Graham Cochrane (00:19.266)
You've probably heard it a hundred times, charge what you're worth. My friend, that advice is keeping you stuck because your worth isn't up for sale, but your offer is. And pricing isn't about what you've earned, it's about what you decide. So what if you stopped inching your way up from a thousand dollars to two thousand dollars to three thousand dollars? What if you just charged what you want today?
So in this episode, I'm gonna show you why pricing boldly is actually the smarter path to growth and how to break out of the undercharging trap once and for all.
Graham Cochrane (01:13.838)
If you're just starting out in business, this is gonna help you. We're gonna talk about how to set your prices the right way from the beginning. If you've been in business for years and you're not hitting your income goals, can I just say that probably the number one reason why is not that you don't have enough leads, it's not that you're not good enough, it's not that you don't have great testimonials or better sales company, it's that you're undercharging. Like you're just undercharging. And we're gonna get into why.
that matters a bit, just so you know, like punchline, if you charge more, you make more. I know it sounds crazy. But also if you charge more, you signal to the industry that you're a higher quality service provider. You're a higher quality product provider. You're a higher quality brand. And we've talked about this a lot on the show and on this channel, but you're undercharging and your low prices are repelling people. So we won't have time to get into that, but we're gonna talk about
the decision because I know so many of you are thinking about raising your rates. But what I want to encourage you to do is just to charge what you want, not what you think you should charge. And not only that are we going to talk about that today in this episode, I want to help you beyond this episode. I want you to come to my five day challenge, the 10K offer challenge, where I'm going to actually teach you how to design, build and install and sell a $10,000 offer. Even if you've never launched your business before. I that sounds crazy.
I'm gonna teach you how to do it. And in five days, we're gonna do this live, and in five days, you're gonna have your $10,000 offer built. And you're gonna know how to sell it without having to jump on sales calls or beg people. It will actually be the opposite. I'm gonna teach you what I call effortless enrollment, where people are gonna wanna enroll into your programs. They're gonna be begging you to pay you $10,000 or $20,000 or $5,000, whatever you choose. But if you've ever wanted to know how to price, how to build something that you can feel proud of,
at a premium and sell it, know how to sell it, have the confidence and have the skill set and the psychology to sell it. I'm gonna cover all of that in my five day $10,000 offer challenge. So it's simple, just click the link in the description below or go to 10kofferchallenge.com. There's still time to grab your ticket to the event. It is a live experience. So you'll see all the dates and times and all that kind of stuff on the page. So I want you to come, I want you to hang out with me. We'll do work, it is a challenge. So you're gonna have homework. You're gonna actually build this thing.
Graham Cochrane (03:37.07)
because I really want to help you win in your business. So come to the 10K Offer Challenge. Let's jump into today's episode because there's a few things we need to unpack. And I was thinking about this because my mind was just like broken in a good way. It's like bent out of shape. Yesterday, I spent five hours with Dr. Benjamin Hardy and Myron Golden. Myron's one of my mentors right now, working with him and love everything he teaches and everything he does.
But Benjamin Hardy is also one of my favorite authors. I've reviewed two of his books, The Gap and the Gain, and 10X is easier than 2X. He co-authored both of those with Dan Sullivan. And Ben's actually, he was supposed to come on my podcast. He actually, his team canceled on me. Turns out he canceled 50 podcasts because he's taken a different strategy to growing his business and getting his new book out. His new book's called The Science of Scaling. It drops the end of July. I got an advanced copy of it. But he was at this,
event here in Tampa and he was like, bro, I'm so sorry we canceled on you. And I was like, it's okay, man. He actually like asked if he could come back on the show. He's like, actually listened to your podcast. I was like, bro, you listen. He's like, bro, I listened to your podcast. I want to come on your show. So we're going to get Benjamin Hardy on the show, which will be wild because I've loved a lot of his books. But he and Myron were just going at it for like five hours. And I'm just filling pages of notes, right? You've got to be in the room, right? If there's a room you can get in.
where there's someone doing big things that just expands your thinking and expands what you think is possible, get in that room. you know, seriously, the 10K Offer Challenge, it's a virtual room, but I'll be in it. It'll be live. You can come and be in the room with me and tons of other people that are building their businesses, building their $10,000 offers, a lot of them for the very first time. Be in those environments. It'll expand your thinking, because if you don't expand your thinking, you're not going to expand your income.
