Graham Cochrane (00:05.142)
If selling your offer makes you feel pushy, awkward, or just out of alignment, this episode will change how you think about sales forever because the problem isn't that you're bad at selling. It's that you were never meant to sell in the first place. And once you understand the difference between selling and inviting, everything about how you grow your business gets simpler and a lot more effortless.
Graham Cochrane (00:58.968)
Here's the big idea for today. You need to stop selling and start inviting. Invite, invite, invite. That is the language. Now, I understand sales is sales and we have to make a sale. Selling, transacting, getting paid for something is not bad, it's not icky. I actually am not against sales, but when I say selling, I mean what you think of when you think of selling. When you aren't selling enough, you tend to do the wrong things.
and everyone's telling you how to do the wrong things, and I'm here to tell you that it's a bunch of garbage, what people are teaching out there when it comes to sales. So stop thinking about it as selling. Well, this is when I pitch. This is when I bring out the sales strategy or the script. Throw all of that in the trash and reframe everything into invitation.
Graham Cochrane (02:01.55)
And here's the difference between selling and inviting. Selling is trying to convince someone to do something they're not sure they want to do. Inviting is giving people clarity to have an opportunity to make a decision to go forward with you or not. There's a big difference. One is aggressive and involves manipulating and trying to create an out
Inviting has no control over the outcome. Because here's the great and bad news maybe is you actually cannot control the outcome. Can we just pause there for a second? Maybe this should be what the topic of the episode was supposed to be about.
The world wants you to think, and by the world I mean everyone talking about business, everyone talking about sales, but I think it's just the world in general wants you to believe that you and I can control outcomes. And I understand the need for control, and I understand the attractiveness of the idea that we control our destiny. And while I think there is a lot to be said about certain inputs get certain outputs,
and there is a ton of wisdom out there about people who do certain things get these results, I get it. And I'm all for that. And that is a large part of what I teach on this show is how to think about business and money and life in a strategic way. If you do certain things, you will get certain results. But the greatest lie in online marketing, sales and marketing in general, whatever it is in business is that you can control the outcome. And it's BS. You don't control
anything. You are not in control of other people. To say that you can control the outcome of a sales conversation, oh, if you just say this, if you just have this script, if you just handle these objections in this way, if you just do it this way, you will get this outcome is arrogant. How arrogant and not only arrogant, at best it's arrogant. At worst, it's demonic and it's disgusting to think that you are making a person do something
Graham Cochrane (04:16.586)
against their will. As if you are the puppeteer and they are the puppet, they're the marionette and you control the strings. That's literally what you're saying. Whoa, whoa, Graham, that's a bit dramatic. That's not what I'm saying. That is exactly what it is. The reason I didn't make these sales is because I didn't say the right thing. If I just said the right thing, it would make somebody pull out their credit card and buy. We don't make anybody do anything. One thing I learned from my mentor Myron Golden,
long time ago that has stuck with me is that the number one reason people will buy or let's just say put buy aside the number one reason the only reason people do anything in life is because they feel like it. It's because they feel like it. It's not because you made them do it. It's not because you said the magic words. It's because they felt like it. Now can you help them feel like it? Maybe. We can certainly set the table.
We can certainly create an environment that's a little more favorable to the outcome we want, meaning there is work that needs to be done. People don't buy your thing unless they believe that it is the best thing for them. So there are some things you can do to help them see that their old beliefs aren't serving them well, and there's some new beliefs that serve them well. And in theory, if you do it right, those new beliefs should line up with what your offer's premise is. But all of that is just
you having a conversation and it's just coaching. That's all it is, it's coaching, which is belief shifting. But at end of the day, we still can't control the outcome. So this is why selling is not the way to think about it. Don't think about how do I sell better? How do I sell better? Let's drop that language. How do we invite people into an opportunity that could change their life? Now, that starts with the premise of do you have an opportunity that could change their life? If you don't,
If you're trying to invite them to buy your drugs because you think it's gonna make them happy, well, it might make them happy short term, but it's gonna destroy their life, not change it for the better. So let's not sell anything that's not going to bring lasting, wonderful transformation into people's lives. So we're gonna assume that you have something good to sell. You have a coaching program, you have a methodology, you get people results. You help them lose weight, you help their baby sleep through the night, you help their marriages get restored, you help their mindsets, you help...
