Graham Cochrane (00:03.266)
You ever notice how two people can have the exact same opportunities, like the same mentor, the same strategy, even start on the same day. And one of them explodes in their business and their wealth while the other barely survives. So I used to think that the difference was skill, timing, luck, personality, but it's not. And after years of coaching entrepreneurs, I finally figured out what actually separates the ones who get rich
from the ones who stay stuck. And once I saw it, I could see it everywhere. So in this episode, I'm gonna show you the invisible chain reaction that determines everything. And it all comes down to four simple words that explain why some people win and others don't.
Graham Cochrane (01:19.086)
So this past week I was at a mastermind event here in Clearwater, Florida and there was a bunch of pretty high level entrepreneurs in the room. Everybody in the room was making at least 20,000 a month, I think to even get in the room. But there are multi-millionaires in the room and then there's some people that are starting new businesses or maybe they have a good income and that's what got them in the room but they're starting a business from zero. And so there's a wide variety of people but they're all
High level thinkers, they've all paid a price to be there, they're all taking it seriously, they all really wanna win. And I love going to events because as an entrepreneur that's a solopreneur, that's also an introvert, I tend to work by myself more often than not. And so I don't get out very much. And so when I do, it's great to see other people, share what's working, best practices.
hear what people are excited about in their industry, see if I can learn something from their industry, see if I can share something from my industry, or if we're in the same industry, how can we support each other, get on each other's podcasts, things like that. And so I just love idea generation and having my mind expanded in these rooms. And so you're spending time during the breaks and at the meals and in the evenings, at the restaurant, at the bar, wherever, getting to know some of these people and finding out.
Why are you here? What are you excited about? What are you hoping to get out of this? And there's a wide variety of people in the room. There's one gentleman in particular that just, it was stuck in my mind something he said, and I just couldn't get out of my head. And that's why I was like, I have to talk about this when I get back on my podcast. And it's not just him, it's just he sparked me seeing this in a bunch of other people I literally know, and then the type of person that I see.
And the conversation went like this, hey, what are you excited about right now in your business? And he said, man, I'm really excited about finally getting things off the ground, launching my new offer. I might launch my challenge. I haven't gotten really started yet and I'm so excited to get started. said, cool, are you new to this mastermind? And he said, no, I've been in it for a year. I said, you've been in it for a year?
Graham Cochrane (03:34.575)
Yeah, and by the way, you have to pay $55,000 to get into this program. And so he's coming up at the end of his year and he hasn't launched his business basically. And I said, hey, can I ask you a question? He said, sure. said, you've been in this program for a year. Why haven't you launched yet? What's going on? And he said, well, I think I'm just waiting until I have all the right systems set up.
you know, get the funnel ready, get the top of funnel lead magnet or add ready, make sure my challenge is dialed in. Like, once I have all those systems ready, then I think I'll be ready to go. And so I said, hey man, can I coach you for a second? He said, sure. I said, I don't think that's the case. I think that's what you tell yourself, but I don't think that's the case. In fact, if you don't do something like this week,
I'm afraid you're never going to launch. And this will have been a giant waste of your money and your time even worse than wasting your money. And then we got called back to our seats. I never really got to fill up in the conversation and he may have been offended or like whatever. What do you know? And I don't know what he thought because I didn't get to close the loop on that. But this is what was really going on with that gentleman. Because in this same room, other people paid the same amount of money.
that were in a very similar financial situation to him a year ago, these same people have generated millions of dollars this year. Myself included. Some of these same people were making and selling $100,000 offers, $50,000 offers in the room, like while they were at the event. We're all in the same mastermind. We all have the same
coach, we all have access to the same strategies, principles, we have access to all of it. But why are some people in the room crushing it and others sitting around waiting, frustrated, getting a little nervous because their year is up in the mastermind that they paid $55,000 to be in, they don't have anything to show for. What is the difference? You know what the difference is? What is the difference between
Graham Cochrane (05:58.443)
staying poor or staying at whatever level you're at, if you don't like the word poor, then wherever you're at that you're stuck and you're frustrated in your business. I mean, have you felt stuck? Have you felt frustrated? Are you like, I'm not generating any more than I made last year? Or like I was talking to a friend yesterday who's like, this is the first year my business is going down. It's not going down by much, but I've always only gone up. And it's actually going down like,
If you feel stuck and you're like looking over here at these successful, rich people, whatever you define as that and saying, I wish I could be like them, must be nice, wish I had more money. Everything they touch seems to turn to gold or work or whatever. Do you know what the difference is? Cause it's not opportunities. It's not talent. It's not skill. It's not like credentials or your degrees.
