer and he has the confidence to do it. One of my clients, Ming, was he has a group coaching program and it was just under $1,000. And he was trying to sell a low ticket. When he worked with me, he wanted to sell a low ticket front end. Like I wanna have a low ticket membership or a low ticket course for people that aren't ready for the group thing. And he was trying to build this thing out and trying to sell more of it. And after a few months, I'm like Ming,
Graham Cochrane (34:18.414)
Why don't you just double your group coaching price and go from 1K to 2K? Or higher? Why are we trying to sell this low ticket thing? And he took me up on it. He doubled his prices immediately. And he's actually selling more at the higher price than he was before. And he's getting way more profit in his business so that he can hire more coaches for what he's doing. It was so hard for him to sell this $97 thing, but he really wanted to? Because he comes from this online marketing world. We've been sold, you gotta sell low ticket, low ticket.
but he made more money just by doubling his prices for his higher premium value offer. I've been teaching clients to do this, I've been doing it for myself, if you've been paying attention, I've increased all my prices over the last couple years. And so what I've packaged together is a five day experience, a live challenge. This is not a glorified webinar, this is not a info dump, like you will do work. It'll be an hour a day, you'll have homework every day, you're going to...
uncover the science of scaling, you are going to know how to craft irresistible offers that people are like begging you to sell them. You're gonna be able to create and package your own $10,000 offer or $20,000 offer or $5,000 offer, whatever you wanna do. You're gonna know how to sell it without sales calls, without launching. I'm gonna show you a much simpler way to do it and then we're gonna install it into your business all over five days. It's live, it's with me. I want you to be there. Tickets are literally limited.
Get your tickets below at the 10K Offer Challenge. You can literally go to 10kaofferchallenge.com or click the link below as well. And the show notes in the description of this video. Come, let's do this together. Let me help you. Because I think if I could give you one thing, it would be to help you build your premium offer. You're gonna be able to scale more effortlessly. You're gonna attract better clients. You're gonna have more fun. It's gonna take all this pressure off needing a bajillion leads. It literally could be the most game changing thing for you and your business. So come to that.
If you've already got a ticket, let me know in a comment below that you're coming to the 10K Offer Challenge. All the details are below. I can't wait to see you there, my friend, and I hope this blessed you, hope this helped you. Have an amazing week. Hopefully I'll see you on the challenge soon.
