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3 Mistakes I Made With My First Membership Site

I launched my first membership site way back in 2012.
 
And while that became a multi-six figure a year product for many years, I made a ton of newbie mistakes along the way that held it back in the early years.
 
In fact, there are 3...
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Make Your First Hire (And Scale Your Business)

For the first four years of my business, I did absolutely everything myself. And it worked.

That was the problem. It worked a little too well.

While my income grew so did my audience and my customer base. It got harder and harder to keep up with...

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The Worst Internet Marketing Strategy

Oh Internet Marketers, what are we going to do with you guys?!

Today I've gotta rant about what I'm seeing as the worst Internet Marketing strategy right now and why you should do the opposite of what they tell you.

And it's not just the sleaze...

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The Thank You Page Strategy

I believe the single most underutilized piece of real estate on your website is the "thank you" page that your people see when they opt in to your email list.

If you think about it, that page is the only thing 100% of your email subscribers see.

...
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The $765,000 sales page

Today I want to take you inside one of my sales pages that has generated over $765,000 in revenue in the last couple of years and walk you through each element of the sales copy process.
 
This sales page is a hybrid of both the classic...
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The Truth About Long Sales Copy

Selling gets people very emotional.

For example, take this recent post in the Kajabi user Facebook group that one of my students brought to my attention:

Turns out a lot of people in that FB group agreed with the original post.

Have you ever...

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Why YouTube Is Better Than Instagram For Your Business

So many online business owners are obsessed with getting that magical "k" at the end of their Instagram follower count.

Or hitting 10k and getting the all elusive "swipe up" feature!

The reason? They want to grow their business.

But does having a...

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3 Ways Live Video Can Help You Grow Your Brand Fast

Now is the time to be creating as much content for your brand as possible.

And while that can seem like a daunting task, I personally can attest to the fact that live video is practically the easiest and fastest way to do that.

Not only is it...

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How To Sell Your Online Courses Without Burning Out Your Audience

Do you struggle with that tension of wanting to promote your online course or membership to your audience but without feeling sleazy, pushy, or like your constantly selling?
 
We all know that guru or business you follow that seems to be...
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2 Steps To Sell More (Case Study From My 10 Year Old)

Sometimes I think we make marketing and selling way too complicated.

I was reminded of this just the other day when my 10-year-old daughter Chloe explained to me how she sold a bunch of product in this business simulation event she participated...

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