because I'm seeing it in the same room with the same people in the same industry with the same amount of ability and the same mentor and the same access to the same strategies that work. I know they work because they work for me. What's the difference? One word, I'm gonna tell it to you, I'm gonna unpack it, and then I'm gonna give you a four step strategy for how this works, but it's really a single step strategy, but there's a four part framework. listen to me here, this is it. Like I finally figured out this is the difference.
I don't care what you think of it when I tell it to you, but this is the difference. You ready?
belief.
Graham Cochrane (07:33.219)
belief. The difference between the guy that hadn't launched yet after a year of being in a $55,000 mastermind and just waiting around is what he believes about himself, about business, about the industry he's in, the economy, and then the people that are, interestingly enough, sitting at the front of the room, generating millions of dollars extra a year with the same information as he has.
We're in the same mastermind belief. I know because I'm in like a upper tier of those people, based off of how much we paid and access to the coach and the mentor. And so I spend more time with those people and talking to them, they sound like totally different people. They have a whole different vocabulary. They're like, they're living in a whole different universe in their minds.
and that shows up in their wallets and their bank accounts. So let me give you the difference between poor beliefs and rich beliefs. So if you have poor beliefs, these are just some. I just had to stop writing them down. I'll just list them, see what resonates with you. I'm not ready yet. That's a poor belief. I need the right system, software, team members, opportunity. If only I had those things. Poor belief.
It's going to take a long time to build wealth or grow my business.
I'm taking my time, just growing little by little. Okay, that's another poor belief. I'm not good enough. Or I'm not credible enough or talented enough or boisterous enough or pretty enough or whatever enough. Fill in the blank, it's a poor belief. here's one. Business is just hard.
Graham Cochrane (09:32.814)
If you say so. Or, life is hard. It's hard for everybody. What kind of belief is that? Making money is hard.
And if you want to believe that...
Here's I've literally heard this. I don't want too much money, just enough for me and my family. Can we pause there for a second? This is one of the most selfish and harmful statements or beliefs to have. I don't want too much money, whatever that means. But the other part, I want just enough for me and my family. How selfish?
I don't want it just enough for me and my family. I want extra so I can give it away. Anyway, I'm getting ahead of myself. Do you see how like you're never going to be rich if you literally are telling yourself, I don't want too much money. I want just enough. Okay. Here's one. The reason people would say the last one is because they believe this one. Wealthy people are evil, selfish, or they must have done something bad or manipulative to get that wealth. Now,
Some people explicitly say this, not many people, because it sounds kind of crazy to just say it out loud. Because we at our core know that that's actually not true, but fundamentally we live as if that is true and we kind of keep it inside like, yeah, wealthy people are evil. And our culture propagates this, because who are all the bad guys in the movies?
Graham Cochrane (11:12.012)
Rich people, usually entrepreneurs. And who are the bad guys in the news? All the billionaire entrepreneurs. Now some wealthy people are evil. Heck yeah. There's also some evil poor people, y'all. And yeah, and some billionaires are total jerks. There's also some incredible billionaires like David Green from Hobby Lobby who gives away half of their profits, which is like $4 billion a year.
He's technically a billionaire, but he only takes like a $200,000 a year salary. Homeboy's just been giving it away for decades and employing hundreds of thousands of people. We gotta be very careful about what we say, what we believe. And then here's one, we'll end with this last poor belief. Life and money are limited. There's only so much money, opportunities.
customers, Instagram views, YouTube subscribers, fill in the blank to go around. There's only so much to go around.
Now, if you believe any of these or have felt these or have said these or have thought these beliefs, I'm not calling you out, I'm just shining a light on what's true. The reason you have believed these things, if you do, is because it's not an accident. This is literally how our culture has programmed you, and me.
to believe. Like, think about it. Our culture tells you through movies, through the media, through government, that wealth is evil, that there's not enough to go around, life is hard, making money is hard.
Graham Cochrane (13:05.728)
If you made money fast or something wrong with you or something shady, like we just, you've been programmed to be fearful, to think small, to think poor.