Graham Cochrane (06:36.578)
them have more energy in their day, you help them grow their business, you help them make their recordings and their music sound better, you help them run faster, whatever you help them do that it's a good and noble thing, it's something that they would actually want, okay? Let's start with that. It's the number one way to be good at business is to only sell things people actually want. So once you have an opportunity that they could actually want, that could actually change their life, then what we need to do is start inviting them. Start inviting them. And then when we are having this invitation moment,
We give them as much clarity as possible so that they can decide if this opportunity is right for them. Does this make sense? So let's talk about selling real quick, why it feels so heavy, and then let's get into what inviting looks like practically and how I do this to make millions of dollars and how you can do this to scale up your business wherever it is. So selling feels heavy for a few reasons. One, it involves chasing leads. You know, one of the things I talked about
in last week's episode was why you want to be a premium provider, have premium prices so that you don't have to chase leads. People actually chase you because it makes your brand have higher positioning and more premium perception. And also you don't need as many clients because you make so much money off of them. It gives you the peace. So you're like, look, I don't, I'm not needy. I don't need to chase you down. I don't chase clients down. I don't follow up with clients like please buy my thing. Have you thought about it? Have you talked to your spouse? I don't, it's, ugh.
No, what I do, and I'll tell you how I do this, is I create an opportunity to invite them into my world and they can say yes or no and it's that simple. And if the answer is no or they're thinking about it, then it's a no. If they're still thinking about it, it's a no. And that's fine. I'm good with either and you need to be good with either. So selling feels heavy because you're chasing people down. You're like, did I send the right email? Did I send the right text? Did I message them on DMs too much, too little? What script is gonna help me close? We're not gonna chase people down.
Selling feels heavy because you over explain. You just talk too much. And you talk too much about the wrong thing. The only thing your ideal client wants to hear, the only thing that's gonna make them wanna buy is when you start to talk about the payoff. When you start to talk about the results that they're gonna get. And you start to talk about the transformation they're gonna have. That's the only words that get them excited about saying yes to you.
Graham Cochrane (09:01.122)
but you tend to over explain, everyone tends to over explain. When I would get nervous on sales calls and I really wanted the client, I would over explain and I would end up talking them out of the sale without realizing that's what I was doing because every moment you were talking about something other than the payoff they want is the moment you've lost the sale. And that's why it feels exhausting. If you're on a sales call for an hour,
and you still haven't gotten this, like you're doing it wrong. should not, A, you shouldn't need sales calls, but even if you do sales calls, it should not take an hour. I don't even have time to get into it, but I've sold $100,000 offers multiple times with a 60 second invitation. 60 seconds, not 60 minutes, 60 seconds. Overexplaining is exhausting, that's why you don't like it, and it doesn't work. Handling objections, this never made sense to me. If you have a really good offer,
and you've presented it to the right type of person, there should be no objections. If there are objections, then you haven't been clear in presenting the offer. You should get to the end of your offer presentation and there should be no objections. The only objections, air quotes that would come up would be, they don't want to spend the money on it right now. Right? But it shouldn't be because you didn't present things rightly. If you present your offer in the right way, there are no objections. Do you want this result or not?
Every other quote unquote objection that people teach you to handle isn't an objection you need to handle. It doesn't matter. What day are the calls? It doesn't matter. Well, how long will it take? doesn't, it shouldn't matter. Do you want this result or not? That's the confidence level you need to have with your offer. So selling feels heavy because you're just, okay, I obliterate that objection and then add that objection and then that objection. Just make a better offer and you won't have objections.
This is the one that I hate, which is, let me know what you think. Okay, now when you say that, you put yourself in a position of weakness, which is, I gave you this offer, this invitation, which is all an offer is, but now I wanna know what you think. You don't wanna know what they think. It doesn't matter to you what they think. Your job isn't to know what they think, wonder what they think, hope they think nice things about you and your offer. Your job is...
Graham Cochrane (11:21.822)
If you feel like that your offer will help them and they're a good fit for the offer, then it's your job to invite them into your offer with clarity and conviction and then let them decide for themselves. They're a grown man. They're a grown woman. They can make decisions for themselves and you should give them that respect and you should give them that out. Hey, this might not be for you or the timing might not be right. It's fine. It's all good. Would you like it or not? Not let me know what you think. Does that make sense?