If you keep thinking what you're thinking, you're gonna keep getting what you're getting, you're gonna keep doing what you're doing, nothing's gonna change for you. So be in the room, I'm in the room, I'm taking tons of notes. But one of the things that Dr. Benjamin Hardy was focusing on, because obviously he wrote 10X is easier than 2X, which if you haven't read that book, you should, because that title just sounds crazy. And we'll get into that. And then the science of scaling, which is the more practical application of that concept basically, and it's his new company scaling.com, is that there is a lie
Graham Cochrane (06:02.586)
Linear growth and this is something that I totally believed and no one taught me this lie I think it's just intuitive. Here's the lie We're taught or we intuitively think that success comes step by step dollar by dollar So we think there's this gradual, you know ramp to More income and and we think slower is better. We think it's more humble. Maybe we think gradual is safer
But I think there's a deeper thing. I think there's this this insecurity that well I'm not I'm not worthy enough to charge that or make that much money But I could see myself getting there in 10 years or 20 years or five years and so we make these sort of arbitrary timelines and timeframes on our arbitrary goals and we don't dream big enough and we don't dream fast enough we dream kind of small and kind of slow and far in the future and so
The reality, and this is what Myron and Ben were going at, and I was just like, so many dots were clicking for me yesterday, that the slower safe route actually will prohibit you from getting to your goals because it limits your thinking and it forces you to optimize for the wrong things. If you give yourself 10 years, let's just get practical. Let's say you're charging $1,000 a month for
one-on-one coaching. You're a health coach, you're a parenting coach, you're a sleep coach, you're business coach. I used to charge $1,000 a month for a one-on-one coaching. Can you believe that? It's crazy. Now I charge $250,000 for a day, for a VIP day. And I'll share a bit of my journey here too. But imagine you're charging $1,000 a month for coaching.
The typical thing you're gonna wanna do is, yeah, I don't wanna stay there, so maybe in a year I'll go to $1,500 a month, and then I'll go to $2,000 a month. I might even double it to $4,000 a month after a few years, once I get more experience, I get more testimonials, but whatever the timeframe is, the jumps are very small little steps, and that's the way our brain thinks. So that's linear growth.
Graham Cochrane (08:22.958)
The way Ben Hardy talked about is that the linear path, it's laborious, meaning it takes a lot of labor, it takes a lot of work, because you're on the path for longer. But what if you just went from $1,000 a month, like if your ultimate goal would be, I would love to be charging $10,000, I can't even imagine charging $10,000 a month for coaching.
What if you just decided that you're a $10,000 coach instead of a $1,000 coach? Like what is the difference? Do you actually know what the difference is? Your answer will be very telling. To not how quality of a person or business owner you are, but to the level of your thinking. If you believe that to become a $10,000 coach you need certifications or you need a degree or you need a certain number of clients or you need a certain type of client,
to vouch for you or you need the signing off from someone else that's big in the industry or a team or a better website or I don't know what it is but there's something that you, there's something that you have decided either consciously or subconsciously that is the gatekeeper from you charging what you want. And you obey that gatekeeper. Yeah, you say, I can't go in that room. The room that you wanna go into is the room of charging what you're worth. Excuse me, charging what you want.
I believe what you're truly worth. I had to put worth in quotations because that's the phrase people say, charge what you're worth. What does that even mean? But there's this gatekeeper that's prohibiting you from going into the room where are you charging what you want? So let's say you want to be a $10,000 coach. You've got a gatekeeper somewhere. But can I tell you something, friend? You put that gatekeeper there. There is no pricing police that exists that will come and say, you can't charge that. Now there's trolls on the internet that'll tell you that.