But the question is like, if you have experienced any of those beliefs, even one of them, how's that working for you? Do you like how your life has turned out? Do you like what those beliefs manufacture? Because again, I'm in the same room, two different types of entrepreneurs in one part of the room, there's entrepreneurs in the same room with the same access to the same material, the same coach, we're at the same event, learning the same things. We have access to the same opportunities. Some are using that to make millions and others haven't started yet.
What is the difference? Beliefs. Because the people that are using that information to make millions have rich beliefs. Here's some examples of rich beliefs. Action takers are money makers. I say this all the time to people. If you want to make money, take action. Action takers are money makers. Not the smart people in the room, not the most credible people. The action takers are money makers. I love this one that Myron Goldin says, wealth has a need for speed.
Jump on opportunities. Jump on opportunities. There's too many people that see a trend or a shift in the marketplace or they have this gut feeling they should go in a direction and they do the opposite of what they should do. What they should do is they should just go jump on it. But what they do is they play it safe, air quotes, and they sit back and they watch and they miss a window. Now I'm not saying this to
make you feel like a whole bunch of FOMO. I don't think you should just do random rash stuff, but most the time, the entrepreneurs I coach, they know what they should do. They just wait a little bit, feel it out. Dude, I am not the smartest person in the room, so I just go. I just go. That doesn't mean working hard or working a lot. I go quick. I implement fast.
Graham Cochrane (15:15.246)
The faster you implement, the faster you win, the faster you get rich. Because think about it, eight out of the 10 things you do aren't gonna work. 80-20 rule says that only 20 % of what you do is really gonna move the needle. So I don't know what's gonna work. So the sooner I get through the 10 ideas I have, the sooner I get to the two good ones. If you're taking your time, getting the right systems and the right format and the right messaging and the right landing page, like template and color,
the exact right price for your offer before you go. Like, bro, months, maybe years will go by you haven't even implemented idea one and that could be the first of eight bad ideas. Go quick. Wealth has a need for speed. Here's another one that rich people have. I'll figure it out along the way. You don't have to figure it all out before you go. Because guess what? You can't figure it all out before you go. I don't know a single millionaire who's figured it out before they took their first step.
They did some research, they had some idea of where they wanted to go, but they figured it out as they went. You have to jump. You can't learn to swim by watching a YouTube video. You could pay $50,000 for a swimming course or a coaching program on swimming. I'm telling you, you could watch every video. You could go to a Mastermind event. You could read all the books on swimming. You won't learn how to swim until... What?
You get in the water and try to swim.
So I know it's scary. Everyone that's never swam before is scared to get in the water. I get that. And you should learn a few things before you get in the water. But the sooner you get in the water, the sooner you can become a good swimmer. Right? It just makes sense. So you'll figure it out along the way. Marie Forleo has the coolest title of a book. Everything is figureoutable. Everything is. So just go. You'll figure it out. Here we go. I am just as deserving of wealth as anyone else. Now...
Graham Cochrane (17:16.066)
This is a huge one for a lot of people. A lot of people have a broken belief that they don't deserve wealth. And there's a variety of reasons why. It could be the way your parents talked about money or interacted with money when you grew up. It could be that you made a mistake or had a business fail or lost a bunch of money in a business venture or a real estate deal or the economy downturn. And the sting and the embarrassment of losing money has basically put like a curse on you.
You've made a vow that you're not doing this consciously, but subconsciously like, I'm not to be trusted with money because I made a big mistake and therefore I don't deserve to have a lot of money. I'm just, that's for other people. And then you functionally are at a, this is crazy happening at a deep subconscious level, living out this truth that you made up, that nobody said, or maybe someone spoke over you. That does happen. Someone says, you suck at managing money or...
Wow, what a screw up you are or I can't believe it. They say something over you, they speak death over you. Proverbs 18, think it says that life and death are in the power of the tongue. So someone spoke death over you and it became who you are, so now it's a belief, I don't deserve wealth. Well, rich people, they don't buy into that or if they've had that belief, they take it, they examine it and they chop it up and they toss it out and say, that doesn't serve me anymore. I am just as deserving of wealth as anybody else.