If you feel resistance when you sell, it's usually because you're pushing instead of positioning. You don't want to be pushing. You want to position your offer so that you and the other person are having a conversation, either in real time on a call or in person or one to many. You're having this conversation and instead of you pushing something onto them or trying to pull their money out of them, instead you move the conversation away from you and your
and them and you put it to the offer and you position the offer here's the offer here's the invitation over here see this thing over here would you like to join this offer take me up on this opportunity or not so now it's not about me the person selling it's not about you the prospect it's about this offer over here this third party thing see how we remove the pressure we remove the focus off of each other and off of our tactics them stiff arming you
Them using the script of like, well, I gotta talk to my spouse or my business partner. You using your tactics and scripts. Well, if I say this and obliterate this objection, we get rid of all of that and instead we make it about this third thing over here, which is the offer, the positioning of the offer. So, let me teach you how to invite people to enroll into your offers. Would you like to know? There are three magic words. Three magic words that have changed everything for me when I think about what I'm selling. And those words are would you like?
Would you like? How does a waitress get more tips when she's serving in a restaurant? Well, she has to sell more things. A waitress or a waiter in a normal sit down traditional restaurant, the way they make more money in tips, and in America at least, that's really the only way they make money. They don't get paid hardly anything per hour. So they need to increase their tips. The way they increase their tips, at the end of the day, practically speaking, is sell more stuff. Okay? This would be really blunt.
Graham Cochrane (13:50.575)
The bigger the check, when someone writes a 20 % tip, which they should, okay, none of this 10 % stuff, that's not a tip. Side note, if you can't afford a 20 % tip, you can't afford to go out to eat, okay? Do not be cheap. These people work hard, they serve you, give them a 20 % minimum tip, okay? Okay, rant over. The only way they make more money is when they raise the price of the bill and they get you to buy more stuff. Yeah, and there's that language in get you to buy more stuff. They can't get you to buy more stuff.
Okay, so what could a waitress or waiter do to increase the bill? To evoke change, to create an outcome? Well, hopefully that they're nice. Hopefully they're polite. Hopefully they're respectful. Right? But the thing that they can do that most people overlook, people say, well, you got to be attractive. You got to flirt. You got to be this. No, those aren't the main thing. If people happen to think you're nice and attractive and they like you, that helps. But it's let's let's eliminate those things.
that are very vague and let's get really practical. Here's a strategy. You offer them more stuff. You make more offers, right? The number one way to increase the bill if you're a waiter is to make more offers. How do you do that? Three magic words. Would you like? It's so simple. So I come into a restaurant, I sit down, if you're my waiter and if you want to make more money and you need some more stuff, the number one thing you could do is say, Mr. Cochran, would you like an appetizer with your meal today? even before that, would you like
regular tap water or bottled still or bottled sparkling water. I think I would like sparkling water. See, I was just gonna ask for water, but you said would you like and you gave me some cool options that once some were free and some were paid. Okay, great. I've spent money on water now. And then you say as I'm looking at the menu, do have any questions about the menu? And then you explain to the menu and I'm saying, I'm thinking about the fillet or I'm thinking about the, you know, the lamb gyro or I'm thinking about whatever it is.
And they say, fantastic, would you like a starter? Would you like a salad? Would you like an appetizer? You know what? I would like to start with the charcuterie board. I was maybe thinking about no appetizer, maybe I forgot to look at the appetizers, but because you asked me would you like, I thought, yeah, I would like. Would you like to see the cocktail menu? Would you like to hear about our specials today? Would you like to see the dessert menu? Would you like another cocktail, Mr. Cochran? Would you like coffee with your dessert? Would you like...
Graham Cochrane (16:20.172)
Would you like, would you like? What I love about these three magic words are they are so innocuous. They're so not salesy or pushy because all it's asking me is a real question. Would I like it or not? That's it. The implied second question is if I would like it, would I like to buy it or pay for it or bring, have it brought out to the table? But they don't even have to say that. They're just,
asking me my preferences, but it's a directed question. It's an invitation. Would you like to see the cocktail menu? That is an invitation or an offer to look at more things to buy. I can say yes to that invitation. I can look at the cocktail menu and I can still decide yes or no. If they ask me more directly, would you like another cocktail? That is an offer. Do I want another overpriced cocktail? And the answer might be no. I'm good.
And they say, great, no problem. They're happy either way. As a waiter, you have to be happy either way. You can't control me. You can't create an outcome. But you can make more offers. You can make more invitations. So that's what you do. But sometimes the answer is yes. You know what? I would like another Old Fashioned. I would like another Manhattan. I would like another glass of Cabernet. I would like another tequila and tonic, right? And these are some of my favorite options, right? I would like, but maybe I wouldn't. But maybe I would. They don't know.
