If you're a coach, here's something that might sting a little: teaching great content isn't what gets people to buy from you.

I know — you've heard the opposite your whole career. And look, you ca...

I don't know what my competitors charge. I don't know what they're launching. I don't look at their offers — and I haven't in years.

Here's why: looking at your competition isn't market research. ...

I've spent the last two weeks going through sales copy for two different clients — and they both made the exact same mistake.

Not a small one. A mistake that's probably costing them thousands of d...

If you're scared to charge full price... if you feel bad when someone says they can't afford your program... if you've ever quietly lowered your price because you didn't want to seem greedy — you a...

Normally on this show, I'm the one teaching or asking the questions — but today I flipped the script.

This is actually a conversation from my wife Shay's podcast, Better Way to Build, where she inte...

So I got this comment on my last video about Brittany — the one where she made $50,000 in 30 days off five DMs selling a $10,000 offer.

”Nobody's paying you $10,000 for that. I'm calling total BS ...

Most people think making $50K in 30 days is impossible — especially with no audience, no funnel, and no ad budget.

But what if it's not about working harder, getting lucky, or going viral?

A client...

Most people think you get rich first, and working less is the reward. What if that's completely backward?

In 2009, I was broke. On food stamps. A brand new dad, no job, just starting a business ou...

Courses are dying. 

Not because they stopped working — because something has changed about what people are actually willing to pay for. 

Today I’m going to show you exactly what that is, and w...

What if you could become a millionaire working part-time? 

For the last several years I've generated over $3 million annually — working about five hours a week. Not five hours a day. Five hours a ...

The expert era is over.

And if you've built your business on being the expert — the go-to, the smartest one in your space, the person with the audience — I know that's uncomfortable to hear. But s...

The expert era is over.

And if you've built your business on being the expert — the go-to, the smartest one in your space, the person with the audience — I know that's uncomfortable to hear. But s...