And let me speak it over some of you today. You are just as deserving of wealth. Your family is just as deserving of wealth as anybody else because you are made in the image of God and God loves to bless his people. He loves to bless his children. Now, wealth isn't the only definition of blessing, but it is one of the results of blessing, especially if you look in the scriptures. All the people God loved many times, if not most of the time,
one of the ways it was represented and how he blessed them was wealth. You would have a lot of children or if your family was, the wife was barren, she'd be able to have kids, it would be long life, it would be status, it would be peace maybe in their kingdom, and a lot of times it was wealth. Like you just, can't deny that wealth is a byproduct of blessing. So you were deserving of that just as much as anybody else, because everybody else in the, let's say in the Bible for example, that got wealthy because God blessed them.
Graham Cochrane (19:35.822)
They were all jacked up. They were all jacked up. Like Abraham was a liar and David was a murderer and an adulterer and Solomon had a bajillion wives and concubines and like everybody screwed up. Everybody screwed up.
but God bless them anyway. We're all messed up. So in one sense, none of us deserve anything. And in this other sense, you are just as deserving as anybody else to be wealthy. So let me just speak that over you. Here's another rich belief. The more money I make, the more good I can do in the world. Why would I ever want to say, I just want to make enough for me and my family?
Talk about selfish. Talk about living in like the smallest, blinders on kind of world where the only people that matter are my family, my kids, my wife, my husband. Like that's not being humble. That's not being content. That's being small-minded and selfish. You are not put on this earth
to live for yourself. You were put on this earth, I believe, to glorify God and to serve humanity, serve other people, love people, take care of people. Do you know one way to love, serve, and take care of people is to have money? You know how much easier it is to love, serve, and take care of people when you got a lot of money? I'm not saying you have to have money to love, serve, or take care of people. Certainly. I'm not saying you have to wait till you have money till you start loving and serving and taking care of people, but let's just think about it.
Every non-profit, every 501c3, every ministry, every incredible organization helping the hardest hit, you know, the most in need people in our society, doing the best work, the most noble work, where do they get their money?
Graham Cochrane (21:46.381)
Like literally, who's funding them? Rich people. People who have extra money. Like, how do you think they continue to do that good work in the world? And I'm not trying to get political, but where is our government getting the money to pay for people's groceries through SNAP, the food stamps program, or disability?
right? Or any of these other programs, Medicare, Medicaid, like where's the government getting this money to take care people that need to be taken care of? And I know that people need to be taken care of in our society. I was one of those beneficiaries. 2009 to 2011, me and my family were on food stamps for 18 months. The government paid me $500 a month for groceries. So I know
I know what it's like to be a beneficiary of that. I'm very grateful. But where does the government get that money? They tax rich people.
and the whole country is like, tax the rich more. like, the rich are already paying the most in taxes. I don't care what you've heard, we are paying the most in taxes.
And I don't want to pay more than I have to pay, but I'm happy to pay my taxes because I'm grateful to live in the greatest country in the world, in my opinion, where I have the most opportunity in the world. And I've been a beneficiary of government programs. I have a lot of issues with how wasteful our government is with my tax dollars. So don't want to give them more than they need. I would rather the government not take my money like Robin Hood.
Graham Cochrane (23:27.256)
Take it from the rich, steal it from the rich and give it to the poor. I would rather not steal it from me, which is what they're doing through taxation. Way over taxation. Just look at the history of our country. There was no, we were never taxed as much. I would rather the government trust me to be a good freaking citizen and give it to people who need it. That's what my wife and I do. And the government actually incentivizes this. They do give you a tax write-off when you make charitable donations. So my wife and I give hundreds of thousands of dollars away every single year.
to organizations locally, nationally, and around the world.
both Christian and non-Christian. I don't...like, both to help people. That's the way God designed it, by the way. Bless his people. If you follow God's principles, you will build wealth, and then he commands you, take care of the people that need it. That's we should be doing. So, I believe that the more money I make, the more good I can do in the world. That has certainly been the true statement for my family in my life. The more I've made, the more good I've been able to do.
And this is not bragging, but like just to give you ideas of what this looks like, you don't have to just give to organizations and not really know what's happening. You can just straight up give to people and not worry about the tax write-off. For example, I have paid off people's student loans. I have paid and funded people's adoptions. I have bought cars for a family of six that was in need that had no air conditioning in a broken down car here in Florida.