They don't know what they're talking about. Because they don't understand how pricing works. They don't understand how sales works. But you picked a gatekeeper. I gotta be 40 years old. I gotta be in the business for 10 years. I gotta have this number of clients. Whatever it is, you picked it. And you are not allowing yourself permission to step to that next level. But that's self-imposed limitations. Do you hear what I'm saying? Is this ringing true? I don't know what it is for you. I don't know what that limitation is, but you've chosen it.
Graham Cochrane (10:45.418)
you're then just gonna stay with linear progressive growth, is slow. But not only is it slow, it's suboptimal and it actually will do the opposite. It'll force you to optimize for the wrong things, the lesser path, the distractions. You'll spend money and time tweaking your website. You'll go to the wrong events. You'll work with the wrong coaches yourself. You'll attract the wrong clients. you will actually, because you're on the linear slow path,
Optimized for things that will actually prohibit you from ever becoming the $10,000 coach or the million dollar coach or whatever the number is for you This is what's crazy. So going back to Dan Sullivan and Ben Hardy's 10 X is easier than 2x The premise of that book right and I've reviewed it on this channel the premise of that book is that 2x? Thinking is about working harder. Okay, if I were gonna 2x my business what well would just do more of what I'm doing but just
harder or maybe faster or I'd work a little bit longer because you can almost see what it would take to 2x. It probably seems impossible to you to 10x. That's a good thing because your current system and model won't get you to 10x. That's kind of the point.
So if you imagine a 10X future and you imagine that, let's say in two to three years, you probably have to throw out your whole everything. Like it changes the conversation and now you have to ask yourself better questions because now you have to optimize for different things. You might need different clients. Maybe to go from a thousand dollar a month coach to a $10,000 month coach, you just have to start finding.
$10,000 a month clients instead of $1,000 a month clients. They exist, by the way. But you're not looking for them because you're not signaling to them that you're a $10,000 coach. I know it sounds painfully obvious and stupidly simple, but because you're not saying to the market that you're $10,000 coach, you're not attracting $10,000 clients, but they exist. You could become a $10,000 coach if you just started serving different people.
Graham Cochrane (13:01.294)
10x thinking might make you have to come up with a different delivery model or a different sales mechanism or different different offer structure.
You might not be able to do it as a one-on-one coach. You might have to go to group coaching. Did you think about that? That's an option? You might not be able to do it with coaching. You might have to do it with a product or a software or a team. I don't know, but there are ways to get to your level, but you might have to change some of the systems of the model. 100 % to get to 10x, you're gonna have to have a 10x mindset, a totally different mindset. You're gonna have to view yourself totally differently.
And this is some of the magic, there is that classic book, The Magic of Thinking Big. Some of the magic that comes when you have, you start to try to even imagine, what would it take to 10X my business or charge what I really want to charge? What would have to happen? Well, we talked about it last week that having a premium price forces you to get clear on what kind of result could I offer my students or clients and what would be the best method to get there? And it just forces you to become a better business person.
because you're dreaming about bigger, better things. Low prices, linear, slow growth, charging what you think you're worth or what you're supposed to or what other people in your industry charge, all of that makes you mediocre. Charging what you want makes you better because you have to be better. Because you could charge a lot, but who's gonna buy it from you? Or if they do buy it from you because you're really good at sales, who's gonna love it if it's not great? Do you see what saying? You're not pulling the wool over anybody's eyes. It is a forcing function.
Thinking bigger, having a bigger identity, having a bigger vision for your future forces you to become more, to think more, to serve more, to think more clearly and to optimize for the right things.
Graham Cochrane (15:03.66)
Is this making sense? So let's talk about the decision because the only thing stopping you from charging what you want versus what you're charging now is not time, it's not experience, it's not a better website, it's not better logos for media outlets that you've been featured in, it is a decision.