I don't even know sometimes what I'm gonna order or how much I want. But if they ask, they have a better chance of getting the sale. But the reason why it works is because they're not pressuring me. They're not asking me for money. I need a big tip. They're not like handling objections. Well, I know you said you didn't want a dessert, but really nine out of 10 people are happy that they got a dessert. No, we're taking it away from you and me, the waiter and the waitress and me, the customer. And we're talking about this third thing over here, the cocktail, the dessert.
the appetizer, the charcuterie board, the upgraded peppercorn crust and sauce or sides. Do you want the truffle fries or regular fries? You can get truffle fries for $5 more. We're talking about a thing over here. So I'm not looking at the waiter feeling pressure, the waiter not looking at me feeling pressure to make the sale. We're together looking at this thing over here. Do I want truffle fries or regular fries? And that takes all the pressure off of everybody. And it gives me the respect.
Graham Cochrane (18:43.574)
and the human decency to just choose yes or no. Does this make sense? So if you keep that would you like and that waiter or waitress restaurant analogy in your mind, then you start to realize what selling really is. It's not selling, it's inviting. So here's how you invite in public. Number one, invite people into your way of thinking and your worldview every single day with your content. If you post on Instagram, if you have a YouTube channel, if you have a podcast,
Every piece of content is your opportunity to gently brainwash your ideal person through an invitation. First invitation is do want to click on this or not? Second invitation is do you want to keep listening to this or not? But the invitation is to keep learning. Come over here to my weird corner of the internet and listen to how I think about business growth. Think about, listen to how I think about making millions of dollars and having a more effortless life. Think how...
Learn about how I think about building a high income, low maintenance business in life. Even my book, The Effortless Business, which is on sale now by the way, effortlessbusiness.com is the only place you can get your copy. Effortless Business, this book is an invitation. I'm teaching you for $29.99, you can learn how to build a high income, low maintenance business in life. It's an invitation, you can say no to this book.
It'd be kind of foolish because it's like there's so much in here that's going to print you money. But it is an invitation to buy the book. And it's my best stuff. So your teaching becomes an invitation, right? One way you invite is while you're teaching and while you're presenting is you name who the offer is for. You start to talk about the who. I do this in the book. I do this in...
the messaging on my website, I do this in these episodes, I start to talk about if you're a coach or if you're an expert or if you're a content creator, if you're an online business owner, I'm starting to name what's for so you can self-identify, oh, that is, what he's talking about is for me, or it's not for me. And who it's not for is really important too. One way you invite is you coach. coaching is strong invitation to...
Graham Cochrane (21:04.77)
believe new things and do different things. So when you teach, when you create a coaching environment, like one of the things I do in my challenge, my 10K offer challenge, it's a coaching experience. It's a five day live coaching experience. We're in it right now this week. And what I'm doing is I'm inviting my attendees to look at and think about business totally differently than how they're looking at and thinking about it.
And so I'm inviting them to question their own beliefs and I'm inviting them to adopt new beliefs that I think will serve them better. I can't make them believe something different, but I can certainly invite them to believe something different. And I do that in my books as well, right? It's an invitation. So you're inviting them, you're coaching them, you're naming who it's for, who it's not for. One way you invite them is you invite them to consider the cost of an action or the cost of saying no.
One thing you will realize if you haven't already is that there is a cost either way. Whether you say yes to my offer or no to my offer, you pay either way. Either pay me and you get the result you want, or you don't pay me and you don't get the result you want, AKA you pay life a bigger amount of money.
If I were a health coach and I had a coaching program I could invite you into for $10,000. You could get shredded, lose weight, be in the best shape of your life. Yeah, that's a $10,000 cost. But what's the cost of saying no to my offer if I'm a health coach? Well, probably diabetes and eventually expensive heart surgeries and lots of expensive medication. Being on medication for the rest of your life, feeling embarrassed to take your shirt off at the pool, probably dying at an earlier age.
And this sounds grim, but like this is the basic stats, you know, of what happens when you're unhealthy. Not being able to walk your daughters down the aisle as a father, not being able to see your grandchildren. If you have grandchildren, not being able to play with them because you have so much weight and your knees are like, oh my gosh, the cost is crazy. You see what I'm saying? And so that's not selling. That's just inviting them to consider the cost of an action or the cost of saying no to your offer.
Graham Cochrane (23:25.836)
And then when it comes to an invitation, I'll give you two more. One more is invite them to consider your clients' results. So one of the great ways to help people see that your opportunity, your offer is the logical thing for them, is to invite them to be a part of the story or engage with the story of your past clients.