I helped pay for people's down payments on a house. I bought a house for somebody. I mean, you can do some really cool things. You can also just pay for someone's dinner at a restaurant that's having a hard day. Or pay for someone's groceries behind you in the grocery aisle. Or pay for someone's Starbucks behind you in the drive-thru. I mean, you could do anything, big or small, doesn't matter. But you can't do that if you don't have extra money. I just want just enough.
Graham Cochrane (25:27.726)
for my family, just enough for me and my family. How selfish is that? How small-minded is that? What if you thought, hey, the more money I make, the more good I could do? That's a much more powerful belief. Here's another rich belief. The sooner I make money, the sooner my money can make me more money. This is what investing is, by the way, friend. You can work and make money. You can run your business and make money. And I encourage you to do that, and I do that.
But then when you make more money than you need and you take some of that money and you invest it in other income producing assets, stocks, real estate, other people's companies, a lot of different opportunities, right? Then your money can make money without you having to be involved. And then there comes a point where your money makes more money than you do when you go to work. That's called financial freedom. So the sooner you accumulate more excess cash,
The sooner you can invest that excess cash, the sooner that can start to compound, the sooner you can have your money making you even more money, which helps with all these other things that you can do even more good in the world. Here's one, this one can change your life, if you believe it to be true. Opportunities come when I'm in motion. See what most people do is they wait around looking for that right opportunity. If only that right opportunity to come find me.
If only I would get that email one day. If only I would get that invite to speak on that stage or come on that podcast or partner with that person. If only Oprah would call and say, Graham, come on my show and we'll talk about your books to my audience of millions. If only. That is a poor belief if you just wait around for opportunities to come. Rich people think totally differently. They believe
opportunities will come inevitably, I don't know which ones, I can't manipulate them or force them, but they will come inevitably once I'm in motion. Jesus said it this way in Matthew 7, seek and you will find what you're seeking for.
Graham Cochrane (27:36.035)
That whole passage in general is all about action. Ask and it'll be given to you. Seek and you will find. Knock and the door will be open. Well, if you don't go seeking and knocking, you're not going to find or have open doors. Open doors don't just open by themselves and they don't come and find you. There's no doors that come over to you and then pop open and say, here I am. You got to be in motion. So rich people think about that. They're like, I'm just going get in motion. I'm going to jump on in the water because that's what I'm going to find opportunities.
Here's one, making money is easy and fun. In fact, it's a game. It is a game, by the way. It's just like Monopoly or whatever game that you prefer. There are rules, there are winners and losers, but they're the same rules and the same opportunities are available to all. Now, we all don't start in the same part of the game board, I understand that, but that only proves my point even more. Some of the...
wealthiest, most successful people in this country started further back than you and me. But because the way our capitalist society is set up, anyone can win. Anyone can win if, and here's the big if, they serve people powerfully and take massive action. The whole system is set up for you to win if you serve people powerfully and take massive action. That's it. It's not based off of your family, where you were born, who you know. Sure, those things can help.
Take advantage of whatever opportunity you have, my friend, but that's not the game, that's not the system, the system that if you live in America and countries that are set up like America, the system is set up for you to win. I don't care what people tell you, I don't even care what you believe. Probably if you're feeling poor or stuck, it's because you believe the opposite. You believe that the system is rigged against you. You believe that they're out to get you. It's the government, it's the rich people, it's capitalism, it's all bad. Bro, no wonder you're poor.
because you've been fed a bunch of lies that are designed to keep you down. this is the crazy thing. You don't have to move somewhere else. You don't have to vote someone else in office to have the life you want. That's all victim mentality. It's all because of them out there that I don't have what... Bro, no, take ownership. You have every opportunity that everyone else has to go from completely poor and destitute, uneducated to a billionaire. Like, that story has happened so many times.
Graham Cochrane (30:02.412)
because the system is set up for you to win if you play by its rules. But you gotta play the game and stop complaining. So rich people think, hey, making money's easy. And not only is it easy, it's fun. It's really fun. And here's the biggest rich belief of them all. Life is abundant and there is an infinite amount of wealth to be had if only I would go looking for it.
Graham Cochrane (30:29.046)
If you believe that life is limited, life is lack, life is scarcity, there's a finite amount of resources, then one of two things will happen. You'll either fight and crawl and bite and scratch and stab people in the back and do whatever it takes to look out for number one to get your fair share.