Because not only are there no pricing police that tell you you can't charge that, there's also no pricing kings and queens that come and knight you and tell you this is your new price. Like, you have to come up with that for yourself. And not only do you to come up with it, but you have to decide to make it public and become that.
so you don't earn your price.
You decide your price. Nobody tells you what you really should be charging. You tell yourself what you want to charge.
Can I be honest with you? You don't wait until you're confident to charge more, to charge more. You charge more and then you become confident as you become more. And it is scary as all get out.
Graham Cochrane (16:24.839)
I took my one-on-one coaching pricing three months ago and I 5x'd it one day to the next.
I used to charge $54,000 for one-on-one coaching and I decided to make it $250,000 and offer less of my physical time. I created a whole different structure and fulfillment mechanism for my one-on-one coaching.
Here's what's crazy. I just built that. That's a new offer for me.
As I was building that offer,
I had a 10 minute conversation with a guy who I didn't even know who he was. met at an event. He heard me speak for 10 minutes. And he wanted some one-on-one coaching. And I realized he didn't need my new 250k offer because there was a few components to it that just wouldn't make sense to him. They wouldn't be valuable to him. So I just pitched him $100,000 for a VIP day, just eight hours of my time. I was like, bro, this is normally it's going to be 250k for all of these things. And that's part of it. But for you,
Graham Cochrane (17:31.598)
100k, he's like, when can you send the contract? I was like, my gosh. Like, I almost didn't offer him that. In that moment, I went from a week prior offering a $54,000 coaching offer and you got a year of time with me. Calls and voxer access and then I just made a $100,000 offer for eight hours with me once and we're done.
And said, And that was just a decision. There was no one that was going to come and say, Graham, the time is now. You can jump now. I just had to decide. And it felt scary, it felt weird. But you know what's amazing? The moment you put out that higher offer, whatever that number is for you, and somebody says yes, and I promise you they will say yes, not everybody will say yes, not everybody says yes now to your current prices. You might as well charge more and still get the no's, right? But once somebody says yes to it, oh.
shoulders a little further back, lower chest comes out, you smile, you're your whole physiology changes because you realize, wait, I'm a $10,000 a month coach now. I'm a $50,000 a year coach now. I'm a $100,000, whatever it is, like you become this new version of you. And then the confidence comes.
So I wish I could say you could get confident first and there's this formula and then you know exactly what you should charge. There's no should. There's no should. It's whatever you want. And it's probably more than you're charging now, considerably more. So you decide, right? And what's so cool is that this pricing becomes a positioning tool. I was just talking with some of my Inner Circle clients. We just got on a call, or got off of a call this morning. And we're talking about this very same issue, because they're all doing great things, but they want to charge more and they want to charge incrementally. said, friend, I got one of my clients.
and he's charging a few hundred bucks an hour. He's charging 150 an hour for coaching in his niche. And he says that's already high for his niche. And he wants to go to 250. I was like, imagine though, if you were $5,000. And it wasn't for one call, but it was just a package with a few calls. But it was $5,000, it was the minimum somebody could spend to work with you.
Graham Cochrane (19:53.87)
If they see you for $5,000 for a coaching package and then another person for $250 an hour, I'm not sure which one they're going to choose, but which one do they think is better? You with the $5,000 offer. So your positioning changes. They want to work with the more expensive one because the price signals to the market that you're premium. And that doesn't always mean you're the best, but if you're the cheapest, you definitely ain't the best, right?
So there's so much that comes with the pricing. So here's the punchline. The fastest way to get to your premium price that you want, to become the premium version of yourself that you want to become, is to just do it now. Skip this whole incremental thing and skip the stair stepping and just go straight to the top. There's literally no reason why you can't. The only reason why you wouldn't is because you won't allow yourself fear.
permission, all these things which we're going to talk about.