So you do this throughout your presentation by talking about your superstar clients. You do this on your sales page by having testimonials. You do this in your books by writing early on in the book about the transformations you've got past clients or the transformations you've got yourself. When I talk about clients that have made $50,000 in the first 30 days of enrolling in one of my coaching programs, when I talk about clients who went from $6,000 a month to $72,000 a month,
after working with me in my coaching program. So when I talk about clients who spend an hour with me as on a part of a VIP day here in Tampa and then went and made $500,000 with one offer we created for them, you're inviting them to look at someone else's success. This helps them imagine them having that success. So the invitation is like, hey, check out what so-and-so did, one of my clients, check out what we were able to do with so-and-so. It's such an innocuous,
invitation. This is part of what gets them to want to say yes, help them feel like saying yes. So invite them into your clients stories. And then the final one is make the next step obvious. And by the way, this is all your offer is when you're presenting it, when you're inviting people to consider your offer, is you are giving them a next step. And this might be helpful to you, is always have a next step.
And always consider that everything they're engaging with you on, if you view yourself as their trusted advisor, as Jay Abraham said so brilliantly, whatever you're selling, whatever business you're in, you are wise to consider that you are their trusted advisor and you should act as such. Meaning you wouldn't advise them to buy something or do something that would not help them. So if you truly can't help them, and a competitor could, the way a trusted advisor would handle that situation is to refer them to someone else.
Graham Cochrane (25:42.595)
That's the right thing to do. But let's assume that your offer is the right thing for them in your estimation. Then part of being their trusted advisor is to always give them a next step. Is the next step to go read my book? You know, your next step is to, and for many of you listening to this watching this is to pick up the effortless business. That's your next step, okay? Because that's gonna help you in two hours or less, you're gonna...
and have a way deeper understanding of my frameworks, my business methodology, the way I scale people up to $100,000 a month, working 20 hours a week or less. And then you can decide from there if you want to take a next step, which would probably be to come to my challenge, my 10K offer challenge, or to join my inner circle if you're already doing 20K a month, and you want to cut your work hours in half and scale to 100K a month, whatever it is, you should always have a next step.
My next step for this video or this podcast is to pick up my book, The Effortless Business. The next step in the effortless business is, and you'll see in the back of the book, is to come to my challenge or apply for my Inner Circle and see if you're a good fit. The next step for the Inner Circle, if you've spent a year with me in that, is probably upgrading to come do a VIP day with me and become a private one-on-one client and get a year of my texting back and forth and spending a day transforming your business here in Tampa and all these other cool things. There's always a next step.
So when you're teaching, if you're doing a webinar, if you're at an event, if you're doing a keynote, your offer is the next step. And so part of how you invite people well is to serve them powerfully and then say, if this is resonating with you, and I'll give Colin Boyd, my friend Colin Boyd credit for this, I love how he uses that language, resonating. what I've just shared with you is resonating, see how that's like...
you get to decide as the prospect whether what I just shared with you resonates or not. If what I just shared with you is resonating, you're like, yeah, this is for me, then I want to invite you to something really, really cool. I have this group coaching program. I have this event coming up. I have this book. I have a few slots open for VIP days, whatever it is. I have this thing that I think you're going to love.
Graham Cochrane (27:56.587)
If what we've talked about so far is resonating with you, then I think you're gonna love this next thing and I would love to invite you to consider joining this thing. And then you explain the thing, why it's gonna transform their life, and now the ball's in their court. Because guess what? You don't control outcomes. You invite people into an opportunity. That's a huge difference. But once you believe that and come to grips with that,
Your life gets better because there's no stress and guess what? You're probably gonna sell more because now you're not needy and needy is creepy people can smell the commission breath on you when you're like I gotta get this sale when you don't got to get the sale because there is no sale to be made there's an invitation to be made an Offer to be made. Well, that's a whole different vibe And now that's actually more attractive like I have people that want to get into my coaching programs after I offer it to them
But they want a discount or they want a scholarship, but they want to know if they can pay later if they want to know they want I love that they're like they're so hungry to get my program and I don't even entertain those conversations like hey, it's all good if it's a no, it's a no or if you want to do a beach can't afford it right now, that's fine, too Come back another time when the timing is right for you. It's all good. It's all good. I even had a gal who applied to join my inner circle and She would be a great fit for it
It's a $50,000 offer. She has the money. I mean it's expensive to her I'm sure but she has the money. She's invested in things before she's a high-level entrepreneur She's a perfect fit for it. We had a call I made her the offer She really wants to do it and then I get an email in two days like she's waffling back and forth two days later because there's another coaching program she's considering Against mine and I said, let me make this so easy for you go with them Go with them
There's no pressure. I don't want you to stress out about whether you should invest in me or somebody else. So to help you, to serve you, I'm going to let you off the hook. Don't go with me. Go with them. And you know, you know what that did? It only made her want to work with me more. She kept emailing me back and forth. And then a month I didn't respond. was like, and she was like, but I really want to go with you. And do you think it'll work? I'm like, yes, I can help you. But if you're feeling trepidation, don't do it.