Graham Cochrane (30:58.078)
Or you won't do anything and you've already given up because you believe it's too late for you, too many people have already taken a big slice of the pizza pie and there's not much left, so why even try and then you become a victim. Neither of those choices are acceptable in my book, nor are they the only choices. You have a choice to believe something completely different about the world that you live in. You could choose to believe the truth, by the way.
that there's an infinite amount of money and resources and opportunities out there.
And they're available to you. They're available actually to anybody. They don't discriminate. But you have to go looking for them. You have to believe that you are worthy of them and you have to believe that your life is well spent if you take action and massive steps towards it. Does this make sense? Those are two different worlds. The poor beliefs I just listed and the rich beliefs I listed. Let me show you how this works, okay? I learned this from one of my mindset coaches, Julia Woods, years ago.
And I wrote about it in my second book, Rebel. But this is fascinating. This is the life change formula. It's four steps, but it's really only one step. Because if you do the first step, the next three take care of themselves. This is why I love it. Here's how you actually change your life in any area of your life. So for example, if you wanted to change your marriage, if your marriage was really rocky, you're like, really want a better marriage. Or you want to change your health situation. I really want to get in shape. This is the area I really want to get in shape.
It's the same four step process. Are you ready? Believe, think, feel, do.
Graham Cochrane (32:44.962)
What you believe determines what you think about all day.
What you think about all day determines how you feel emotionally every day. And then how you feel determines what you do. Because people only do things for one reason and one reason alone, because they feel like it.
You have to do something different to get a different result. This isn't magic. This isn't manifesting. This isn't the law of attraction. This is just the way the world is designed. Think about this. Go back to the mastermind, the room I was in. You've got a hundred people. Half of them are crushing it, the other half aren't. We all have the same information, the same strategy, the same tactics, the same coach.
Same opportunities. A lot of us are in the same business, same industry. Literally the same. We all are in the same mastermind together.
Graham Cochrane (33:51.522)
Half of them are making millions a year, half of them haven't even really gotten started.
People that haven't gotten started, how are they gonna make millions a year? Just sit around and close their eyes and hope that it comes, pray that it comes, think about it, that it'll just come. No, you gotta go out and do something. People don't magically send you money. People don't send me $27,000, $55,000, $100,000 at a time. You don't just send it to me for no reason. I gotta go do something.
You got to do different to get different. But you won't unless you change how you feel about life and what you're feeling in your core every day. Because most people are feeling down, anxious, depressed, low self-worth, unworthy, know, like there's just bitterness, jealousy, sarcasm, all kinds of stuff. That's not going lead you to do the right things, right? Well, the only way to change what you're feeling every day is to change what you think about.
Earl Nightingale said famously in The Strangest Secret, we become what we think about. And he's describing your thoughts change your feelings, which change your actions, which change your world. But there's a step before your thoughts. How do you think differently? Because you can only think under the umbrella or within the parameters or the borders of your worldview or your beliefs.
This is why belief is so important. What you fundamentally believe about the world, about humans, about yourself, about God, about business, about money. What you fundamentally believe is everything. Absolutely everything. It is what determines what goes on in your brain all day long. Negative thoughts versus positive thoughts. Thoughts of abundance versus thoughts of scarcity. Thoughts of comparison and bitterness and resentment and jealousy versus thoughts of
Graham Cochrane (35:54.255)
empowerment and support and collaboration and creativity and innovation possibility. Like your brain is a freaking like wealth creation machine, a life changing machine, but you have to give it direction and your beliefs give it direction. So think about it like a car with a souped up engine. It can go really far, really fast and take you to beautiful places, but your beliefs determined
which street you're on. Okay? It determines what angle you're gonna take with your car. Then, once you rev up the car, you can't stop it from going. It's just gonna go. That's your thought life. And it's gonna go in the direction of your most dominant beliefs. So the question is, do you like the direction it's going? Because you're gonna get more of where it's going. It doesn't, you can't change the direction of your vehicle until you change your beliefs. Does this make sense?
So if you wanna change your world, if you wanna go from broke to rich, if you wanna go from stuck to unstuck, if you wanna go from like my business is starting to tank or hasn't even gotten off the ground to making millions a year, don't wait around for something to change. Change what you believe. That'll change your thoughts, what you think about all day, which will change what you feel all day, which will change what you do all day.