So, why don't people charge more? Because this is like, you might be nodding your head, this makes sense, good for you, Grammy, happy clap for you. Okay, there's three big reasons I believe people don't charge more. Number one is insecurity, biggest one. It's the who am I to charge that? Some people call it imposter syndrome, but it's just this internal like, my gosh, I'm not that, I'm not good enough yet. I haven't worked with enough people, all these things have been saying, it's insecurity. Number two is fear.
Fear, what if nobody buys? So it's really a fear of failure, or it's a fear of embarrassment, or it's a fear of the business crumbling because, okay, well, I know the business is working when I charge this, but if I doubled my prices or tripled my prices and then nobody bought, then I'd be poor and destitute. And then we go to these extremes, right? So it's insecurity, it's fear, or this one is very common, especially if you grew up in a religious or very morally upright home.
Graham Cochrane (21:54.072)
Like I did, and that is guilt. Guilt. You might not say this, but internally your subconscious might be saying, isn't that greedy to charge more? Isn't that greedy to charge more?
Graham Cochrane (22:11.79)
Let's break these down. Do you resonate with any one of those three? Insecurity, fear, guilt, anybody? Let's talk about insecurity first.
Who am I to charge this? Here's the answer, my friend. You're not selling your worth to them. They're not buying you.
They're buying an outcome. They're buying a payoff. They're buying the value you bring to them, which is the outcome or the payoff. They don't really care if you've been in the business for a year or a decade. In fact, oftentimes, and I wanna say it was John Acuff who said this way back in the day in his book, Start, which is a great book, by the way.
that most people who have had 20 years of experience in an industry have had one year of experience 20 years in a row. Meaning they ain't any better than person with one year of experience. They just keep repeating the same things, doing the same things, they don't grow, they don't learn. So being in the business for a long time doesn't necessarily mean that you're wiser, worth more to the market. Does that make sense? And I think in people that are buying something intuitively know that.
If you don't, here's the problem though, if you don't focus in your sales process on the outcome or the payoff, they will focus on other things. And then they might say, well, who's this kid? He seems young or how many clients has he had? Their brain's gonna go to other things if you're not keeping their attention. Like, hey, the payoff, here's the, this is what you want, right? You want your marriage to be better. You want to be in shape. You want to make more money in your business. Like, this is the payoff, right? You want less stress. You want to your work hours in half. I can help you get this payoff.
Graham Cochrane (23:59.074)
So as long as you keep your attention with your messaging, your sales copy, if you're on an actual call with them on the payoff, that's all they care about. They really actually don't care much about you or me, to be honest. So it's not about your worth. So you have to just think about what kind of result can you give somebody? You're already giving a great result to your clients, you're just charging too little for it. You can give the same result to somebody else and charge 10 times the price probably, because the
Pricing isn't about your competence or your confidence or your experience or your credentials. It's not about any of those things. It's always about the payoff that they want. So can you give them the payoff or not? So insecurity means you're focusing on the absolute wrong thing. It's not about you.
Okay, number two, fear.
What if nobody buys? And there's the dual fear of either, what if nobody buys, my business shuts down because I'm broke, or being rejected in the moment fear of like, put out the offer and they say, I'll think about it, which means no. Here's the great news, especially if you sell the right way. The right offer to the right person doesn't need any convincing. In fact, selling isn't convincing. I don't think I've ever convinced anybody to buy something. People...
buy, this is something Myron beats into my brain, people only buy for one reason, because they feel like it. They only buy something because they feel like it. It's your job to show them that your offer is gonna get them what they want so then they can come to the conclusion, I feel like buying Graham's offer. So your job is to show them the true value of your offer which has nothing to do with you.
Graham Cochrane (25:44.886)
or your experience, or how many modules are in your video, or how many calls they get, or do you know what saying? It has everything to do with the payoff. This gentleman that just bought my $100,000 offer, I had a million questions for him. I don't even know if I could help him until I figured out what he's trying to do, where he's getting stuck, and then I realized, so you want more of this, because when you do this, you make this kind of, you want this, this, or this, I can help you do that. And now I know what that's worth to you.