Graham Cochrane (30:22.488)
There's no pressure. I don't want you to any pressure. So then she disappeared for a month. A month later, she emails me out of the blue, I'm still considering you. I'm still blah, blah, blah, blah, blah. I have a couple more questions. I'm like, hey, there's no pressure. If it's not the right time or I'm not the guy to coach you, it is okay. I think you're going to be incredibly successful with or without me. So this is what makes you more attractive is when you gently give them an out. Always give them an out.
If you're getting on a sales call, you can even tell them, I'm gonna ask you a bunch of questions. I'm gonna wanna figure out to see if we're a good fit for each other. And at the end, I'm gonna make an offer if I feel like you're a good fit. I'm gonna make you an offer and I wanna tell you straight up, you can say no. If it's not a good fit, you can say no. All I'm gonna do is after I make you the offer is ask if you're in or you're out. And it's okay if the answer is no. When you give people an out, it makes you more attractive and it takes the pressure off of them.
so that they know, hey, this is just an invitation. There's no high pressure sales tactics here. There's no convincing here. There's no manipulation here. This is just me presenting an invitation and you have the right to say yes or no. See how lighter this feels? When you have an invitation, which at the end of the day is just providing clarity and having confidence and giving them the confidence to say yes or no, there's no attachment. Like, this is amazing.
An invitation with clarity and confidence and no attachment is boom. I'm not attached to the outcome. Sure, I would like you to say yes, because then I get to make money and get to work with a cool person unless I don't want to work with you. But I'm not attached to the outcome, which takes training, by the way, to mentally not need the outcome. But when you've provided enough clarity and you bring enough confidence that this will really help you, the ball's in their court and takes all the pressure off. On a practical level, let me just swap out some language.
And then we'll close this out.
Graham Cochrane (32:17.658)
while you can use urgency and there's certain things like here's language that knows that you're just trying to sell primarily more than invite. If you're spots are limited, act now. That feels more like sales. If you're like, DM me if you're interested. Right? These are not bad things to say, but these smell like selling versus inviting. Inviting would be more like, here's an example. If you want help building a high income, low maintenance business,
I'm opening up a small room for serious entrepreneurs. Details are below. Woo. Right? I'm not asking them to do anything. I'm inviting them to check out something that will help them get this result. See how much lighter that is?
Now you might have a timeline on the decision if you're making an offer on a webinar or at an event or something like that, sure. But the point is the language is so different. And just if you think for a moment that inviting is lazy or like hands-off, inviting isn't passive, it's just precise. I'm not being passive by not trying to sell you hard on something.
I'm just being so precise and here's what the offer is that you're going to know exactly if it's for you immediately or not. I am doing the hard work of making it easier for you to say yes or easy for you to say no. And that's service, I think, at end of the day. No manipulation needed. So stop selling, start inviting. You don't need to become louder. You don't need to become pushier. You don't need to become more aggressive or have better
verbage or better scripts, you just need to stop trying to sell your thing and start trying to invite them into an opportunity to get an amazing transformation and result. This difference will change your life, it'll change your business, and it'll change your clients' lives for the better. If you're watching on YouTube, leave me a comment, let me know if you've hated selling and have felt all those things, and if you've
Graham Cochrane (34:31.0)
we'll consider start inviting. And if you have invited, when has it gone well? Let me know your experience below. And related to that, I've given you a few invitations throughout this episode. I wanna give you an invitation. If you want to build a high income, low maintenance business in life, I'd love to invite you to check out a copy of my book, The Effortless Business. It's on sale right now at effortlessbusiness.com. Take a look at the page, see if it's right for you. It's only available there. Can't get anywhere else. All the details are at effortlessbusiness.com.
I'll link to it below in the show notes in the YouTube description as well. How's that for sales pressure and high sales tactics and convincing language? None of it.
How's that for high pressure sales? Hope you have an amazing rest of your week, my friend, and I will see you on another episode real soon.