Because if you try to do it the opposite direction, like, I'm just going to do different.
You'll only do as far as your beliefs allow you. Because go back to that room, that mastermind, everyone in that room knows what to do. We all have the same coaching program and the same coach. We all know exactly what to do in that room, and so do you, by the way. It's not knowing new stuff or knowing what to do. If I only knew the right way to write my sales copy, if I only knew the right price for my offer, if I only knew how to sell better, nah.
Graham Cochrane (37:52.609)
Your bank account is determined by your beliefs. It really is.
Graham Cochrane (38:01.068)
I think it's been said by many people. I Ben Hardy said it most recently, but a lot of authors have been saying this for years. You don't get what you want. You get who you are.
And who you are is a product of what you believe. So if you're not getting what you want in your bank account or in your business, begs the question, who are you? What beliefs are you living out?
Do you like those beliefs? Because if you don't, you have the most incredible opportunity in front of you, which is that you have the freedom to change what you believe. And it's not easy. It doesn't happen overnight. It takes discipline. Hmm, sounds like just about everything else in life. If you wanted to get in shape, knowing what to do ain't gonna make a difference.
unless you feel like working out and you won't feel like working out unless you think about how awesome life's gonna be when you work out all the time and think about how awful it's gonna be when you have a heart attack or diabetes or your back is like just holding you down and you can't walk or play with your grandkids when you're older. And so the only way to think differently there is to believe something fundamentally different about exercise is that it's not a punishment. It's not something I should do or have to do. It's something you get to do that will give you more life.
give you more longevity, make you more attractive, give you more energy. See how it goes back to your beliefs? You could change those beliefs today, but even then you have to re-evangelize to yourself. Evangelism just means sharing a message. The Greek word is oeangelion, where we get the word angel from, right? And the word angel is a messenger from God. So evangelizing is just getting the message out. You have to re-
Graham Cochrane (39:59.587)
Get the message to yourself. Give yourself the message again and again. You have to be a messenger to yourself with these new beliefs every single day. That's why what you do first thing in the morning matters. It's also why who you hang out with matters. It's also why don't have my phone over me. It's also why what you're scrolling on and looking at every day matters. Who do you follow on social media? What news outlets, what pundits, what talking heads, what podcasters, what YouTubers are spewing negativity and conspiracy?
and victimhood and blame everybody else. See how this is reinforcing your beliefs? What if you just got rid of all that crap? Just like when you go on a diet, you just throw out the Oreos and the Twinkies and the donuts and the sugary cereals and the sodas and the processed meats and the processed everything. You throw it all out. Do the same in your life. Throw out all of the messengers that are sending you
the same poor messaging, victim messaging that's keeping you poor and broke and stuck and defeated and down. And then preach to yourself a new message of hope, of possibility, of abundance, of opportunity, of freedom, of it's messy, you don't have to have it figured out, of lightness, of this is fun, of this is easy, it's within my grasp, if he can do it, I can do it, if she can do it, I can do it.
I can't do that for you, that's up to you. But I promise you, once you change your beliefs,
You will change your thoughts, change how you feel, which will change what you do, which will change what you get in your life. Okay?
Graham Cochrane (41:48.012)
Myron Goldin says it this way, be, have. You want to have more, you got to do more. In order to do more, you have to become more. And I would put one before that, in order to become more, you have to believe more. Because you can only become what you believe. And if what you believe isn't serving you anymore, throw it out. Today is your day, my friend, to start over, to believe something completely different about you,
your business, your bank account, the world, and watch it change if you let it, everything about your life. If this episode has served you and ministered to you, let me know. Leave a comment if you're watching on YouTube. Message me on Instagram at TheGrahamCochran if you're just listening on Spotify or Apple Podcasts, but let me know if this ministered to you. If a light bulb went off, if something broke off of you, if you felt like a weight lifted, if you felt like
moment of clarity or conviction, please tell me. Otherwise, I'm in a one-way street and I have no idea if this served you. I'd love to hear from you, hear your story. I'm rooting you on, I'm cheering for you. I want you to win. I want you to be wealthy. I want you to be happy. I want you to be deeply impactful as you serve the world and fully live into the assignment that God has on your life by changing your beliefs and watching it do the rest all by itself. Have an amazing week, my friend.
I'll see you on another episode real soon.