Literally, for him, it's worth like an extra million dollars, probably. So $100,000 makes total sense, because he's going to easily make a million over and over over again off of what I help him with. So then I didn't have to talk about me. He doesn't even really have to know much of what happens with the offer. was like, I can help you do that, and it would be $100,000. Does that sound good to you? He said, yes. When can you send the contract? So see that shift? It's not about me. It's really about listening to what they want. And if you can give them that outcome, then charge a premium for it.
Graham Cochrane (26:48.248)
So the right offer, the right person doesn't need convincing. You don't have to worry about like the wrong person is gonna say no and you should be expecting nos. Okay, it's not for you. So the fear can be obliterated when you realize you don't have to convince anybody and there are people that will buy your offer. There are always people out there who will buy your offer. You're just not signaling to them that you exist because you haven't put that offer out there. The offer you don't make is the offer they can't take. Let that sink in for a second. And the number three, guilt.
I kind of like this one because I come from the Christian world and there's a lot of like, you shouldn't be charging a lot and a lot of weird, weird beliefs about it makes, it makes no sense if you think about it. And usually the argument breaks apart at the moment they start opening their mouth and talking about it. Cause they just have never thought about it, but there's this internal guilt that you might feel, which is real. You that I'm greedy from charging a lot more or I should, I should help people for free, which is the extreme of that. It's the same thought like, they need the help. I shouldn't charge cause they need the help.
For any, you can't help people if you don't charge more. You certainly can't help them at a high level. And there's a couple reasons why. Let's be selfish for a minute just to get that out of the way. If you're underpaid and overwhelmed, you can't over deliver and surprise and delight. You can't even stay in business. If you can't keep the lights on, you can't feed your family, then what happens? You have to close down your business and you can't serve anybody. And this happens every single day. Most entrepreneurs undercharge,
overwork and so then they burn out and then now no one's getting helped and the whole time like but I just got to help this person they just can't afford my offers I can't I can keep my prices low you literally are doing the opposite you're getting to the point where now you can help nobody but here's the kicker low prices attract low committed people who invest little to nothing in themselves when you raise your fee you raise their level of investment
in themselves, like they will watch every video, they will come to every call. If somebody paid you $10,000.
Graham Cochrane (28:52.334)
and they only paid me $1,000 for a similar program, you better believe they're gonna watch your videos and not mine. Because I paid him $10,000, I gotta watch that. I paid her $10,000, I gotta come to her calls. Graham's thing, it's probably good, I'll get around to it. We value what we pay for. People who pay pay attention and people who pay a lot pay a lot of attention. So why does that matter? Because for them, your fee is not for you, it's for them.
Higher fees bring higher investment, higher commitment, which they're forced to bring their higher self, which means they take action, they show up, they break old beliefs because they're invested. And that's how you get results for them, which is how you actually help them. So your lower prices are actually hurting your customers. You're hurting your clients. You're not helping them. You're hurting them.
Graham Cochrane (29:47.478)
All right, let's wrap this up.
Graham Cochrane (29:54.282)
Now is the time to charge more. Like today is the day to charge more. Not, I'll think about it this month, maybe next year, I'll up my prices. You're making that up, friend. It's all made up. What you're thinking of, the time frame, the pace at which you charge more, the prices that are coming to your heads are all made up. So if you're gonna make it up, you might as well make up a better future. You might as well make up higher prices sooner because there's no one coming to...
to tell you it's time. There's no one coming to give you permission. This is your signal from God that you have permission to do it. Like, my voice is your permission if you need it, but you don't need it, by the way.
Graham Cochrane (30:37.464)
three thoughts about why now is the time to charge more and then we'll wrap this up. Number one.
Have you ever thought about the fact that inflation isn't waiting to charge more? You know what inflation is, right? That the cost of goods get more expensive each year. Groceries cost more than they did five years ago. Vehicles cost more. Rent has gone up. Right? Everything goes up. Your electric bill has gone up. Why has it gone up? Inflation. Inflation isn't waiting to charge more. It's common. Which means if you don't raise your prices, you literally have less buying power every year. So inflation isn't waiting.
Your future isn't waiting. Your future, the dreams that you have for yourself, for your family, for your community, most dreams cost money. Not all, but most dreams, the biggest, best dreams cost money.
Graham Cochrane (31:31.022)
So your future, which is made up of your dreams, is waiting for you to do something. But at the same time, it isn't waiting for you because it's coming, whether you do something or not. And once it comes, if you can't afford it, you don't get your dreams. And your dreams probably will impact other people, so those people don't get impacted. Everything spirals out when you don't make the change you need to make to raise your prices so that you can buy your dreams, fund your dreams, make the impact in your family, in your community.
cause dreams cost money.
Number two, you've already helped people.
Like if you've helped somebody even for free, if you've gotten them a result, you're ready to charge more. again, this whole like, gotta do this first and then this second is all made up. So that's fine if you wanna grow that slowly and that linearly, but like you're gonna optimize for the wrong things and you're gonna be over here changing the color of your button or getting another graphic designer or redoing the sales copy or increasing your prices by 50 bucks an hour like.
Graham Cochrane (32:36.066)
You're ready. I don't know what you're waiting for, but you're probably just scared to make the leap. But once you make the leap, you realize, what was I waiting for? When you go high ticket, everything becomes easier. When you become a premium provider, everything becomes possible.
Graham Cochrane (32:51.554)
And at end of the day, the third and final reason why now is the time to charge more is that it's not about being perfect. There's no perfect pricing. You can tweak, you can change. It's about deciding to view yourself as a different person. It's deciding to shape your future. It's deciding to take ownership over your future instead of saying, the market this, the economy that, competitors charge this. All of that is victim mindset. Every time you think like that, you are giving power.
to everything else. You're giving power to the market. I can't make the money I want because of the market. They have the power, I don't have the power. my industry only charges this. You're giving everyone power. That's a choice. You can choose to, as Rage Against the Machine, I believe, said, take the power back. You can choose to take the power back and say, no, my family deserves better. My clients deserve better. My industry deserves better. My future deserves better.
My quality of life deserves better. So I'm going to take ownership and I'm going to just charge more now. I'm going to charge what I want, not what I think I'm worth or what people say I should charge.
Graham Cochrane (34:01.462)
If you need help with this, like if you're ready, like Graham, this makes sense. You're ready to stop undercharging and finally build real value, build an offer that you could package, that you could sell, that you could talk about confidently, that's pretty much like self-selling, something that is so desirable people are begging you to sell it to them. In whatever industry, whatever thing you sell, you need to come to my challenge. That's exactly what the 10K Offer Challenge is.
You don't have to make a $10,000 offer. It's sort of a milestone. It's like a metaphor for going high ticket. Being a premium provider. I'm going to teach you the science of scaling, how it works, and how few people you need to really increase your income. I'm going to show you how to craft irresistible offers, offers that people are begging you to sell them. call these magic offers. We're actually going to build and package and price and design the fulfillment for your high ticket offer in real time. I'm going teach you how to sell it without sales calls or without
team or without complex funnels and then we're gonna install it and launch it into your business all in five days. So if that sounds like fun to you, should click on the link in the description or go to 10kofferchallenge.com. Just come do it with me. Let's do it in a big group. It's gonna be a live event, five day experience and if you're ready to like actually do something about this instead of think, wow, that was an interesting episode, that was an interesting video, bro, let's just do it. Let's just do the work. Let's change your business forever. This is the fastest way to change your life and your business.
is to go up the value chain. I'm gonna help you do that at the 10K Offer Challenge. All the links are below. Hope this was helpful to you. If so, leave me a comment, let me know. Until the next time, my friend, go serve people powerfully. Charge what you want. Charge more now. I'll see you on the next episode.
